You're probably here because you are ready to start building an email list and
you're wondering is ConvertKit MailChimp or MailerLite right for me?
Over the past few years I've gotten my email list from 300 subscribers to over
30,000 email subscribers and I've learned a thing or two about choosing the best
email service provider.
So in this video I'm gonna share with you my insight on these three specific
programs so you can choose which one is best for you.
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Growing an email list is one of the best tips that I have whenever you're
starting an online business.
I don't care if you are just starting out or if your mom is your only email
subscriber.
It is so important to just get started.
My business really evolved as I grew an email list.
When I was just starting out in my business,
I didn't have much of an audience to sell anything to.
That's why I started with services.
It's really the reason that I teach people how to become virtual assistants is
because I'm such a huge fan of starting with services. However,
building an email list was still important to me at that point.
Once I had a thousand email subscribers,
I was able to launch my first online course.
I made $8,000 in a week launching that online course,
which was my VA Bootcamp and I have since grown that course to serve over 1600
students.
Now my email list is over 30,000 members and that has enabled the income for my
business to be able to support myself, been able to retire my husband,
and I have four full time staff members on my team.
When people ask me, Abbey, how was this done?
I really attribute it back to an email list. Listen.
If you have a product but you don't have people to purchase it,
then you're not going to sell. Okay?
So building an audience who know,
like and trust you is one of the best things that you can do for your business.
Okay, I'm off my email list building soap box now.
Let's get into the nitty gritty about which email service provider is best for
you. Let's talk first about convert kit.
I'm a huge fan of convert kit and convert kit is actually the email service
provider that I use.
Now why I love convert kit is obvious.
I really love the way that you're able to segment your list.
You can break it apart by different tags.
You can have different segments inside of your list.
You can send emails just to some people and not to others.
You have somebody going through a welcome sequence? That's okay.
You can make sure that your current emails don't also go to the people in that
specific sequence.
The way that it's organized really works with my brain and you can get super
specific on who is receiving your emails.
Speaking of sequences.
I love the way that convert kit has their sequences laid out.
I can have an entire email series that somebody will go through and that is
actually how I make a lot of the money inside of The Virtual Savvy is I have an
email sequence that eventually sells my online course and this has enabled me to
really make what we've all heard about that passive income, right?
It took, yes,
a lot of time and energy to build the email list to get the traffic coming in,
but once I have it,
those sequences pretty much do the work for me and now I can make money on
autopilot. There are a couple other reasons why I really love convert kit.
One of the things that they tout is that the simpler email structure results in
better deliverability. Now,
I don't personally know if this is true,
but I have never had an issue with my deliverability.
I know that my emails arrive in people's inbox that they arrive on time,
they arrived consistently and they get really good open rates.
So just from my personal experience,
I've had convert kit from that 300 to 30,000 mark that entire time.
My deliverability has been consistent, so I can definitely vouch for that.
At least from my own personal experience.
Now I do really love how quickly they became GDPR compliant.
It was really,
really easy to set up the GDPR compliant measures and there's an entire blog on
their website that teaches you exactly how to do this inside of convert kit.
I will link to it below this video.
Really convert kit is best for content creators and bloggers.
If you have a lot of visual products that you want to be going out in your
emails, then convert kit probably isn't for you. However,
for someone like me who really just sends out really good meaty content inside
of my emails, it has been really, really awesome.
I totally recommend convert kit. Let me know in the comments below.
Have you tried convert kit? What do you like or dislike about it?
I want to hear from you. Okay,
let's talk about MailChimp now.
Doing the ultimate face off right and then is MailChimp's turn to be in the rain.
I want to go ahead and say this. I started with MailChimp.
I am now using convert kit,
but I really think that MailChimp is still an awesome option for people who are
just starting to build an email list. Convert kit does cost money.
Whenever you put money into something, you're going to value it more.
So I recommend investing in convert kit as soon as you can. However,
if you're just wanting to get started, you need a free tool. MAILCHIMP is really,
really awesome,
especially because you can have up to 2000 people on your email list totally for
free. I think that is a really, really incredible feature about MailChimp.
I'll throw this out there as well. MAILCHIMP is super visual,
so if you really like those beautiful emails,
I would recommend going with MailChimp.
It works really well for people with physical products too.
You can have a picture of your product and have a button that links directly to
your online store to purchase that. Uh,
it's one of the things that I loved about MailChimp was their easy drag and drop
features. You can literally drag,
I want an image here and you can put it in that spot. You can say,
I want a button here or a block of text here and you can literally drag and drop.
They also have so many templates available for you that you can choose so you
don't have to recreate something all on your own.
You can just go with one of their pre standard templates. Okay.
I want to know in the comment below how many of you are on the MailChimp
bandwagon. I love the fact that it's free, so if you agree with me,
let me know in the comments below. Okay. I'm going to throw one more into the mix.
About a year ago I probably would have just talked about MailChimp and
ConvertKit because they are my two favorite email service providers.
However, since that time,
a new email service provider has come onto the scene that is gaining a lot of
attention, so I want to put it out there for you as well.
It is mailer lite.
I'm seeing more and more people choose mailer lite over MailChimp.
When they're first getting started building an email list,
it is free up to a thousand subscribers. It's very user friendly,
easy to use, and you can get started right away.
Now I've also heard people say that segmentation,
one of those features that convert kit has is also a lot easier inside of mailer
lite. And one of the things that I really love,
I'm always a big fan when a business does this is the live chat support.
So if you do need help,
that live support is available right away with mailer lite.
So if you're wanting my recommendation convert kit versus MailChimp versus
mailer lite, my recommendation is *drum roll*
I think that if you have under 1000 email subscribers,
you should definitely go with MailChimp or mailer lite.
The awesome thing is is that you can try out both of these systems for free on
Mailchimp,
up to 2000 email subscribers and our mailer lite up to a thousand email
subscribers. So test them out, see which one works best for you,
see which one fits your personality,
which one seems the most user friendly to you, and then go from there.
And if you do have over a thousand email subscribers,
I totally recommend considering switching to convert kit.
They have tons of information on their website on how to get started.
They have training webinars consistently,
they have an awesome online Facebook community that you can ask and get
questions answered quickly.
It's really been inspiring and helped me stay focused on email marketing being a
member of convert kit. So if you were really serious about email marketing,
check out convert kit. So which do you think is best for you?
Comment below and let me know.
I would love to hear which email service provider you think you're going to go
with. Now if you want more training on email marketing,
we have an email marketing one on one course inside of our savvy tech lab.
In fact, we have over 40 tech courses,
including courses like convert kit, MailChimp, mailer lite,
in addition to courses like Pinterest, Instagram,
Trello, Canva,
and you can get access to all of these courses for just $47 a month.
Go ahead and click on the link below if you want to check out savvy tech and
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