There's a lot of people talking about starting your own social media marketing
agency is a great way to make money. But in this video I'm going to show you how you
can get clients for your social media agency and how you can grow your
business that way. So, the first step in getting clients for your social media
agency is first identifying who your clients are and where they hang out.
Whether you're looking to post for people organically on Facebook or post
for people on Facebook ads or manage people's Snapchats. Whatever it is, start
with an idea in mind of who you want your clients to be. Do you want them
paying you $5,000 a month? Do you want them paying you $500 a month?
Do you want them paying you $50,000 a month? Now, most of you watching this
video right now would not be comfortable getting clients at $50,000 a month. Most
of you wouldn't even know what to do with $50,000 a month. Most of you would
change your habits and be a different person if you got $50,000 a month. But my
point is you need to know what you want and you need to know what clients you
need to go after to make that happen. So for instance, some good places to
start are... I like to think of things in terms of conferences. Now, if you want to
be doing social media for YouTubers. Let's say I'm looking for a
person right now to manage my Facebook, Twitter, Instagram, LinkedIn accounts and
YouTube. Like posting. Just to post the free content up. I'm looking for somebody
to do that. Let's say you wanted to work with YouTubers, where might you go? Go to
VidCon. If there's a conference about it, that's a great place to be. If you want
to work with big sales-based organizations, let's say you come from a
sales-base of organization, go to DreamCon. DreamCon is the convention for
people that companies that use Salesforce. Salesforce is a big CRM that
sales companies use. Another example is funnel hacking. If you like doing funnels
and marketing and all that sort of stuff, you could go... You could have gone where
me and Nate just were which is called funnel hacking live. And it was 5,000
people at a con for learning to how to sell more things
online. Identify where the people you're hanging out at our. For instance, I met
one company who's running a social media agency at funnel hacking live, they paid
$3,000 for a booth in the networking area. They just got a little,
you know, booth about this big and they were you know telling in people
information about their company. And they paid $3,000 and they had 38 people
express interest in their $5,000 package. If they get one person, that's a good
return on investment. If they get 2 people, they've tripled the investment
that they put into things. If they close 2 of those 38 people that they met at
the conference. Now, if they get more than $5,000 from those customers, they could
make even more money. But the point being, know where your people are. Know exactly
where they hang out. Don't just say they hang out on Google.
Don't just say they hang out on Facebook. Know what they're looking for, know what
they're interested and know where they're hanging. Know everything
about them. Know what magazines they read. The best place I suggest is... I
think conventions are great places, they're conferences. But niche
conferences, niche conventions are a great place for to find clients. The
second thing you need to do is outreach, okay? Now, reaching out to people is an
activity that is so important. Obviously, it's going to be the foundation of anything
you do in any business, if you're selling anything. For me, I'm constantly out
reaching to people by creating ad campaigns. I'm an affiliate marketer. By
the way, if you want to learn more about what I do now, I used to run an ad agency.
I'm an affiliate marketer now you can find I'll have my assistants post a link
somewhere up here to get my free course on affiliate marketing or you could just
subscribe to my channel. But if you want to outreach to people, you have to... You
know, you have to message them where they are. You can go on Upwork.com and you can
send out proposals. What I did when I started my ad agency is I put out, sent
out 20 proposals every day. I sent out a proposal to a company that was
interested in in ad management. Didn't matter if I was sick, it didn't matter if
my girlfriend wanted to hang out, it didn't matter if my dog needed to go for
a walk. And I would... You know, how to meet up with a buddy for his birthday party.
Didn't matter. I sent out 20 a day and I did it in the morning because that's how
you get more clients. I did outreach. But again, it depends on who you want to work
with. Let's say one will work with celebrities. To reach celebrities, to
manage their social media would not be up work. Celebrities aren't on Upwork.
Is it on email? Celebrities don't check their email that often. And I would... You
know, that they get a million emails. Would it be Facebook? No, they have a
million fans hitting them up on Facebook. The best place to message a celebrity or
an influencer would be on like Instagram or something. Send them a direct message.
Like some of their photos first or heart some of their things. Comment on some of
their photos and then you know send them a message one day and be like you know,
that would be a much more effective place to get in touch with a, let's say
an influencer for instance. But let's say wanted to work with... Let's say
you wanted to do social media management for affiliate marketers or for digital
marketers. Probably the best place to hit up most of most of us would be on Skype.
You know, we're all using Skype. You just Google my name on Skype and you'll find
me immediately. You know, a lot of marketers are using Skype and they're
using it for, you know... They're using it for business. Again, celebrities are using
Instagram for business. It's a good place to communicate business opportunity to
them. They're not using email as much to communicate business opportunities. Even
if you got a hold of a celebrity text their phone number. They're not doing
businesses all the time on maybe text. You know, or maybe that might jar
them too much. The point being, you do outreach to people where it matters.
Where they're doing business. I'm doing business on Skype. A lot of influencers
are doing business on Instagram. Hey, saw you at Soho House in West Hollywood
in WeHo. Let's meet. You know? You still there? Let's meet up. Whatever. Stuff like
that. The next step is you want to measure everything. If you are not
measuring, how many people, you reach out to how many
potential clients you are reaching out to each day. Your dumb, okay? You have to
measure. If you were running a serious business, you need to measure how many
people you are reaching out to each day because to grow a business with multiple
employees and whatever, you need to be seen. How many people do you reach out to?
