- Yeah lets Facetime him right now.
What up my guy?
What are you doing?
This guy can dance his fucking ass off,
I'll tell you all about it when I see you.
You've got your perspective.
(hip hop music)
(backwards music)
What's up blog?
...flight from New York, to L.A.
here for digital up fronts,
for PureWow One37 pm, we're going to some events now.
Promoting all our things for 2019, so that advertisers
and brands can get excited and spend with us.
And then we'll take some potential and current clients
out to dinner, big summit, keynote, so
should be a good day.
One37pm, I'm Gary Vaynerchuk, I've been
an entrepreneur my whole life.
Over the last three to five years,
what has probably become apparent to a lot of people
in this room is that entrepreneurship has been put
on a cultural pedestal and navigating through the media
and advertising landscape as I have, it became very
obvious to me that the way I live my life and many
others which is entrepreneurship being the thing that
I most identify with being the filter that I take
sports or fashion or any parts of culture through,
became a white space that a lot of people weren't
really addressing.
One37pm's mission in 2019 is to continue establishing
what it's been able to do.
We're looking to build massive pillars that we think
are ownable for the brands associated with those executions,
whether it's the 30 most entrepreneurial athletes,
whether it is Superbowl, whether it is a series
we're calling Face to Face time.
Thanks for your attention,
I hope the day's going well, I'm sure it's long,
I hope to see some of you soon, thank you.
(applause)
Oh wait, Ryan you're taking pictures of talent?
Talent, and one weird executive.
Yeah let's Facetime him right now.
See if we can get him.
(laughing)
You love him?
He's amazing.
- He's pretty dope.
My dude! What up my guy?
What are you doing?
Where are you?
- I'm in Atlanta.
- That's what's up, you in the studio?
Say what's up to my guy.
- [Gunna] What's up bro?
- I'm a big fan.
- This guy can dance his fuckin' ass off,
I'll tell you all about it when I see you.
You been good?
- [Gunna] Where you at?
- I'm in L.A., I just did an upfront with my guy here
and he opened for our media company, that One37pm,
that new site where I'm just gonna write a
ton of shit about you.
I'll tell you all about it when I see you next, man.
I've been watching man, I'm real happy for you man,
I'm so fuckin' proud for you.
I'm gonna be in Atlanta a bunch, I'm gonna be in Atlanta
for Superbowl and I'm gonna be in New York and L.A.
a whole bunch the next couple months.
- [Gunna] I'll be in New York like next week, so.
- Hit me, hit me, hit me.
Sending you love, good to see you. (kiss)
- [Gunna] Love.
(hip hop music)
- Fuckin' mugs, coffee mugs, Hammonds, coffee mugs.
They're at every fucking garage sale for
20 fucking five cents, and they're all worth four to $30,
it's fucking ridiculous.
Stuffed animals and coffee mugs are more likely to
get to 99% to the place they want to get to then
their bullshit brand, street wear brand and fuckin'
startup pack, that's the fuckin' truth.
For 99% of you watching now, the 2500 of you that
are live right now, for 99% of you that are trying to
get to 100,000 a year, it's a quicker path,
an easier path, the more likely path that you go to
garage sales, yard sales, flea markets, and Goodwills
and buy fuckin' ceramic coffee mugs and fuckin'
stuffed animals and flip your way to 100,000,
than building the next Supreme or Instagram.
That's fuckin' facts.
(hip hop music)
Make it much louder.
(rap music)
(hip hop music)
How ya doing? Good?
How's it going so far?
How you doing?
- This conference is poppin'.
- Yeah?
- Like 10x last year, I'm so happy dude.
- This is the greatest era of fake entrepreneurship.
- Absolutely.
(laughs)
- Well, look you've built such a great brand around
helping people build that up too, so.
- Well it's funny, even if you look at where I'm getting
excited about content, I'm like pushing more to go
like garage sale-ing and make $1000.
- The Garbage Talk, that's a cool idea.
- Trash Talk.
- Yeah Trash Talk.
- Yeah I'm like literally, there's so many reasons
why it's happening.
