What's up you guys Jason Wardrop here and today
We're gonna be talking about the Facebook
Cambridge Analytica data scandal and kind of like what really happened and what that means for you and your business
And how you can go through and move past it
how it affects you and what to do because of it right so
Anyway, basically what happened? Is there was a data breach with Facebook, and there was 50 million users that their data was exposed and
The thing is as tough is because like all of us we put all of our personal contact information on there
We put all this personal stuff on our lives, and so we trust Facebook with that content with that data right so
obviously 50 million people and the grand scheme of things of how many
Users, they actually have so I think they are they have over two billion now 50 million is actually a pretty small number
But still it's 50 million people. That's a pretty good size of people so what they're gonna
do is they're gonna go through and they're gonna kind of look at everyone that was you know that was involved with this and
Then they're gonna go and let you know that hey your data was breached and probably
My guess is probably like off or some cool like identity type things of
some of the different products and software they got out there, so there's 50 million people they're gonna let you guys know and
As far as business, okay?
And how this really affects you and what you should be thinking about and doing all that so the first thing is
If you guys like if you guys can watch my channel I've been talking a lot about Facebook
Messenger right how powerful that is is a follow up tool?
to go through and connect with your leads and everyone that you're working with and
If you can really drive a lot of sales a lot of engagement well
If you haven't already signed up for an account with one of these messenger bot platforms
You can't right now
So everyone's basically on shutdown they've totally blocked you sign up for new accounts if you already have an existing account
Like I've already got an existing most of that we with having 16 counts then you're totally fine
You can go through and you use it as normal, but what they're doing is they just want to protect themselves from?
Any more data or anything like this, but what I believe is going to happen is that?
Facebook here in about 2 3 4 weeks pretty soon
They're going to go update the terms of sort
privacy policies everything they're doing and then it's gonna open back up for any of these like little chat bot
Software's that you'll be able to resize up for these if you have it or not reset up a sign up if you haven't already
So I would say there's nothing really to worry about too much there
I think with just a little bit of time obviously everything's blowing out the news and all that stuff
But after a little bit of time you should be fine
You should be able to sign up and use it just as normal right now
the bigger thing that probably most people are freaking out about that's they thinking it like Oh Facebook Ads gonna completely die and
Would probably won't work as well as it used to
Is basically Facebook said they're not gonna buy anymore third-party data
From I've got my notes right here's how well you guys know were they from Experian?
From I think it's accion ACX io n or other data aggregators came
So what that means because like a lot of you guys probably think like well
What does that even mean for me because?
You know how you can go in and you can set your targeting and say hey, I only want to target
homeowners, I only want to target people with this income level or
Recent mortgage borrowers or renters or any of that type of stuff?
Well, you're not gonna be able to do that you're not gonna be able to go through do as many interest targeting when you're setting
up your Facebook as campaigns, and I know a lot of people are looking at that, and they're freaking out because they're like I'm
Facebook is not gonna work anymore. I'm not gonna be able to run
Ads I'm not gonna be able to have success and all this other stuff, but truth is guys
If you're really diving in if you're really following the things that I'm teaching you here on this channel
It really does not matter doesn't affect you. I honestly for my personal business
I have not used interest targeting for over a year
Okay, now what you want to do?
Is this is going to be a lot more powerful when it comes to?
Retargeting, okay, so we've talked about the Facebook retargeting pixel right and I'm actually I'm gonna shoot a video
I think I'm gonna launch it probably tomorrow. I know maybe I'll wait till Monday, but
About how to go through and use the retargeting pixel on your website on your landing pages on your blog on all these different places
So you can build these custom audiences and know exactly who to be marketing to because they've already missed your website
They've already visited your blog already comes you and you can get a lot lower cost per lead and then with along with the retargeting
Well one last thing on the retargeting what you can. Also do is take any existing contact database, and he leads or anything like that
Upload it into Facebook and also make another custom audience to go through market soup, so you've got your website visitors
You got people who have engaged with your Facebook page
you've got people that are on your contact list already and then
One of the most powerful things that most people don't use especially when they're just starting out is what's called
Look-alike audiences, okay, so what you can do is then go say hey
Here's the thousand people or two thousand however many people have visit my website or my blog or landing page any of that okay?
