- So how much money do you make off
of one million views on YouTube?
In this video we're gonna go through one of my videos,
and go through how much money I've made
off of this specific video that's gotten
over a million views.
And from that I want to show you guys some tips
on how you can get higher CPMs on your channel,
and make more money with ad revenue.
(intense ascending digital music)
Before we get into this video,
I just want to mention that this video
is sponsored by Squarespace.
Now this is a popular topic in YouTube in general,
and that is how much do YouTubers actually make
off of their channel.
And it's not just a clear cut,
if you get this many views, you make this much money.
It doesn't really work like that in the YouTube space,
because it all depends on your niche,
how many people are creating content for that niche.
And beyond that it comes down to your CPM,
so how much money you're making per view.
And it all changes depending on the type of content
that you're creating.
I've heard from a bunch of different sources that
a million views is equal to about $2,000.
And yes, and no.
You could use that as a general,
just a wrap your head around the kind of money
that you can make off YouTube.
That $2,000 is a million views, yes and no.
So, for some niches that's gonna be accurate.
However, there are niches that get higher CPMs,
and there are more things that you can do
within your video, to make more money off of your video.
So guys, if you're new to this channel,
my name is Jeven Dovey.
I do a lot of film making tutorials, product reviews,
I also do a lot of YouTube training.
So make sure you hit that subscribe button,
and turn on those bell notifications.
If you want to learn how to grow our channel,
and get better using your camera.
So I've had a few videos on my channel
that have gotten over a million views.
And the one in particular that we're talking about
is my DJI Mavic Air tutorial.
It's a 30 minute video, it's actually around 28.
But it's a long video.
And it's driven more money than $2,000 per million views.
So this video specifically has brought in over $6,355.
Somewhere in that range,
and there's a few cents on there too.
And this video has 1.2 million views.
So for a million views on this specific video,
I've made $5,295.
That gives me a CPM of around 5.23.
Which for my channel is a higher CPM than my average.
I typically get around 3.7 for my CPM.
And it fluctuates month to month,
and depending on the type of videos
that I put on my channel.
But overall, I've been getting around 3.7.
I want to clarify one thing before we move forward.
And this is something I forgot to do
when I first shot this video.
When I'm talking about CPM, I'm talking about
the actual CPM that I'm getting
from the money that is coming in from the video.
Now, if you go into your YouTube Studio Beta,
you can actually go look at your CPM numbers,
and they're gonna be much higher
than what you're actually getting.
What you're seeing is your actual CPM.
However, that doesn't take into account
all the views that you're getting on your video,
because not all of the views are monetized views.
For example, if someone is YouTube Premium,
they're not being served ads.
So to find your real CPM,
you take the amount of money that you've made
off of a video, and you divide it by
the amount of vies that you've got off that video.
And then you multiply that by 1,000.
And that's the CPM that you're actually getting
from the video.
And so I do this for my channel,
and I also do this for my video
to get these lower, more accurate CPMs,
based on the total number of views that I'm getting,
rather than just the monetized views.
And this gives me a better picture of where my channel sits
when I'm doing this kind of analytical work.
So this video got a much higher CPM.
And there's a few reasons for that.
And that's what I'm gonna dig into
a little bit into this video on how you can actually
take your videos and make more money with the content
that you're already creating for your channel.
So let's break down this video.
This video is a 30 minute tutorial, a step by step guide.
And this video's average view duration
is around 10 minutes.
And the reason that I'm getting such
a high audience view duration
is that it is a tutorial.
It's a step by step walk through of a product.
And these typically will drive more audience watch time,
more audience views.
And these typically will get you more search volume.
Because people are searching for this style of content.
And with it, because it's a step by step tutorial
around something specific,
I'm able to drive more average view duration
and watch time.
Because these are the things that matter
when you're trying to get more views on a video.
Now not every niche is gonna be able to benefit
from doing step by step tutorials.
If you're doing something like an entertainment niche,
or you're doing something where there is
no tutorial base in what you're doing,
then having a tutorial on your channel
obviously doesn't make sense.
So you have to kind of think about
in your specific niche, what kind of content
do people want to consume over a long period of time?
And there's a reason that you want longer videos.
It's gonna help bring up your CPM in the long run.
So when it comes to making more money
off of the videos that you're creating.
The first thing that you want to do,
is make sure that your videos are over 10 minutes.
This is essential.
There's two reason why you want your videos over 10 minutes.
Videos that are 10 minutes or longer,
are more likely to have a pre-roll ad
shown at the beginning of the video.
If you have a short video, it's not always a guarantee
of how often that pre-roll is gonna be shown.
And this is why typically videos that are 10 minutes
or longer are showing a pre-roll at the beginning,
because people have longer view durations,
so they're watching more of your video.
And so beyond the pre-roll ad,
when you have a video that's longer than 10 minutes,
you can also put a mid-roll ad.
And that is another ad that's in the middle of your video.
So if you just saw that, that was as mid-roll ad.
And I added that manually in the back
of my YouTube Studio Beta.
So let me just show you what you want to do.
