(bright percussion music)
- I think being an entrepreneur,
there's never an end to the amount of challenges that
you come across.
When you have reduced hours,
and you have a lot less people coming into your cafe,
I think that that really took us back to
when we first opened when you just had to
take risk and be able to think outside the box.
It's like going from what, 60 to zero (chuckles).
It was just, everything stopped.
I think there's gonna be
continued challenges throughout the year.
I don't think this is gonna be like re-open
and everything is gonna be completely better right away.
We knew guests were just going to be looking for
a different way to interact with our cafes,
and if didn't provide it,
we would be losing out on those guests,
or not providing the service that they want.
So, that's why we decided to just launch our mobile app
two months earlier than what we really wanted to.
But I mean, also launching it early came some stuff that
we would've never thought of like
the whole Brew It Forward piece of our app.
Guests were actually wanting to
purchase drinks for friends or family that they knew that
were working in those areas.
There's just a lot of other
people support staff in the community that
they don't want forgotten at a hospital, a clinic,
they don't want to forget about the people who
work in grocery stores or you know,
the people who collect their garbage.
Police station, fire station,
those types of first responders as well.
There's a series of different donations that you could make,
and we will give the order over to them.
I think it was really creative on the guests part cause
they were just doing this on their own,
and then, we just find a pathway in which
it could be easier for them,
but this was actually an idea from guests
as a way to not only help those essential workers,
but also help support
a food service establishment that was in need as well.
So, I guess it's gonna be looking more towards either
the community to helping to support those businesses
or trying to be able to wait out for
the next round of funding.
You have to have that spirit to get to then end,
and I think there will be an end.
It's just you have to fight all the way through
and try to find some support from
other business owners because
everybody has really great ideas.
So, you're...
Definitely, you're not in this by yourself.
(laughs) There's a whole a whole world out there
that is feeling the same thing.
I know everybody, all of my team, my staff,
the guests that come in,
they're all looking forward to this kind of opening up,
being set aside, having life normal again.
I don't know how normal it will be,
and how fast that will happen,
but everyone's just really looking forward to that.
As soon as there's one warm nice day,
you see everybody coming out.
We're all in a similar boat.
I'll look out to the light at the end of the tunnel.
(uplifting symphonic music)