Hi, I'm here today
to introduce a really exciting new camera from Sony
designed specifically for content creators.
We've been listening to vloggers
who've been using hybrid photo-video products
and we've been hearing a lot of the same frustrations.
Maybe some of these ring true for you.
The recording button is in an inconvenient place.
You're not 100% sure if you're recording or not.
You lose focus on your face when you're vlogging.
Your camera isn't focussing on the product that is showing
Now, there are tricks to get around these problems.
but we don't believe that you should have to.
The aim of this new product is simple,
make the production of high-quality video easier
so you can focus on your craft.
So, this is why I am very proud to introduce ZV-1.
Our first camera built specifically for content creators.
Let's take an in-depth look.
Hey, everyone, how's it going?
Today, I'm going to introduce you to the vlog camera ZV-1 from Sony.
The ZV-1 is a vlog camera for all content creators.
It's designed to create high quality content
with simplicity in mind.
It's perfect for those who want to upgrade
from their smartphones and into a camera
with more of a professional-level quality.
People might hear the word "camera"
and think it will have a lot of complicated settings
and menus that are hard to understand,
but with the ZV-1 you actually don't get that.
It comes out of the box with settings already made for you
to just go out and create content whenever you want.
So, now I'm going to explain the actual camera body
as it was built specifically for vlogging.
The movie button is the biggest on the entire body
making it very easy to find and press
whenever you need to start or stop a recording.
This front grip, making it easy to hold
while you're taking selfies or vlog videos.
One of the best parts of the camera,
is actually the vari-angle LCD screen.
It makes it super easy to tell what you're recording
and keep track of it while you are.
There's also this recording lamp on the front
that lets you know if you're actually recording or not.
It's always a bummer when you think you've got a good shot
and you get to the end just to find out
that you haven't recorded anything.
Next I'm going to tell you about the image quality of the ZV-1
and how it makes taking high-quality videos simple.
The image quality is optimised for vlogs.
When people hear "high-quality videos"
they tend to think of a blurred out background
and a very in-focus or crisp foreground or subject.
Despite its size,
the ZV-1 is equipped with a 1.0-type image sensor
and an f/1.8 lens which makes it really easy
to keep the subject in focus and make it stand out.
To get the blurred background effect, you simply press the bokeh switch here
if you'd like to get the background and the foreground
back into the same level of clarity just press the switch again,
and it turns off.
Another thing with video is that you always want
to keep the subject or yourself clearly in focus, right?
The ZV-1 uses face detection and autofocus
to follow the subject and snap to different focal points
really quickly.
If you look at the comparison shots, it's pretty obvious, right?
Even compared to a contrast AF camera, its really fast.
The ZV-1 is an incredibly smart camera
that uses AI to detect your face and eyes
to make sure the subject always stays in focus.
All you have to do is look into the camera.
After that, the camera will automatically detect your face
and your eyes and bring you into focus.
This is indicated by a small square around your face or eyes.
When it comes to shooting indoors,
the grip's ability to change into a tripod really shines.
You've probably seen those product review videos
where people take the product and put it in front of their hands?
There's a product showcase setting
that can be activated by pressing the delete button
so you can easily film review and tutorial videos
without diving deep into the settings.
Here you can see the difference it makes
with the product showcase settings on.
See how the camera quickly autofocuses onto the product being reviewed.
If you're worried about how your face and skin look on video,
don't be.
The ZV-1 was developed based on research
of various skin tones and ethnicities and will adjust itself
to make any skin tone look natural and healthy.
In addition, the ZV-1 has a soft skin effect,
which makes the skin appear smoother.
The difference is fairly easy to spot.
Looks good, right?
The feature is set to mid by default,
but can be adjusted from off, low, mid and to high.
Capturing sound quality is just as important
as image quality, right?
The ZV-1 has three special purpose built-in mics.
These mics are directional, capturing sound better from the front
meaning that your voice will always come through clear.
If you're filming outside
all you have to do is attach this wind screen
and instantly, the sound of the wind is reduced.
This screen comes with the ZV-1.
Check out the comparison video I made.
I'll show you how it sounds with and without the wind screen.
This is the quality without the wind screen.
This is how it sounds with the wind screen attached.
This is the quality without the wind screen.
This is how it sounds with the wind screen attached.
Can you hear the difference?
If you want to improve sound quality even more
try using an external mic.
For example, Sony's XYST1M or GZ1M can be attached
using a multi-interface shoe
so you don't have to worry about charging the mic
or any external cables.
Of course, the ZV-1 has a mic jack too
so you can use any other mics that you might already have.
This next one is a must-have for making vlogs.
It's a wireless shooting grip that can be converted into a tripod.
There's also a smaller wired version.
You can adjust the angle of the grip to your liking
and can even use it to shoot vertical videos
for smartphones without rotating the footage later.
It has buttons for recording and zoom and allows you to assign functions
from the camera straight to the grip.
With this grip you can get a wider angle shot
and it's a lot easier to keep filming over long periods.
Now I'll explain some of the outdoor shooting features.
When shooting outdoors,
camera shake is something I almost always have to deal with.
But camera shake is pretty unavoidable if you're filming while walking around
and it can make a video hard to watch.
Luckily, the ZV-1 has powerful image stabilisation.
If you compare videos taken with the image stabilisation off
to those when it's in active mode,
you can see that the camera shake is dramatically reduced while walking.
Like I mentioned earlier,
the ZV-1 will always keep your face looking bright.
As you can tell by this comparison video,
the ZV-1 keeps the face bright
even when walking through areas with different amounts of light.
Finally, I want to show you
how the ZV-1 can enable you to get creative
with the type of footage you take.
There's a ton of modes ranging from slow motion
to picture effects that make people and buildings appear small.
And of course, you can take high quality pictures
for social media or thumbnails.
Overall, the ZV-1 is an impressive device.
Its different functions and features make it the perfect camera
for creating vlogs.
Just leave the hard stuff to the camera and focus on creating.
So, there you go.
We hope you're excited by the new ZV-1
and the unique video and audio features it brings.
We believe it will improve your content creation
no matter what situation you're in
and it's available in Europe from June this year.
Thanks for watching, and do stay safe.