What's up guys Jason Wardrop here and in today's video we're gonna talk about your Facebook Ads ROI
so I was actually going through and I I just got a new sales page for my business and
I was gonna go through and set this up and I thought you know what?
This is probably beneficial to show everyone here on YouTube how to actually go through and set things up
When you want to go through and calculate your Facebook Ads ROI
So for every dollar you spend on advertising, you know
If you're making $5 $10 $100 how much money you're making back out?
So with that said if you guys are brand-new here to the channel
I just want to let you know if you guys comment Facebook advertising down just below this video
I'll share with you guys my a hundred percent free of Facebook ads mini-course
It'll run you through the Facebook Ads manager how to set up ads how to set the pixel
All this kind of the basics that you need to know and how to get started with Facebook guys
So give this video a thumbs up also drop a comment down below say Facebook advertising and I will share that with all of you
Guys, so let's just break this down right here. Okay
So this is my main
webinar registration page so this is where I'm generating my leads from my facebook ads, so they click
people will click on my facebook ad and they'll go to
This landing page right here, and they'll come in they'll opt-in put in their email address
Sometimes they'll put in their phone number and I generate a lead, right so a great golf find dandy
But then we want to know like okay if our cost per lead
Let's say is $5 or $10 when we actually make a sale
Okay, how do we know like how profitable our facebook ads are so I'm going through and I generate leads for this
This webinar that I do on Thursdays, I do it live every single Thursday and then on the webinar, I basically am going through showing
Real estate agents how to generate more leads and how to grow their business and leverage our software by doing that
So then at the end of the webinar I send them to this sales page right here. So they come in here
We've got a ton of different testimonials and this is god, this is alive. This is the brand new sales page
I just created like I've shown you guys we're telling you about a little bit earlier and so you can see all this and
So when they hit and rule now, it's ready to go get started. They've got an option between the full payment plan the payment plan
And they go through and they can see this. Alright here. Okay, so you got PayPal as well as an option
So basically what somebody hits this page, I know that they're a super hot customer
I know that there's somebody that you know, I can go through and set up retargeting as to which as I mentioned earlier guys
If you guys comment Facebook advertising down below, I also cover Facebook remarketing
Retargeting in that mini course, so make sure you guys grab that
But once I come over here if I come over here to my clickfunnels account
Okay, once they hit this page right here
This is a little confirmation page meaning that they purchased the order so they come in here
They first register for my webinar. I generated lead right here
And then I'm send them emails reminding about the webinar on Thursday
They show up to the webinar at the very end of the webinar
I say okay to you know get started go here to this URL and so they come in here
they hit the sales page or checking everything out and they hit and roll now they come over here to this order form and
then if
They they actually buy they're gonna see this page right here
Which is basically the confirmation page so I know that everyone that's hit this page. So this specific URL right here
If they hit this they are an actual buyer. Okay now I've got two different
payment plans right here
so you can do a full payment from 997 or 3 payments of 367 which
Equates to a little bit more money overall in the long run
It's kind of like you think about a car payment
Right you either pay cash all upfront or if they loan you money or you know home loan same type of thing
And so I know that once somebody's hit this page
the value of that person is at least
997 dollars
Right. So now I know and I'm gonna show you guys how to set this up here in just a second
I'm just kind of going through the basics or hitting this all so you guys can understand why I'm doing what I'm doing
but if I go over here
To this landing page and I'm generating leads for let's say $10 a week
Okay, $10 a lead
And let's say it takes me 50 leads before I go through and make a purchase right here. So
Ten dollars a lead times fifty leads. I'd be $500 and then if they hit this page right here
then I'm making
997 basically $1,000. So I'm in essence doubling my money
So I want to be able to track
how much it costs to generate a lead and
Then for every X amount of leads that I'm generating
How many sales that I'm getting and so I can know my cost per sale. So maybe my cost per sale it costs
$300 let's say okay $300 to make one sale then I know that I'm basically tripling my money there. All right
So now what we want to do with Facebook
Is we want to go through and tell them that anyone that ops in so let's just opt in right here. We'll just throw in
This is my old email address from college will sit save my seat
We'll just exit out that say my seat for the training. So, we now know that anyone that's hit this page right here
Okay, so we know if anyone that's hit this page they have become a lead
So we want to go in we wanted to tell Facebook that so if we come over here
And I've actually this this webinar registration page I've been using for a while now
So I'll just show you guys that I have it in here. I call it the a B for the split test
Webinar a be live registrants see right here. Okay. So in the last little bit, you know, you've got about eighty six hundred and
Okay. Yeah a be live registrants. I think I might have another one right here
So yeah, I've got it kind of actually a couple times in here, but basically, okay
So this is the a be live registrants and I know for every time somebody, you know
The conversion happens with a be live registrants that I have a lead a webinar signer
So when we come over here to our actual ads campaign
You can see we've got the results and this is the a/b live
This is a new URL that I just started a few weeks ago
You can see your cost per results or cost per lead those a few of those are pretty high
I need to go and tweak those a little bit got the budget mounts spent and then this is the
4097 purchase as I mentioned, I updated the sales page
I need to go through and that's why these numbers are a little bit lower than normal
But what I can basically do is say okay how many leads my generating? How much does it cost per lead? What's my budget?
