- Want to create an online store
and start making money online?
I'm going to show you exactly how to do that in this video.
Let's go.
(upbeat music)
Hey guys, Sam here from keycommerce.com.
Creating a new online store is a massive task
and something you're going to have to learn and work at.
I know there's an overwhelming amount of information
in front of you, but please persevere, it's 100% worth it.
I'll cover as best as I can in this video
but I do recommend checking out
the other videos on my channel
because they make a lot of videos
about building your e-commerce store.
I'll also leave a link in the description
to a playlist that's designed for beginners
and those new to online stores and e-commerce.
I recommend you start there.
In this video, I'm gonna recommend
a ton of different other videos that I've made
so please take the description like I said,
they're all gonna be listed there with their links.
It's all on YouTube.
I recommend just binge watching a ton of these.
FYI, before we start,
e-commerce means electronic commerce
which is basically online stores.
Okay, so what is an online store?
It's basically a website that sells
some sort of physical or digital product.
People can go to that website and buy a product.
Firstly, you'll need a domain name for your store.
I recommend you buy your domain name from namecheap.com.
I've made a bunch of videos on how to buy your domain name
from Namecheap and set it up for your e-commerce store.
I'll leave a link in the description to namecheap.com
as well as the videos that show you
how to set it up with Namecheap.
After you get your domain name,
you'll also need a website for your store.
Here you'll list out your products
and make it so that people can choose a product,
add it to cart
and then pay for that with their credit card, PayPal
or any other payment method that you accept.
I really recommend Shopify, if you're a beginner.
Shopify is an e-commerce platform.
I'll leave a link in the description to their websites
so you can sign up and get a free trial.
It's really easy to set up Shopify
and I have a full video showing you how to do this.
Shopify is great because they have a ton of prebuilt themes
that you could really easily install
and have your website looking great and start selling today.
They basically take care of all the hard work
so you can get started selling right away.
I'll leave a link to Shopify in the description
as well as my video on how to set it up for your website.
Okay, so now you have your website.
Now you need your products.
This is a whole topic in itself.
My other videos go much more deeper
in defining your product,
but really you just wanna make sure
that you have a clear target market
and your products solve a problem for that target market.
Think about this.
Who are you serving?
Who are you helping?
And how do your products help these people?
This also links back with your website,
your e-commerce store.
Make sure you communicate who you are helping
and how are helping them through your website.
Something else you may be thinking
is that you don't even need to own the physical products.
You don't need to ship a whole pallet of products
to your house and then sell them out of your garage.
Something really cool
is that you can sell someone else's products on your website
and then send the order to them when you get a customer.
This is called drop shipping and it is very common.
Okay, so drop shipping does have its own problems.
You can solve them, but just be careful with this one.
It can make you a lot of money
but you can also lose a lot of money
if you don't know what you're doing.
I really recommend that you watch my video
on how to build a brand store with Shopify drops hipping.
I'll leave a link in the description.
Okay, so you have your website, you have your products.
Now you need traffic.
Traffic are eyeballs.
People that are looking at your website.
Make sure that you have quality people
looking at your website.
There's no point having a million people
looking at your website every day
if not a single one is your target market,
is interested in your products
and are even gonna open their wallet,
pull out their credit card and buy products on your store.
This is why it's so important
to understand your target market
and how you're solving their problem.
You also don't need to pay for traffic.
There are many ways to get traffic to your store
without paying for it
but you do need to get a little bit creative
and it will take some time.
YouTube videos are fantastic.
You can also create a blog,
build an audience and build an email list.
Paying for traffic is fast, but it costs
and if you're not careful, it can eat out all your margins.
Common platforms for traffic are Facebook ads,
Google ads and Bing ads.
Once you have your campaigns going and optimize
they can deliver consistent sales and do so profitably.
This is amazing for growing your store.
The key metric here is your conversion rate.
How many people that visit your store actually convert.
The stores that I work with
that have a very high conversion rate
have a very clearly defined target market.
They have a specific problem that they're solving
and they communicate this very well on their website.
They also make sure that the traffic
they're getting to their website
are real potential customers.
By doing these things
they are able to reduce their costs massively
and grow and scale their store very profitably.
The average conversion rate in e-commerce
is anywhere between one to 3%
but these stores that are highly optimized
with all these things in line
generally have conversion rates from five to 12%.
This tells us that the traffic is very targeted
and the messaging on that website
is highly relevant to these people.
Okay, guys, that's it for today's video.
Please leave a comment down below if you have any questions
about what I've gone through today.
If this video was helpful, please leave a thumbs up
until you trip that I'm making good content
out there for you guys
learning how to grow your e-commerce store.
If you want to see more videos just like this one
please consider subscribing
and check out my channel to learn more
about how you can grow your e-commerce store.
Thanks again for guys
and I'll see you in the next video, bye for now.
(upbeat music)