Hey Podcaster I'm Tim Wohlberg your Podcast Performance
Coach with another actionable tip.
So you can grow your authority and convert with ease.
Today’s tip is… choose the right Growth strategy for your Podcast
What is your podcast growth strategy?
Do you have one?
Do you know what one even looks like?
The other day in a podcast group I saw someone post that they got 100 downloads on their
first day of releasing their show.
Immediately there were like 50 comments.
Congratulations.
How did you do it?
Tell us your secret.
That sounds amazing?
What did you do?
I’ll tell how the creator of that post responded to that question of HOW they did it in just
a sec but looking at the responses was kinda sad.
All those responses reeked of desperation.
People looking for any new trick or tool they can use to fast track their growth.
Here's the problem with that.
You need to understand that someone else’s strategy is NOT necessarily YOUR strategy.
You need to have your own strategy for your own show and stick with it.
Podcasting alone isn’t a quick hit, get rich strategy.
So when you see something working or someone else, don’t be in a rush to abandon your
plan and try theirs.
They have a different show.
They have a different audience?
They might be starting from a different place than you.
They have different metrics?
Now I’m not saying you can’t learn from what others are doing but when I see people
so obsessed with their numbers, and all they care about is how do I get more listens, how
do I get more downloads, that's a sign of someone who has no strategy for their show.
And, it might mean they don't understand what a download means as it relates to their goals.
Now for some, podcasting IS a numbers game.
If you have a podcast where your content is the product, then yes, growth is everything.
Because you need and want a good size audience to sell to potential sponsors.
You typically need thousands of downloads per episode for that kind of monetization.
If you’re podcasting for your business and using your podcast as a marketing tool, then
you need a different strategy.
You likely have a different goal.
You might be looking to grow your authority in a particular niche.
You might be a coach or a service provider.
You might have products, or courses for sale.
This means you’re looking to convert listeners into customers.
So knowing your why and what your goal is for your show is really important.
It will and SHOULD determine your strategy.
I was working with a coach recently and they wanted to double their coaching business using
their podcast.
One of their metrics was 100,000 listener downloads.
And I said , hey you know, I love that.
Let’s think big but let’s be realistic here too.
If you want to double your clients and you have 10 right now.
All you need is 10 more clients and you’ve reached your goal.
She wouldn’t be able to serve 100,000 clients even if she got them.
This is a classic mistake of quantity over quality.
Because if all you're thinking about is I need to grow my audience and you grow the
wrong audience, they’ll never convert.
They aren’t potential customers.
And what makes you special, what makes you an authority, all the experience and knowledge
you have to offer won’t matter to them.
So those masses you’re desperately chasing are empty leads.
Chasing downloads is a vanity metric that makes you feel good, and don’t get me wrong.
It makes you feel really good.
It can keep you motivated.
Knowing the metrics and understanding what they mean to your business is what’s going
to move the needle in the right direction.
This is gonna ring true for anyone who's done digital marketing.
You know, how many followers you have is not as important as how engaged they are.
How many people on your newsletter list is not as important as how many of them, open
your newsletter and respond.
Because for some podcasters, you can only serve so many people at once.
Don’t be so obsessed with your downloads.
Think Quality over quantity.
Don't play the copy and paste game or copycat game.
Don’t worry about what other people are doing.
Create a strategy with SMART goals around KPIs that work for you, your podcast and your
business.
That might mean leads generated, calls booked or sales.
Stay with that strategy for at least 3-6 months.
Look at what’s working and do more of that.
And doing a little tweaking along the way is fine too.
Oh and as for that podcaster who managed 100 downloads on their first day.
You know what their response was?
I don’t know.
I’m a total newbie.
Try applying that strategy to your podcast and see if it works.
So if you don’t have a strategy for your podcast at the moment, start with this:
Ask yourself these 3 questions.
What does a successful podcast look like to you?
What is a successful podcast doing for your business?
And what specific metric can I attach to it so I can measure success?
I hope that's just the tip you need.
How is that strategy for your podcast looking?
If you need help getting clear on what a strategy looks like for your podcast or even just need
me to ask you those 3 questions and challenge you a little on them.
Take me up on my free-15-minute coaching call.
Or if you’re just planning a show and want to start with a solid foundation.
This is the work you need to do so you’re not always look around to see what others
are doing out of sheer desperation.
Book your FREE-15-MINUTE coaching call right now at PodcastPerformanceCoach.com
I'm Tim Wohlberg See Ya!