my cost per
1497 or 997 dollar sale and so you can see my cost per purchase right here
it cost me five hundred and twenty-two dollars to make a fifteen hundred ollar purchase, right so although
This cost per lead is actually a little bit higher than I like if the cost per sale
So for every person that buys the $1,500 product is only five hundred dollars. I'm tripling my money there
So I'm actually fine with a little bit higher cost per lead. Whereas we come down here. Let's say for this one
sometimes it's a little bit skewed and obviously that's why I'm setting up this this new kind of columns and data because my
my tracking is a little bit off because I've got up some new sales pages recently, but you can see the
$7.38 this isn't always the case
But sometimes your lower cost per lead can actually not necessarily result in sales
Okay, so we want to go through we want to set this up
And so this is all aligned and accurate with the writes, you know lead generation with the right sales page everything
So we're all set up and ready to go with this. Okay?
So what we want to do is wanna come over here and create a custom
Conversion so you can see right here this a B live W W
So this is the actual webinar registration so I know leads are being generated right here
You can see the last seven days has been fired 1.1 thousand times
And so basically I've generated about eleven hundred leads right there, and it was last active about 20 minutes ago
That's when I last generated lead and you can see this is kind of my older
1497 purchased last received six minutes ago, but I need to go through and update that with this new sales page
Of going through and saying, okay
This is a 997 or three by
367 payment because I've changed up a little bit of the strategy when people are watching my webinar live
They'll have a little bit of the discounted price, but then later on it won't be that discounted price
So that kind of gets that incentive to really buy live on the webinar when I do not Thursday
So if we come over here, I want to create a custom conversion. All right
Now I'm gonna say anyone that hits this URL
They have actually bought either the 997 or the 3x3 six so over the course the time
They're gonna be at least a nine hundred ninety seven dollar value to this to this whole advertising campaign
So what I'm gonna do is come in here and I'm gonna copy this URL
I'm gonna go over and I'm going to paste it. So I'm gonna say all URL traffic and I'm gonna say the URL contains
This URL right here
and the reason why I'm going to say contains instead of doesn't contain or equals or whatever is because as soon as somebody buys
There's gonna be a unique ID. So this like you see how this is. There's long strand right here
There's gonna be in a longer strand basically identifying who that person was as a purchase
So I don't want to say it just equals this because it's not gonna equal that exactly just like you see up here
You see this unique identifier. So you've got this UV ID equals this long strand right there
That's because each individual lead is actually gonna have a different strand right there. That's why I took
Just the webinar confirmation and everything before
In which we could given that a lot of details there, but we won't hit that today. So we just want to take this URL
Okay, and then we're gonna go say URL contains and then we can say this is the real estate
997 purchase
Right there and then we'll say select a category
And it is a purchase and then the value you can actually put in a value
So then when you're looking at your advertising columns with Facebook you can see okay
like I spent three hundred dollars and that one purchase equated to
997 dollars so we're gonna go through and do 997 and it's kind of weird you see right here
It says nine nine point nine seven
Two zero and make sure that this number down here
Equates to what you're wanting to go through and set up so I don't know. Why does that?
Um, see if you put a zero there or a period it just kind of post it up
It's kind of weird, but we come down here and we'll hit create
Okay, so now it's okay created but now what's gonna happen is this is going to be down at the very bottom
Okay, and this is no activity yet. So what I want to do is I want to refresh this page
And you can see if you've watched my past videos and you've gotten that Facebook Ads mini course
We've got the pixel installed up here
So that's what it communicates back with Facebook and knowing that okay, somebody actually did purchase
So now that we refresh this right here and told Facebook look this conversion is live
It's set up ready to go we come back here and we refresh this page
And this will pop up to the very top if we did this right which let's hope we did
Okay, so now what's this loads it says? Okay real estate 987 purchased last received in the last minute
Okay, so conversions receiving last sunday zero
Because this is just barely active barely live right there
So now if we come back we want to go through and set up our Facebook Ads columns to be
how much like the budget was right then we want to see like what the cost was per lead and
Then how much it costs us to generate a sale how many leads we got?
