- Should every video have a script?
A lot of creators opt out of writing a video script
because they think it'll come across
as too rehearsed or obvious
that they're reading from a teleprompter.
But today I wanna show you
that not only are scripts vitally important,
but they can help you feel more natural and authentic
in the filming process.
But before we jump in,
if you wanna drive even more impact and profit
through video for your business,
check out the link below to join my next
21 Days to Infinite Video Impact challenge.
(gentle music)
And by the way, I put out videos like this on my channel
every single week to help you
in your video marketing strategy
so that you can connect with your audience
and scale your audience and ROI.
It is so important to at least
have a script structure or an outline in place
so that you can get your message across clearly,
ensure that you're noting your lead magnets
or calls to action in the right places,
and that you're explaining each point thoroughly.
This also reduces the possibility
of forgetting an important point or getting camera shyness.
So if you're worried about appearing as though
you're reading a script,
make a bullet point outline of your script
so that you can at least
have a rough idea of the video structure
while also maybe riffing on particular points.
When we work with clients,
we can do this in a few different ways.
Number one, sure, we can write out the entire script,
have it on a teleprompter,
and have them read it out word-for-word.
This is helpful for them,
especially if they're worried about tripping up
or not saying the right thing
or forgetting an important point.
Another thing we can do is outline,
just have bullet points of things they want to speak to.
And we put it like on a white board behind the camera,
so that maybe between sentences or sections of the video,
they can stop, look at the whiteboard,
and then continue from there.
Lastly, the other thing that we do
is we'll have a question-based outline
and have someone behind the camera
that's like an interviewer or a close friend.
You can do this with, you know,
your spouse or a friend or your kids,
that they can ask you the questions
to pull that message out of you,
and then it can be really conversational
and like just a fun conversation
between you and the person on the other side of the camera.
That's another really important part,
when you're talking to the camera,
for you to sound natural and like it's just easy,
is to remember that you're not just talking
to this inanimate object,
it's not just a piece of metal and plastic
with that red intimidating flashing leg.
This is a person that you're talking to.
Every time I turn on the camera and I'm sharing my message,
even this video, I think about, who needs to hear this?
Who do I want to talk to through this video?
Is it one of my best students?
Is it a mentor that I want to share this information with
and hopefully impress them with this information?
Is it my best friend that I want to be silly and goofy
and fun with and caring and compassionate with?
That's what I want you to think about
every time you turn on the camera is,
what value am I giving here?
What's the information that I need to convey?
But then also what's the emotion and the message
that I wanna convey and what kind of
heartfelt or real personality am I gonna show that with?
Even if you're reading a script,
when you're talking about something
that you're passionate about,
something that lights you up,
this might come really natural to you.
Like, if you're talking about something
that you're an expert in
or something that aligns nicely with your offers,
your lead magnets, that's gonna be something that, you know,
you could talk about this in your sleep,
talk about this all day, every day.
So let that come through you as your expertise,
not that you're, you know,
a robot talking to a piece of metal and plastic.
Before I started my business, I used to work in radio,
and we used to do these voiceovers
for the radio commercials.
So when I would go into the voiceover booth,
they'd give me a script
and I would have to read the commercial for, I mean,
it could have been anything, a carwash.
And I'd read the script,
and one of the first times that I ever did voiceover work,
the producer on the other side of the booth said,
"I want you to over-perform."
If your audience needs to hear you at a 10,
you need to be performing at a 12.
So it's almost like,
you know how they say the camera adds 10 pounds?
It also reduces the level of enthusiasm on camera.
So it might feel like you're over-performing,
but it really comes across as enthusiastic and happy
if you're trying to get that message
across to your audience.
So that's also something to keep in mind,
that for you to come across
as natural and real to your audience,
it also requires you to tap into
what is the emotion that I'm trying to convey here,
and how can I perform that in a way
that really comes across on camera?
Sometimes that might mean over-performing.
I know that sounds a little bit of a contradiction
to say over-perform to seem natural,
but I really want you to tap into
what is the emotion I'm trying to convey,
and how can I really bring that out of me,
not just in my words, but in the feeling?
To do that, I also recommend you do something
to get into state before that camera turns on.
Whether that's listening to some music,
Beyonce is definitely on my playlist,
whether that means calling up a friend
and having a fun conversation before you film,
or maybe you're going outside
or something that fills you up, feeds your spirit,
and gets you pumped up before you hit record.
Believe it or not,
having at least an outline of a script
can make all the difference in terms of a powerful video,
and one that comes across as natural
and easy to connect with.
Let me know your thoughts in the comments below.
Are you writing scripts for your videos?
Are you doing an outline?
Are you having someone ask you questions?
If you're looking to learn to drive even more impact
and profit through your videos,
be sure to check out the link below
to join my 21 Days to Infinite Video Impact challenge.
Thanks so much for watching.
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