- The title of this video was so good
you made this happen.
(children applauding)
And it's all thanks to a new button that does this.
Oh, I like that.
So yeah, you can get this robot to write your titles
as long as you download VidIQ and press this button,
link in the description.
So, what makes you or anyone else click on a YouTube video?
Curiosity.
(upbeat music)
Both your title and your thumbnail have one job,
to spark an instant moment of curiosity.
You as a creator, want to give that person a reason
to watch your video and curious titles create an itch
in your audience's brain that they have to scratch.
And we can divide all of this into
yeah, seven distinct forms of curiosity.
Starting with Opening a Loop.
To open a loop is to start a story without finishing it.
The audience feels a need to hear the rest of a story.
So, they're compelled to click and watch the video.
And this is a pretty impactful way
to start a story, isn't it?
By quitting a well paid job.
The immediate question I'm asking is why did you quit?
And what were the three things that you learned from it?
And with that in mind, all you need to do is take your idea
and pass it through the tool.
In this example, the word car generates these titles
and here we have an open loop.
This tells you there's an important car upgrade
you are missing, but doesn't tell you what it is.
So, you need to watch the video to find out.
So imagine if your channel is about Teslas
or Grand Theft Auto Five,
with a little bit of tweaking,
you could use this title to open a loop.
No, I said open a loop.
The next curious concept is the Negative List.
A list about negative traits and fears work so well
because it makes you wonder, is this me?
- One of my family members has eight credit cards
but every time I look at this family member,
this family member is always asking for money.
Well, why are you asking for help?
Because you're living paycheck to paycheck,
living way beyond your means.
For what?
So you can look good
- Striking from now, very curious title
and a fantastic video hook.
A perfect combination.
Oh, and I have one credit card, thank you very much.
Yeah, I still spend it on rubbish.
And the tool is really powerful incorporating lists
into titles.
As a dog owner myself, I know there are plenty of things
I should not be saying to Jasper
and such a list would likely confirm
my terrible canine parenting skills.
Instagram, TikTok, Cameo, Only Fans, zero followers, Jasper.
Failure, this list of curious titles was compiled
in conjunction with our good friend, Jake Thomas by the way.
He runs a weekly free newsletter all about the best titles
and thumbnails on YouTube called "Creator Hooks."
Link in description is definitely worth signing up to.
And an next curious title on that list
is to reveal a secret.
Humans love secrets, right?
If you're at a party and somebody whispers a secret
into their friends ear,
everybody will instinctively look at them
wanting to know what they said.
Telling the audience you have a secret
is like whispering into somebody's ear.
You instantly have everyone's attention.
I mean, what dark secret could a piano possibly have
that would tarnish a reputation of such a fine instrument?
I don't know, maybe the clues to the secret are in the keys.
All right, I'll get my coat.
We've successfully pulled our fish trick in the past
by teasing a secret we didn't reveal
until you click on the video.
The secret in this video
was that YouTube lowered the requirement
from 1,000 subscribers to 500 subscribers
in order to get access to the YouTube Community tab.
Now in itself, this is not a very exciting new story,
nobody's gonna click on a video
that says "YouTube Community Tab Requirements,
Now 500 Subscribers."
So what you need to do is wrap that information
into a curious present that viewers want to tear apart.
Now, some will say, that's click bait.
We'll get back to that.
The title generator is pretty good at revealing secrets.
Imagine if you are a science channel
or your target audience is helping people
overcome their fears.
This could definitely be the catalyst for a good title
along with a revealing video.
Because flying's still one of the safest ways
to travel, right?
Unless you ask one of the passengers to put their mask on.
(upbeat music)
- Howdy, howdy, everyone.
It was time to talk about this
because YouTube subscriber count does not matter,
not in the way that we all think it does.
- When you have an opinion that goes against
what your audience assumes,
it makes them wonder if they are actually right.
And that audience will have to watch the video
to find out.
Oh, and I agree 100% with Nate, by the way.
Subscribers don't mean did ley squat.
I'm sorry, I know,
I'm just keeping up a facade.
I love you, really
Also, just wanted to mention that this is a really good use
of text and a thumbnail as it complements the title,
and it adds another curiosity
that we've already talked about, revealing a secret.
But back to challenging assumptions,
would any gaming channel be brave enough
to tackle this topic?
There's no doubt about it.
Such a video would make the community lean forward
and say to themselves,
all right, you've got my attention, go on.
Contrast create curiosity too.
In this title, we have two words
that aren't supposed to go together, End and STABLE.
And it is these contrasts that will shock your audience
into wanting to watch the video.
A really smart way to use contrast in titles
is when it helps the viewer.
Be it money, time, productivity.
Even throwing a simple word, such as house
through the tool shows you interesting ways
to contrast the concept of upgrades being expensive.
It can be done for less money than what you might think.
But now for something completely different,
you know what "Star Trek: The Next Generation,"
one of my all time favorite TV shows got completely wrong?
Laptops.
I mean, they don't look as big and bulky as that,
even today, but it's cool to speculate on the future, right?
That's pretty much what every single tech YouTube channel
does for six months of a year.
A fantasy booking the future breeds curiosity,
whatever the topic.
And so, showing your audience to sneak peek
into what you think it will be like in the future
peaks their curiosity and gets them to watch.
If there's one thing on the future of everyone's mind,
it's money, not more so in digital block chains
and decentralization,
and don't get me started on NFTs.
No, I'm being serious.
Don't get me started 'cause I don't know anything about it.
Can't even pronounce it, (speaks gibberish) tokens.
But if all of these curious title concepts fail you,
well, you can simply be oddly specific.
This is how Beluga does it,
easiest way to make $9,026,987.43,
a title that takes much longer to say
than it does to write.
Being oddly specific makes a viewer question
the validity of a title and ask themselves
why they're being so specific.
And there are times when you can achieve a lot
with very little, okay,
one Facebook ad earned $2,000.
That seems like a pretty nice return on investment.
Tell me more.
(upbeat music)
So here's that curiously effective titles list in full,
go on, take a screenshot if you want.
And just so you know,
we didn't randomly pick all of these videos,
each one was an example of a video over performing
for that channel.
In other words, curious titles matter.
And in each of our AI generator titles,
we used just a single word.
By adding just a little bit more context, and extra word,
it will generate highly compelling
and intensely curious titles
that legitimately get you one of 10 videos.
Now yes, the title generator never be perfect.
You'll always have to do a little bit of tweaking.
In this example, we combined two different titles together
and you can always use the refresh button
to get a fresh set of titles.
But we have faith in it because we practice what we preach.
The title of this video was generated using the tool.
As for whether it curious titles create click bait or not,
well, let me go on a record and say this.
I am officially giving you permission
to click bait your audience
as long as you understand what that means
by watching this video.