I want you to create an audience okay another audience where I can expand to more people
That has a 1% of variation of these specific people right here now obviously the more data
You give to the facebook the better
That's easier for them to go through and work with and find the similarities between those
Thousand people those two thousand people or however many people you give them, and then they create this look-alike audience
and you're able to go through and target them and
Honestly, I've seen a lot better results by going through then using look like audiences off of existing data as opposed to any of this
interest targeting so although people are totally freaking out everyone the news is like talking about it and even in the marketing world and
Especially in real estate, okay, which I'm like big-time in that niche is
You know everyone's talking about how it's cuz it's gonna go south and Facebook guys. We're not gonna work
If you really know what you're doing. I think they're actually gonna work a lot better
Okay, so if the leveraging that look like audiences leveraging
Retargeting and as I mentioned before if you guys have questions on those different things
I'm gonna shoot a video probably tomorrow on how to go through and do the retargeting pixel and all those details over there, okay?
Okay, okay, so let's see. We've got a question over here
Someone saying it look like audiences will only work for people who have leads what about startups great question, so yes
They will work for people that have leads
but you can also create look like audiences often of different things so when I first started out I
created look like audiences based off of just purely website traffic okay, and then once I went through and
Initially had that website traffic
I kraid look-alike audiences based off my leads and then after I did the leads
I was selling like a forty fifty dollar product
I created a look like audience off of my forty to fifty dollar products and then after that I had like a
Thousand now fifteen hundred dollar products, and I'm a crazy look like audiences off of those so is
Every step in the whole funnel
You can go through and create look like audiences and obviously people that are gonna be willing to pay you money
That's a lot more valuable look-alike audience as opposed to somebody just visiting your website
But you have to start somewhere you have to start with whether people have watched twenty five percent of your
facebook video people that have visited your website people who have liked your Facebook page or
liked or commented on a post on your Facebook page
And then just kind of moving up the ladder to the point where you know you can get people that are our actual buyers that
Put money down and crate look like audiences based off that
Okay, what about income data being removed? Honestly you guys the so Brian's asking this
The Facebook pixel is becoming so powerful nowadays the Facebook based off your past conversions likes
Let's say your going for leads or your going for sales or whatever you're doing
They're gonna automatically find people who are more likely to convert at that point
So I've never like I've never used the income levels. I've never used those brackets, and this it's never affected me so
Sometimes like I'll go through and I will go and I'll set up a conversion campaign, and I will do absolutely
Zero target, I won't do any look like audience targeting no interest targeting no ages
No, nothing just say
Hey, go, and find people based off of this pixel that I've already warmed up
So I've already got a lot of conversions on it and based off that just run the campaign and I've seen amazing
Results from those types of campaigns and your audience size won't be like hundreds of millions of people right?
But Facebook knows based off your past conversions
They'll go find people that look a most like even you're not even using it look like audience your past converters
Okay
Okay, maybe I'm wrong, but I feel the removal and third party targeting data will hurt the real estate niche hard
I don't think so Brian
I really don't think so we already we're using pretty minimal targeting with what we're doing and seem pretty solid
Results and it honestly
It's more through the sifted sorting on the back end with the leads that are coming in and then what you want to do is
Take that data input it into the Facebook our custom audience
And then just create look like audiences based off that
So that's where you're going to see the best data and best of everything that you're doing there, so
Cool guys, okay? Well that's pretty much all I have for you all today
So just kind of want to hit some of these different topics or a lot of people have been having questions
Wondering like how this affects me what's really gonna do and so
If you guys use a messenger box you're gonna have to wait probably a couple weeks. I don't know exact timeline. That's just my guess
Is a couple weeks they'll update their Terms of Service privacy policy
You'll be able to go through sign up for an account for it and then also
obviously they're not going to buying third-party data here, and so you're gonna have to go through and use some these different techniques of
Retargeting look like audiences and going and using some different methods as you're going through and building your business all right so anyway guys
Thanks so much for watching today, and with that said I will see you all probably tomorrow. Maybe next week
Anyway, okay, Brian no problem, man. Hopefully that was helpful if you have more questions Brian go ahead just comment down below
I'm more than happy to go through
Engage more discussion with you, but anyway guys. Hope you have an amazing weekend, and we'll talk to y'all later