- In this video, we're not going through any hacks,
we're not going through any quick fixes,
but I'm going through my method
on how I've been able to get my channel
to grow consistently over time,
and get to the point where I'm getting
six, seven, 800, even 1,000 subscribers a day.
Let's get into it.
(intensifying drum beats)
All right, before we get into my step-by-step method,
I just want to let you know
that I put together a free guide
on how to grow your YouTube channel,
and I'll put a link down below in the description
to where you can download my 11-step guide
that's gonna help you with your channel.
As you can tell, I really like systems.
Systems work and systems make sense for me,
which is part of why I created this system
around how to get more subscribers on your channel.
If you want to use your videos to share your message,
educate or entertain, then you've come to the right place.
My goal is to help creators like you
find success through video.
So make sure you hit that subscribe button
and turn on those bell notifications
so you don't miss one of these videos.
All right, in this video we're gonna go through
a step-by-step method that I use
every time that I upload a video,
and this allows me to
get videos to rank in the search results.
Now, what happens on YouTube
is there's different ways
that you can get found by your videos.
You can either be found through suggested,
which ideally, that's what you want to have happen,
but that's not easy.
The other way is through search,
and if you can get your videos
to rank high up in the search results,
then every time someone goes into their computer
and types into the search bar,
what happens is your videos are popping up
and so you're getting a lot of organic traffic
through the actual YouTube search engine.
So I've been wanting to put together this video
for a little while because
when I was doing my YouTube retreat with Levi,
one of the topics that we kind of
talked about as a group was
what you should even title your video
so that you're positioning yourself in the right way
so that your video actually ranks in search,
so that people can discover you,
and once those people discover you,
then they will hit that subscribe button,
if your video is good.
Now none of this works
unless you have a solid video.
And I know a lot of you are gonna be like,
"Well, how do you define a good video,
"because there's so many different ways you can define it."
Basically, a good video is a piece of content
that is created for your target audience
and keeps your viewers engaged and watching
through the duration of the video.
And from there it's completely open-ended.
Basically, you just want to know
who your target audience is,
and the videos that you're creating for your target audience
need to satisfy them so they want to watch
through your entire video,
and you want your average view duration
to be above that 50% mark.
Because when you can achieve that,
those videos are now gonna start
getting pushed in suggested,
the bigger that they grow.
So if a video gets a long average view duration,
starts accumulating a lot of watch time,
YouTube is gonna say, "oh, this is a good video,
"it keeps people on the platform,
"so I'm gonna suggest it to more audiences
"that are similar to this audience."
So I want to move on to this method of
step-by-step keyword research,
and this is gonna be how you figure out
what to shoot once you have your topic in mind.
Now the tool that we're gonna use to do keyword research
is TubeBuddy, this is a free Chrome extension.
However, when you have the paid license,
you actually get a few more features,
and you'll see the difference
as we're going through this.
However, you can do all of this
research on the free version.
I'll put a link down below in the description
to where you guys can download that
so you can try it out for yourself.
So step one is just pick your keyword
that you're going to shoot.
So for this video, let's just do
the research that I did for this video,
which is how to get subscribers on YouTube.
That is the keyword that I was targeting.
So the idea is that I wanna find a keyword
that's gonna get a lot of search volume
so that when my video pops up in search,
I'm putting myself in front of more people
so that I can actually get seen
and get more people onto my channel.
So as you can see on TubeBuddy,
right here at the top is your explore tab.
This is where you type in your keyword.
Now underneath that is gonna be your overall score.
Now when it comes to the score,
I would take this with a grain of salt because
you want to look at the other metrics.
You don't necessarily want to just look at
if this says poor or good,
because a lot of the times I'll target keywords
that might say poor,
but in reality, they're good for my channel.
So with the free license,
basically you only have access to this unweighted tab,
and so what unweighted means is that
it's taking the data from this keyword
and just showing you overall
search volume, competition, optimization strength,
number of videos and number of monthly searches.
Now when you click over to weighted,
what's happening is that
it's taking your channel into account.
So this is why it's good to upgrade the TubeBuddy license
because there's another metric at the bottom,
which is super important to figure out
which keywords to target.
So at the bottom here, you have this bar graph,
and it's showing the views,
the average views of each video,
and the one next to this
is the lowest view count video on this keyword
on the first page.
This is what TubeBuddy calls your barrier to entry.
So if your video cannot get this number,
then there's no point of even targeting this keyword.
So for how to get subscribers on YouTube,
the barrier to entry is 7,000 views.
So for a smaller channel
that's maybe getting 500 or 1,000 views a video,
this is not a good keyword to target.
Because what's gonna happen is
you're not gonna rank.
There's no chance of it.
You have to get at least 7,000 views
to be able to rank on the first page of results.
So step two in my process is
find the barrier to entry
and will your video get enough views
in the first seven days to hit that barrier to entry?
Now why does seven days matter?
Well, what happens is,
YouTube is gonna be pushing new videos.
They want videos that are more relevant.
And you see when you go into the search
that when you click the filter button
in the upper left-hand corner,
YouTube is automatically sorting
the search results by relevance,
and new videos are more relevant than old videos.
So if you're targeting a specific keyword,
what's gonna happen is
you're gonna popup potentially on that first page
when you have a new video,
and if you can get your view count up that barrier to entry,
then you're more likely going to stay up there
on the first page of search results.
That's what you wanna do.
And then after the seven days are up,
it kicks those new videos down
and then you go down lower and lower in the search results.
So the barrier to entry is super important
and you can go through the top videos
in the first page results
and look at this and find this yourself.