So when you go into YouTube Studio Beta,
you're gonna go down to your monetization tab.
And then on here you want to make sure
that everything is checked.
And then you can turn on your mid-rolls
if your video is longer than 10 minutes.
Now, there's two ways to do this.
YouTube can automatically add the mid-rolls for you
at quote, unquote natural breaks.
However when you do this, you'll get ads randomly
in your video, and it's not neccessarily the best placement.
So, you can go into the editor
and then find a natural break in what you're talking about,
and then add a mid-roll there.
And this is the better way to do it,
because then you're serving an ad to your audience
at a natural break in your video.
And you can determine when that is.
So, putting mid-rolls in your video
is not gonna be that big of deal.
And this right here is going to increase your CPM,
and you're gonna get more money per view
that comes in and watches your videos.
Before we continue, I just want to mention that this video
is sponsored by Squarespace.
From websites to online stores, to marketing tools
and analytics, Squarespace is the all in one platform
to build your online presence.
And yes, I do use Squarespace.
Squarespace is what I use
to create my website, jevendovey.com.
And the reason that I chose Squarespace
is that it's super easy to use.
For me, time is money.
And if I can spend less time focusing on the little things
and more time creating the content that I want to create,
then I can move forward.
The worse thing to do is just be sitting there tinkering
over, and over, and not actually getting anywhere.
You never have to worry about learning coding,
or anything like that, it's all super easy to use.
Also, they have awesome 24/7 support.
So if you're not understanding something specific
when you're going through and creating your website,
you can just reach out to them on the chat window.
I use this feature all the time.
Makes it super simple to build your website.
So head over to Squarespace.com and use my code,
JevenDovey, for 10% off your first purchase.
All right, let's get back in to the video.
So for my video, specifically, the DJI Mavic Air tutorial
I'm talking about, I have all of these ads turned on.
And that's why I'm getting a CPM of over five,
whereas my channel's getting 3.7, 3.8.
So longer videos, that's a big thing.
And longer videos is gonna help your channel overall,
because the more average view duration
that you can get on your videos,
and the more watch time that your channel accumulates,
the more that you're gonna get
your content suggested to other people.
Because like I said, YouTube wants people
to consume content, they want you to binge.
So, if your content is driving more views,
more watch time, keeping people on the platform,
then YouTube's now gonna serve up your content.
So it all kind of works together.
Where if yoU focus on creating content
that's going to drive longer view duration
and watch time, then YouTube's going
to serve that to more people.
And you can put some ads within that video,
and you're gonna make more money.
All works together.
Now another big tip to get a higher CPM,
is to targe specific niches that have a higher CPM.
Seems simple, but it's gonna take some research,
and it's gonna take figuring out
where the higher CPMs are.
So you can go into Google AdWords
and find different keywords that have low supply,
but high demand.
So a lot of people are typing in these search terms,
but there's not a lot of people
really fulfilling these keywords.
Those are specific niches that you could go after,
because there's gonna be a higher CPM
for those specific keywords.
So it takes research, it takes figuring out
where the high CPMs are, what keywords to even target,
and then go after that.
Now one thing to think about.
It may sound easy to be like, okay I'm gonna go in
and find a high CPM, gonna create videos around that.
Well, if it doesn't fit into your channel,
and your niche and the content that you're creating,
then you can't really do that.
So for me, I do a lot of film making,
I do a lot of YouTube training.
So my videos have to fit my brand,
they have to stay within the content that I'm creating.
If I was to go after this keyword
that has a super high CPM,
but has nothing to do with this channel,
then it's not gonna perform well overall.
And what's gonna happen is actually hurt the channel.
So, you have to kind of make everything flow together.
The key is finding keywords that have low supply,
high demand, and target those within your niche.
So for me specifically, I do this just by figuring out
what people are searching for on YouTube,
and where there's not a whole lot of videos.
So, a lot of the things I've talked about
in my other videos that I've done around this topic,
is finding search based terms that have
people searching for it.
There's not a lot of people creating content for it,
and you can rank higher in the system.
The more that you get your videos to rank higher
in the YouTube search,
the more that you're gonna get views to your channel.
And now if you have longer videos,
and you're driving more audience view duration,
and you have those mid-roll ads turned on,
you're gonna be getting more money
from the videos that you're creating.
And it all works together.
But the key comes down to figuring out your brand,
knowing what kind of content you're going to create,
and being consistent with the content that you're creating.
You might be able to produce one video
that gets a million views.
But the key with YouTube and the key
with making this sustainable, and making this a business,
is doing that over, and over and over.
So, focus more on the content that you're creating,
and just grow gradually over time.
And use these tricks, make longer videos,
add in mid-rolls.
Look for those keywords that are underserved,
and produce content for that within your niche.
That is the key to making more money on YouTube,
building your brand, building your channel,
and just finding success on the platform.
In the description, I've added some more videos
on my channel that will take you through
how to get more views, more watch time,
more audience view duration.
All the things that matter in growing your channel.
So guys, that's it.
I'll see you on the next one.