How many sales we got and set all that data up once we come to the ads manager?
we're gonna click on our
Campaign where we're driving all of our traffic for this webinar registration page and what we can do is come over here to this
Column section, we're gonna hit on performance. We're gonna go down to this ad webinar live
Okay, and I'm gonna update these columns. So I'm gonna come over here. I'm gonna say customize columns
Because it's got mostly the things that I want. However
Some of these things are not exactly what I want to go through because this is all based off of the 1497 purchase
Which I don't necessarily want the 1497 purchase
I want the new 997 purchase because that's kind of what I've set this up for
So what I'm gonna do is I've got the ad webinar live
that's basically the name of my leads just gonna show me how many leads I've gotten and then
It's gonna say the cost per lead, which is good to know and then the purchase this is actually gonna be a different purchase
So I'm gonna actually come exit that out the cost per purchase. This is gonna be the old one as I mentioned earlier
So I'm just gonna exit that out the amount spent. I kind of like to know how much was spent link clicks
I don't really care as much for this exact
Layout of the breakdowns and then I'm gonna exit out of this this and we can leave relevant score for right now
So we're going to do is come down to the website
Conversions so you can see right here. We've got the real estate
997 purchase so I'm just gonna click on this and
I'm gonna drag this up right there. So that's gonna give us just how this one's gonna give us the number of leads
This is gonna give us the number of purchases
So it's gonna say like 1 2 3 4 5 whatever the number is and then we want to find the cost
Per purchase. She's just gonna scroll down here. So you can see now here down here is the cost per
Custom conversion and if you guys are lost I apologize
But this is basically I'll show you guys here in a second the breakdown of why this is important why this is helpful
Okay, so we got the cost per real-estate
997 purchase we come in here
We throw this up there and then we'll just for this example. We'll just hit apply on this. Okay?
So now this is a look at the new setup and not you can kind of see like why I'm doing this
So now if just because I just created this new sales page and everything
There's not gonna be any data tracking this but you can see right here now okay this ad set it
Generated 41 leads and then it the cost per lead was 1275, which these numbers are a little bit high
I gotta go in and tweak these as I mentioned earlier and then we can see from this how many
purchases at the 997 dollar price have there been so
Ideally in a week or two weeks or whatever
This number would be one or two or three however many of those
Purchases and then we could say the cost per real estate purchase right here
Which would be let's say
$300 and then there's actually one more thing that I would like to go through and add just so I can kind of see
How much money I'm making based off how much money I'm spending?
Okay, so I just went through and I just added that really quick
So you guys can see this example here, but you remember how we added the conversion value?
So as soon as somebody buys that it's a nine hundred ninety seven dollar value every single time somebody buys
so now if we come over here and once time passes and once we get some more data in here, obviously
This is brand new
That's why there's no data here, but it's gonna say, okay. You've got 41 leads right here
And then if we say okay there was one purchase the cost per sale
Was so if there was one you can see the mouse spent was
$522 so that would be there was it was cost 522 dollars to get that
997 dollar sale and then we have this would be since there was one
Purchase of the nine hundred ninety seven dollar product that would show nine hundred ninety seven dollars right there
So now it's just a very easy format to see okay
Which ad set is really?
Generating my leads case of which audience is generating my leads which ads and then how much it costs to generate that lead
How many purchases are actually coming from that ad set from that audience?
how much it cost to
Get that purchase and then how much money we are making from the amount of money spent?
So this is very helpful. Especially right here these last two columns. It's like let's say these are all ones right here
So it's like it's like one purchase. I'd be 997 all the way down so you can say okay
I doubled my money double my money
Down here basically tripled my money triple my money double my money
So then you're able to go through and easily see your Facebook Ads ROI how much you're getting on your investment?
into your advertising dollars
so I like do this and then what I typically will do is I'll come in here and I will save this and I'll say
re
For real estate, right?
997 and then I'll say updated and then I might
Even delete some of these other ones right here because they're not necessarily
Being used right now
Okay
so that's basically what I'll do and then now
Once I go through and I want to go through and break down the columns and see like different
Different views on this you obviously have the basic standard ones
but then you have some of your
customized columns of things that you can go through and filter and sort through to see the
Exact columns and the exact values and exact things that you want with your advertising campaigns. Alright
So anyway guys, I know this is probably a little bit more advanced a little bit high level
So if you guys were lost on that you do want to get started with Facebook advertising
Still go ahead drop a comment down below say Facebook advertising
Give this video a thumbs up
And if you guys are brand new here
Make sure you guys subscribe because we launched new videos every single week on how to generate more leads
Make more money and grow your business, right?
So anyway guys, thanks so much for watching a and with that said I will see you all later