You could also go on TubeBuddy here
and look at the results tab
and it shows you all the top videos,
or when you have the upgraded license,
it pops right here in this weighted tab.
Okay, so step three is look at your search volume.
So you can see that here at the top,
this is your search volume,
and then also the number of monthly searches
for this keyword, how to get subscribers on YouTube,
the search volume is pretty good.
85,000 people are searching this a month.
That's a huge pool of people to go after.
Now, this is gonna change based on how big your channel is.
My channel has momentum,
and so I want to target these keywords
where I can rank that have bigger search results.
If you're a smaller channel,
what you wanna do is you wanna find keywords
where there is gonna be searches,
there is volume there.
However, it makes sense more for your channel.
So say you have 100 subscribers.
Well, if the monthly searches are 200 people,
that's 200 potential new people for your channel.
So I wouldn't look at this number
and if it's super low, I wouldn't disregard it,
because when you're a smaller channel,
when you're starting out,
you're looking for those people
that are gonna jump on your channel early on.
You don't need to get into these categories that have
huge massive amounts of views,
but you want to find places where
you can actually make your impact
and actually get onto those search results.
So if something has 200, 300, 1,000 views,
that's probably a good keyword for you to target,
especially when you're starting out
and you have a smaller channel.
So it's all gonna be relative
and based on how many views you get per video,
what your subscriber count is
and you know, where your channel sits
in terms of growth.
So step three is make sure that you have
the search volume that makes sense for your channel.
If you found the keyword,
now you want to look at the competition.
So the next item down is competition.
And for this, it says poor.
Now poor basically means that
there is a ton of people targeting this keyword.
So, if you're a smaller channel,
it's probably a bad idea to go after keywords
that have massive amounts of people targeting them.
Right here you can see
the number of videos in search results, 20 million.
That is a ton of videos that you're competing against.
So for a smaller channel,
you're gonna have no chance of competing
with that many videos.
However, with bigger channels,
you can go after some of these bigger keywords.
But like I said in the last tip,
it's all gonna be relative to you.
So ideally, what you're looking for
is a keyword where the competition isn't so high.
You want something with less videos in it,
however the search volume is there.
So that's why it's important to
play between the two of these.
You want to find those keywords where
there's people searching for it,
but there's not people making videos.
That's where you're gonna really find opportunities to grow.
So step five is optimization strength.
You want to make sure that
people aren't optimizing for this keyword.
And you see that here in the next line down.
So optimization basically means that
you're using this keyword in your title,
description and tags.
And if this is poor,
that means that there's a lot of people
that are optimizing for this keyword.
So, how to get subscribers on YouTube,
the optimization strength is good.
So what that means is there's not a lot of people
targeting this specific keyword,
and actually optimizing their video for this keyword.
And so you'll see, my title has this right at the beginning.
In my description, it's within the first 200 characters
because that is where YouTube is pulling out keywords.
And you're also gonna see it down in my tags.
And you're also gonna hear me say it
right at the beginning of the video.
You basically want to optimize for this keyword,
because what happens is when you upload a video,
initially, YouTube uses the keywords
to help position it in the ranking system.
And them from there, as it gets views,
watch time and all of that,
it's gonna start positioning your video
a little bit differently,
depending on who's watching it
and that's where all the algorithm comes in
and that's where suggested comes in.
However, you want to set yourself up for success.
So yes, your descriptions matter.
You want to put your keyword
within those first 200 characters,
and that's why in all my videos,
I have a short description.
I don't just put like a link to whatever I'm talking about
in that first line.
I want to put a description that has keywords.
Now step six is create a compelling title.
Your keyword is what you wanna use for your title,
but you want to make it compelling
so that someone actually clicks on it.
So as you can see,
I have the keyword at the beginning of my title,
but then I added the second half.
That makes it a little bit more compelling.
So you want to think,
put your keyword at the beginning,
try to get it as close to the
beginning of your title as you can,
but then create a compelling title
that gives a human to actually click on it.
You don't want to just fill everything with keywords.
It's not all about keywords.
You are talking to someone
on the other side of the camera.
There's people, so you want to make it compelling
for the people that are watching your videos.
Step seven is come up with a compelling thumbnail.
So when you click over to results,
you can see all of the thumbnails
that are ranking for this keyword.
What you want to do is come up with a thumbnail
that's gonna be different than
these thumbnails and stand out.
The thumbnail really comes into that human aspect.
You want someone to click on your video.
The keyword is gonna position it right in the system,
but your compelling title and your compelling thumbnail
is what's gonna actually get a human
to click on your video.
So you want to make sure that your thumbnail
is optimized to be able to stand out,
in comparison to these other thumbnails.
It's not about being the best thumbnail.
It's about standing out from the other thumbnails
so that people are more likely to click on your video
than one of these other videos
that they see in the search results.
And step eight is have an optimized video.
So you want to make sure you're doing best practices,
so that when someone starts watching your video,
they don't click off.
'Cause if someone clicks on your video
and then clicks off immediately,
you're never gonna rank.
It goes back to what YouTube wants,
which is they want people to stay on the platform.
So if your video keeps people on the platform,
high watch time, high average view duration,
then it's gonna help rank it in the system.
So you wanna make sure you're doing best practices
to optimize your video
so that people actually stay and watch longer.
If you want more training when it comes to
building a successful channel,
I highly suggest checking out the Creator Film School.
Now like I said earlier,
make sure you go down to the description
and download my free guide on how to grow your channel.
This is one of those elements
that I talk about in that guide.
And so now you'll see it all ties together.
All right guys, that is it.
I'll see you on the next one.