Hey guys, my name is Tim Schmoyer
and just like we do every Tuesday,
we're going to take a look at some of the online videos
news from last week and talk about the implications
it has for us as creators.
And I got a couple YouTube updates
I want to talk to you guys about, but first
of all, there is an article over a Brafton.com's website called
"Fair Use: A guide to citations and avoiding plagiarism
on the web."
And I want to take some of the things they talk about
in that article and summarize them for you guys here
real quick.
So first of all-- what is fair use, what constitutes fair use?
Fair Use is basically a clause in the Copyright Act
here in the United States that lets
people use copyrighted material in their content
provided that a couple considerations are taken
into account, and there are four of them.
Number one, the purpose and character of the use
is commercial in nature.
Two, the nature of the copyrighted work
has to be taken into consideration.
Three, the amount used of the copyrighted work in relation
to the entire creation that new creator is making.
And then four, the effect it has on the value of the whole
copyrighted work that you are presumably
taking from some other creator and using in your content.
If you are doing something with that content in a way
that the devalues that other person's,
the original creators, the copyright holders content, then
that would take into consideration and probably
wouldn't work out too well in your favor.
Now obviously, these are all very
broad and general guidelines.
Let me give you guys three different rules to maybe follow
that will help you avoid getting into trouble with fair use
and using other people's copyrighted
material in your videos here on YouTube.
Number one is make sure you are using more original content
of your own than you are of borrowed copyrighted material
from other people.
Now this blog from Brafton.com suggests
that you use like a 70-30 rule.
70% of your video should be your own content, and about 30%
of it could be other people's copyrighted material.
There's no hard and fast rule on that.
The general principle is use as much original material
as you can, while using is a little copyrighted
material as you can.
And it's even better if you are using the original material
to give commentary on the copyrighted work
that you are talking about.
Number two, the case for fair use in your video
becomes a bit stronger when you're
using multiple sources rather than just one source
and taking a lot of different copyrighted
material from that one source and using that in your video.
So the more outside sources that you're
pointing to, referencing, using as supporting points
and contrast for whatever you're talking
about your video the better.
Number three, make sure you give credit
to the source and the author of that content.
Nothing is worse for fair use than using someone else's
content and trying to play it off like it's your own, like
and you made or something.
I'll put a link in the description text of this video
or you can go read their full article,
if we want to dig this a little bit more,
but I would just tell you guys that if you
are using fair use as like a catch-all excuse for why you're
able to use any type of copyrighted material out there
that you want inside your videos,
that is simply not the case.
Fair use doesn't work that way and you can still
get fined and go to court and have a bigger deal
on your hands, even if you are legitimately using copyrighted
material in a fair use scenario, because only a court of law
can actually decide whether or not
what you were doing with your content is considered fair use.
YouTube doesn't make calls on that,
if the copyright owner sees your video
through content ID or some other method
and thinks that your video is violating their copyright
somehow then they can flag your video,
take monetization away from your video,
they can even issue you a copyright strike
if they'd like.
So here's what I recommend for any of you
guys who are creators who are relying pretty
heavily on fair use in order to make
your content and your videos, I'll
put a link in the description text
below this video to a lawyer that I use.
He specializes in online creative type stuff,
and I highly recommend that you schedule an appointment
with him, his name is Kenneth Kunkle, to review your videos,
go over fair use, and get some guidelines and pointers of how
safe are you, are you getting up to some
like lines you probably don't want to cross.
His fees are very reasonable and getting
some upfront to review your content to potentially save you
way more money, way more expenses, the headaches,
and even potentially losing your entire YouTube channel
down the road.
I also want to talk with you guys real quick about update
that is rolling out to YouTube.
The watch page is changing a little bit,
if you haven't noticed already.
The info bar below the video is now just making it very easy
for you add videos to a playlist, to share your videos
and do other things.
We are talking about this in a previous video
because I thought it already rolled out to everyone.
Turns out I got this feature like, months ago,
and it's just now rolling out to everyone.
So my apologies for that, but we did talk
about this in more detail already
and what this means for you guys as creators.
So a link to that video is in the description
below this video as well, and I also put a link down there
for you guys who are gaming channels who
are looking for some of YouTube's top recommended
strategies for how you can grow your YouTube channel as a Let's
Play gaming channel.
And then for those of you guys you
support this channel on Patreon, I got a couple links for you
guys there as well about some changes Facebook
is making to the algorithm and how we share videos to the news
feed that people are seeings there.
And I'll also sharing a link with you guys
on Patreon about what we've been learning about what's
happening in Google search, now that Google no longer
shows like video thumbnails really from websites.
That post will talk about how we update our strategies now
for ranking well in search and getting people
to click on our video.
While you're going to check and all
those links out of you guys in the comments
below about what your experience has
been like we've been using a fair use type of copyrighted
material here on YouTube, and especially
if you have any other advice or principles that you think
could be valuable for other creators,
and how to avoid issues with fair use on YouTube.
Please share those below.
The rest of you guys, if you are using
a lot of copyrighted material and banking on fair use
to kind of protect you, definitely go down there
and read the comments on what other creators are sharing.
And if this is your first time here,
I'd love to have you subscribe.
Every week, we do videos just like this to help you
guys out as creators by looking at what's
been changing in this online video industry,
and what it means for us as creators.
Tomorrow, on Wednesday's I give you
guys some YouTube tips, ideas, suggestions, advice.
And then on Thursday's we do some YouTube Q&A
where I take one of your questions
and do my best to answer it, because I really
believe that a lot of you guys have messages that could really
help people and even change the world,
if people who need to hear what you have to say
could just find you and hear what you have to say.
So thank you for letting me be a part of helping you
guys grow your audience's and you YouTube channels.
Subscribe and I'll see you guys tomorrow.
Bye.