Maybe if it's not each day, if it's each week. Or if it's not each week. Let's say
you're working with larger clients that are more longer-term.
Maybe it's each month. But have some sort of measurement of how many people you
are reaching out to each day week or month. In my case, I said I was sending
out 20 proposals per day. I was always reaching out to 20 people per day. When I
was running ad campaigns, I made sure I posted up five ad campaigns a week. You
know, when I started growing my affiliate program for my products, I made sure I
was reaching out to 25 people a day. Numbers don't change that much but I
make sure I do stuff consistently until I'm hitting the numbers in my business
to where I want to be at. Keep a spreadsheet, keep a Google Doc, keep it on
your phone, keep it on your computer. It's the same. You'll get that consistency and
you do in the morning. And you will eventually get clients. One caveat to all
of this here is I'm not going to teach you how to do sales right now. Sales is you
know, or communication or however you communicate with people to close a deal.
I don't have enough time to teach you sales and negotiation and all that jazz.
You know, a lot of that has to do with confidence, with knowing that you have
something of value to offer people, with all these different things. And that's a
whole other topic. If you want me to talk more about that topic, write it in the
comments and maybe I'll... Maybe I'll do a video on how to do sales or negotiation
sometimes. I don't like sales and negotiation. That's why I do marketing.
You know, I'm behind the curtain. I never actually have to interact with people.
That being said, I've... Running my own business, I have to do sales sometimes.
And I would say a lot of it has to do with confidence, frankly. That you're
offering value to the world. Last, O stands for outsource. To get clients,
what's going to happen? And what happened to me in my
ad agency is the more clients I got... Because I did these things. Identified who my
clients were. Identified where they hung out. I hung around them. I did outreach
them. 20 a day, 20 a day, 20 a day. I measured everything. I measure how
effective my my messages were, my price points. Were everything that I did I
measured how effective it was and I optimized it over time. What happens is
you get better at this, great things happen. You'll start getting more clients.
And you'll start getting more business. And you'll start getting more business
than you can handle. Great deal, right? Let's say you're like
most people where you have a number that you want to be in life. Let's say that
number is $10,000 a month. There will be some days where you'll get months above
that. You'll be being paid $15,000 a month and you'll think, "Wow, it's great. I
have all these clients." They're paying you monthly. I'm going to give extra month.
You know, I'm going to get better gifts for everybody for Christmas. I'm going to treat
my family to vacation. I'm going to buy a car that's $100 more a month than I
thought I should spend. What will happen is you'll stop doing as much outreach.
What's the first thing that goes? You say I'm making $15,000 a month? Why do I need
to identify who my people are? Why do I need to do outreach anymore? I already
have all the money, all the business that I want. I got stuck in this trap too,
right? So, you stopped doing those things, you stopped measuring. And slowly but
surely, clients start to leave. You know, ebbs and flows in the economy. Things
happen, companies go out of business and you're stuck having to go start from
scratch again. That sucks. What you want to do is while, you when
you're doing that 15,000 a month, start taking that extra money you're making
and outsource some of the labor. Or hire people. You can hire people. There's so
many people out there that want jobs. And what's great is America is the job
creator for the entire rest of the world. We create jobs not only in America
but in entire rest of the world. It's one of our gifts to the world. It's part of
our destiny. So, we create more jobs. You can outsource it or hire it...
Hire it out to people. You can keep growing your business. Because if you get
away from getting clients, your business will start failing and stop making as
much money. So reinvest in your business. Take that extra $5,000 a month
you're making and just put it back in your business. Then get up to $20,000
a month. Put that $10,000 a month back in your
business. And before you know it, you'll be doing $50,000 a month or
more. I'm doing pretty big numbers in my business now and I can't even invest all
of it back into my business even if I wanted to at this point because I just don't
have the time to find the places to put it. So, that's how you get clients that is
speaking from experience. I started my own ad agency when I was 24 years old. I
worked for an ad agency but within a few months of starting my own agency, ad
agency, I got up to $50,000 a month. And for the next year or 2,
I guess, I add and flowed between 25 to 50 thousand dollars a
month. About 2 years, I was in between these 2 points. I just went up and down
up and down. In this cycle, right? I'd get more clients than I knew what to do with.
And then I'd... Then I'd stop doing outreach and I'd lose them. I was able to
break that pattern. I broke that pattern by getting into a business called
affiliate marketing. Just because I like marketing. It's not for everyone. But
I'm actually an introvert by nature. And sometimes. But the point being, I hope
this was helpful for you. So please leave a comment in. And let me know what you
enjoyed the most. What? Was it identification or outreach or
measurement or outsourcing that mattered the most to you? I really like to know
because I mean, this is actually a really personal subject for me. This was my
story. This is how I got started in the social media agency. And also like this
video if you got value. And if you want to learn more about what I do and see
more videos of mine. And hear about all these exciting ways to make money
online, subscribe and hit that notification bell Do it right now. Look forward to seeing
you in the future.