First of all, I just seriously thing that going garage
sale-ing might be my favorite thing on earth.
- You remember you and AJ telling me about doing it?
- Yeah, by the way, this is crazy I just remembered.
We almost did it on revision three.
- Yeah that's right.
- I think me and AJ almost did, this is real,
we almost did Trash Talk, literally what I did
like two weeks ago, on revision three, nine years ago.
I wish you knew how fuckin' young you were,
you haven't even fuckin' started.
How old are you?
I would rip my arm off and give up
everything I have to be 19.
That's how much advantage time is.
It's the asset.
And so to be this far along and think this entrepreneurial,
and have this internet, and this maturity.
- The right mindset.
- If I was a 15 year old right now, I'd be,
first of all I would have never graduated high school,
second of all I would be a fuckin' quadrillionaire and
be the happiest fucker of all time.
I would garage sale all day long.
(laughs)
I'd be making like 97 million a year buying stuff
at flea markets and flipping it.
(hip hop music)
Cause I want everyone in this room to get value out
of this talk and I'm not sure if there's anything
else I can say better than what I'm about to say,
and I really need you to understand it.
The bigger the image that everybody here like myself
that's over 40 has, is we've lived through
an economic meltdown.
We lived through it, thus, we anticipate it in a
different way that if you're under 32 you can't.
Because if you've only lived life professionally in
an environment where the economy's been flourishing,
you don't realize what happened, which is literally
tomorrow morning you can wake up and we can have
some sort of event that completely starts the collapse
of the economy and all of a sudden the DMs from a
detox tea or from Pepsi or Coach stop.
Let me tell you what stops when the economy collapses.
People don't wanna just buy a $22 t-shirt that
has a funny saying on it.
Big brands don't want to pour money, because they don't
have it, into the market.
Context in understanding what's happening right now
in the global economy, this is all growing,
but it's growing during a time of frothy,
massive economic growth.
So if you're sitting here and you strategy is I'm
gonna get off of my job and I'm gonna get into this,
or I'm now making 80k a year doing this, but I'm
about to go to a half a million, you have to
contextualize the moment we're in.
I tell entrepreneurs all the time and I don't want to
razz, but I want everybody to wrap their head around it.
If you're not crushing it right now as an entrepreneur,
you suck.
(rock music)
Everybody here, if you're lucky enough to have a very
elderly family member and/or if you just want to give
back and go to a retirement home, go spend time,
I think the reason I have wisdom, is from a very young
age but who knows why, as a kid I'd go to the playground,
and my friends would have their grandparents visit,
and this is just down to like DNA, like unexplainable shit,
I would like run off and like sit with 80 year olds and
ask random ass shit.
I've always been so gravitating towards that.
What it taught me is the only thing I don't want
to have is regret.
Regret is poison, it's poison.
So like I'd rather lose and have all of you laugh
at me, then sit at 91 on a bench and be like,
Fuck, I really wish I had that person follow me around
with a camera or whatever it may be.
So like just don't have regret.
Cool, awesome, take care everyone.
Thanks everyone.
(hip hop music)
My dude.
- Awww fella!
- I think where you are in your career right now,
you do a song with a cross-over Main Street, Wal-mart
big brand person, when I say brand a human?
I think it would change the course of your career.
What Kendrick did, and he was further along at that
point when he did it, but when I saw Kendrick put out
a song with Taylor Swift like four years ago,
I was like game over.
- Game over.
It's smart.
Now to me the question becomes you know, is there
something actually authentic.
You know what I would do if I were you?
Straight up, I would start listening to the radio,
while you're driving around, just if you hear something,
you be like Yo who's that?
And be like who the fuck is- whatever.
You see where I'm going?
Then that way it's authentic, then you're like
yo I fucked with this song.
- Yeah.
- You know what I mean?
- Like just picking somebody out of thin air.
- Exactly or just take the top 100 on Spotify and
just fuckin' listen to it when you're livin', and be like
oh that sounds- and it's like some rock band,
or some pop girl, and then it can be authentic to you.
Because they need you too.
(hip hop)