Today, we're going to talk about five ways to validate your
course before you launch so way.
Number one, we'll just jump right into it.
If you've got a list already, if you've got any type of audience
at all, just send out an email, send out whatever, however
you're communicating to them.
Just ask them, Hey, I'm thinking about putting this type of
course together and maybe give some details around it.
Here's my Stripe link.
Have them prepay you, if you're planning to sell the course
for a thousand dollars, say, Hey, you know what, I'm going
to discount it to you for $200.
Just prepay me.
I'm going to have it to you.
If I don't put it together by this date, I'm going to refund you.
So that's the very first thing that you can do that basically saves
you a ton of time, because you're basically just asking you get the
money to validate it, forget people just saying, Hey I'm down to, I
would love that because a lot of people are going to, kick the tires.
If you get the money, that's a right.
That's a proper signal.
And then then you can start building it, but a lot of people make the
mistake of building before validate.
Yeah.
The second way that I would leverage, and we've tried this out many times.
I run a webinar.
So using like ever a webinar or webinar jam, you run a webinar,
you actually go make the sales and then you build a product
after you make it, because if you don't sell any, then you don't
have to end up wasting your time.
But as you run the whole campaign, as if you're selling it and then tell
them when the first module or the first lesson is going to be delivered
and give yourself like a week time.
So that way you can start delivering it as you're selling.
And that's worked out really well for us.
And we've also created a few flops, but at least we didn't waste our
time creating tons of product.
We first figured out that it won't sell instead of
wasting all that time.
Now, my first one, exactly.
You might be saying Eric, what if I don't have an audience at all?
So what you can do is you can validate through ads and there are
a lot of different tools out there to allow you to build landing pages
and you can build a landing page and run ads towards it to validate
first, you want to validate.
If people are interested by looking at the click, the rate on your ads,
if you're like one to 3% or plus, then, you might have something right.
But then more importantly, making sure that people are
opting in saying, Hey, look, I'm putting this together.
And it's going to it's core benefits often if you're
interested in learning more and then you'll be on the pre-launch.
And plus I'll give you some additional value
around the topic, right?
I'm, this is not the best example, but what I'm saying is maybe you
get people to opt in first and then you start to build the audience
there where maybe you're spending a little money, but you just want to
look at the engagement rates, right?
The click through rates.
You want to look at how much you're paying per email and then
also the often rate as well.
And then from there, you can try to make a better judgment call,
but that's, if you have no audience at all, number four, a really
simple way is you just go out.
And you look at JVs zoo and ClickBank and.
Hot Mart and see what other people are selling.
And if you're seeing a lot of people selling similar courses, at the
top and it validates your idea.
So if you're doing something that's me too, just go look to see if if
I'm doing a marketing course, there's already tons of marketing courses.
I would just go look to see, like on the you dummies and all
these sites, if there's already ones in my space that do well
and are popular, have a lot of reviews, ratings, and affiliates.
And that'll tell me right away if it's going to work or not.
All right.
Number five last but not least.
Building on my ads example from the last one, just using
a tool like Adbeat, that's a D B E a T that's for more.
So Google display, YouTube display.
You can also take a look at Facebook, the Facebook ad library, and look
at the, these course creators.
You could even, for example, let's say you want to create
a course on consulting.
Teach someone on consulting or teach someone on marketing.
You can find the people that have the best courses out there,
and then generally take a look.
How often they're running ads, right?
And it also looked at how aggressive they're being
with their creative, right.
Chances are, if they're continuing to run the same ads over and over,
and this is a further validation of what Neil's talking about.
If you find someone on ClickBank, or JV zoo, you can actually
dig a little deeper here and do a little more due diligence.
And from there, you can decide if you really want to invest the time
and effort, because if there's a good signal on ClickBank already, I think
that they used to have this thing called a gravity score, which shows.
Hi, or how well the product is doing.
Then you can look at if they're running the same ads over and over
chances are it's working really well or they're dumb, right.
And chances are, they're not done.
So that is it for today.
Go to marketing school.io/live that's Liv to learn about our
virtual and our live event.
And we'll catch you later.