RICK: What do we have here?
BRUCE: I got a nice Marilyn Monroe military ID card
signed as Norma Jean DiMaggio.
[music playing]
RICK: That's amazing.
I don't think she signed her name
Norma Jean DiMaggio that often.
Well, she would have signed it that way for right at a year?
[laughs]
No, about nine months, I think, they were married for.
And it didn't go very well from my understanding.
She had a weird, bizarro life.
[laughs]
[lips smooching]
BRUCE: I came to the pawn shop today to sell my Norma
Jean DiMaggio military ID card.
The military ID card was issued when she went on her honeymoon
with Joe DiMaggio.
She ended up doing a tour for the USO.
I'm looking to sell ID card because I
want to get some money for my daughter's college education.
RICK: That is-- that's pretty damn cool.
Let me see.
BRUCE: It also has her fingerprints on the back
as well.
RICK: The reason she ended up taking a tour in Korea,
she wanted to go see good American, wholesome boys
defending their country, because these are the guys
who basically made her a star.
She said afterwards, it was, like,
one of the most important things she ever did.
All right, do you know anything about it?
BRUCE: She had two ID cards made.
One was laminated, and this is the one that was, I guess,
an office copy that they had.
RICK: It says void right across the front of it.
So I imagine he sort of had her fill two of them out and says,
oh, I messed the other one up.
So here, can you fill this one out?
[laughs]
Ah, that could be.
That could be.
As far as celebrity memorabilia goes,
Marilyn Monroe is the most sought after on the planet.
I've seen some of her stuff sell for a fortune,
but I've never seen anything signed Norma Jean DiMaggio.
So how much were you looking to get out of it?
I'd like to get $40,000 for it.
[sighs]
OK.
I mean, have you had anybody look at it?
BRUCE: No.
I just compared to the one that was-- that
sold on the internet, on the--
Are you a signature expert?
BRUCE: No.
[laughs]
BRUCE: Looks pretty close to me, though.
RICK: OK, yeah.
I'm just saying, pretty close in this kind
of business is the difference between big money and jail.
BRUCE: Boy.
So do you mind if I have someone look at it?
No, please.
RICK: OK.
Let me get him down here. Hang out.
Maybe buy something. BRUCE: OK.
Figure out how you're going spend the money.
BRUCE: Thank you.
[laughs]
[cash register chiming]
This is the magic piece right here.
STEVE GRAD: Cool, Marilyn Monroe.
Well, no, it's Norma Jean.
Well, OK.
RICK: DiMaggio.
[laughs]
Marilyn Monroe got married to Joe DiMaggio in 1954.
They went on their honeymoon.
They were in Japan.
Well, the US Army got wind of this.
They said, hey, would you mind coming over to entertain
the troops in Korea?
When she came out there and entertained,
they just went crazy.
Her trip over there was a really big deal.
RICK: So I mean, the bizarre thing about this
is it says Norma Jean DiMaggio, which
I don't know if Marilyn Monroe is
more collectible than DiMaggio.
And it says void.
And they actually wrote over her signature a little bit.
So whatever it's worth, I have no clue.
STEVE GRAD: I mean, the first thing I want to do
is see if it's live ink as I take this.
And I'm going to just place it on top here.
And immediately, I'm seeing ink.
We see the nice oxidation.
OK.
No question about that, the ink's live.
So that's a good thing.
RICK: All right.
I mean, is this her signature?
STEVE GRAD: This is the original.
So if we start to look at the two together,
we could see here, I mean, they're
literally almost identical, which is really positive.
RICK: OK.
What do you think?
Does the signatures look correct?
Absolutely, no question, this is the real deal.
RICK: OK. - Yes.
RICK: All right.
Cool.
So what's it worth?
STEVE GRAD: OK.
So with all this said, I mean, you've
got this great piece here, but it's a little different.
Some things that do hurt it-- you don't have the date.
You don't have the photo.
But this value here, I peg right at about $25,000.
RICK: OK.
Thanks a lot.
STEVE GRAD: All right, good to see you.
RICK: OK. If I buy it, I'll call you.
STEVE GRAD: Yeah.
STEVE GRAD (VOICEOVER): Seeing a piece
like this, pretty amazing.
It's so rare that something like this
would actually hit the market.
I think any kind of collector would want this.
Huh.
So I hope you're not still not stuck on that $40,000.
I heard what he said.
I'll take that in consideration.
I could go down to 30.
Dude, I could give you, like, 12 grand.
BRUCE: Yeah, I can't do that.
I know of one that went for $50,000-something.
The other one was completely different.
I can do 28.
I mean, I'll just cut to the chase.
I'll do 13,000.
That's all I want to do.
OK.
I'm sorry.
I can't do that.
RICK: OK.
Sorry we're not going to be able make a deal, man.
Thank you.
Thanks.
All right.
BRUCE (VOICEOVER): Since we didn't make a deal today,
I'm going to plan on keeping the card.
And maybe I'll hold out for my son's college education.