if you're a person who's really challenged by trying to achieve your
goals if you're a person who feels like you're getting distracted if you're a
person who's not getting things done and you you may be feeling a little bit of
regret about each day and you're not making your way through my tactic to
recommend is that you think about that goal set yourself a to-do list right
physically hand write a to-do list don't do sticky notes on your phone don't do
emails don't do any of that sort of stuff get a blank sheet of paper get a
pen and write keep that piece of paper with you it's old-school it works this
This, ladies and gentlemen, is our beautiful warehouse
I think the secret to my success if there was one thing and I think there's
10 but the secret is that I put a mirror up and I listen to what I'm saying
I'm like you like I don't want to be fucking called out on giving advice when
I'm not doing myself we personally got some big challenges we've got challenges
with our competitors we've got challenges with getting undercut the
price we've got challenges with our customers but constantly trying to keep
our customers happy and so I I guess you know some things to think about that I
do rather than sit here and say have you tried this this and this because I don't
doubt the people will see you and go, ah mate, you know what I reckon a great idea is
let's do fuckin umbrellas, like dude I'm not doing fucking umbrellas, we make
coffee some shit like that but what I can say is that there's some principles
that I've come up with that I use in my business but I'm then saying to our
clients why don't you try them and things like in the next 12 weeks what
does success look like because that's Christmas so by Christmas if we were to
sit down order to do this what would that look like
so that's for me what success looks like and that's like the informal way that
I'm trying to show people you can actually get the outcomes you know solve
the challenges and so for you I was like so so tool number one was like in the
next 12 weeks what does success look like and then the second tool is focus
on the end user and so focusing on the end user like you know it could be me
and you can say and so we have a thing we call it avatar which is we call it on
Trevor, Trevor and Teresa and they our end user of our services but you guys
could have your barista avatar your cafe in an avatar and Kobi so how do we make
sure that every time Kobi buys a coffee it's fantastic and though you already
you know your earnest like trying to solve that with different solutions and
challenges but it's just it literally could be as simple as you two
you talking to each person in their business constantly and saying are we
thinking about Kobi and I don't care if you want to use me like I can literally
come talk to them and say I go I'm all over the city all of the time and I'm
going to prefer to actually pull in somewhere where I'll see Danes Coffee
I will seriously prefer if I start up in their places
how do we make sure that he gets fantastic coffee but what I will say is
50% of that experience is the personality of the person behind that machine
potentially and that's a challenging difficulty and it goes through the copy
goes up the spout and stews it, this one that I use at home goes up and sits
right, so it doesn't percolate and stew
these chairs like I go away on holidays and the chairs fall apart, I might of had a
few days off, I just did a road trip fourteen thousand five hundred
kilometers while I was driving I was on eBay doing some shopping and so I picked
up a few things one of them, together is better, a little book of inspiration by
Simon Sinek some great little inspirational quotes if the challenge we
face doesn't scare us then it's probably not that important what's in this one
this one, crossing the chasm, by Jeffrey Moore so looking at the adoption cycle
there is a very early video on this YouTube channel that I did with Alexi
talking about the adoption curve we might even reshoot that one so for you
if you liked our channel go and look for that it's about 450 videos down the list
that's the adoption curve. Really excited by this one, tools of titans, by Tim
Ferriss. What Tim Ferriss did was obviously he's very famous podcast and
he had a moment of Epiphany where he thought, Im gonna put this book together I think
in fact it took him ten years to write this book if you listen to his podcast
about the book, so I'm gonna read this whole book and I'll get through it
but what I'm looking for is the individual little gold nuggets, and that's certainly
something that the Tim Ferriss was able to find.
issues with the printing of this particular book probably was cheap on eBay
something for you guys to think about is what are the strategies what's
your plan what is the result so what's the goal
the aim, the objective map that stuff they are and then work
towards that with your plan
how ya going, good mate how are you doing, good, whats happenin, who you on the phone too? right now nobody
Im not even listening to anything I just need I mean I don't know where I'm up too, what Im
trying to do is upload something and I'm gonna switch to Telstra
cause its faster
show me okay perfect problem solved yeah we've got people in
our office today that don't want to be filmed so it's just a it's just I don't
want photographs they dont want to be filmed they don't want anything to do with
what goes on here at Best Practice and I'm like well what have you got to hide
so they're not clients they're one of our suppliers and it's just that I guess
it's just a symptom of you guys want to see transparency and we're happy to
share like I'm just sharing what we're doing and I'm sharing what's going on
and theses guys got us caught pretty big blowup this morning here with
me just communicating to them to just be aware that there's cameras rolling the
last time they came they whinged and I said don't come here and they're back so
anyway so we've said we won't record them so you wont see them today but
it's just a symptom of organizations they're getting disrupted in the
marketplace and they wonder what happened
you know they it all dries up for them and they wonder what happened what what
are your customers want from you and what do they want to know what would
they like to be part of and your suppliers what are your supplies want
from you what do they know what do they want to be part of but today the dog
started wagging the tail not the tail started wagging that dog so it's been
interesting morning here at Best Practice.
oh you got to listen to the Joe Rogan podcast with Elon Musk is this the
one thats blowing up on the internet yeah guru smoke how much publicity is
that so funny they actually smoking dope in the
interview yeah I think the thing to be mindful of is his brand on message and
you know for the vast majority of future customers of Tesla they're not moms and
dads but they're not they're not at the beginning of the adoption curve they're
not going to be there then on his market okay so you have shareholders and you
know you you got to be mindful of that but what about the different types of
shareholders that you want to have involved in your organization what the
different stakeholders so you know for the vast majority of people that
actually can afford to buy a Tesla they don't give shit about Elon Musk smoking
weed probably oh he's normal you know so certainly in our marketplace and it's
legal so the fact that he was on Joe Rogan in the first place I would have
thought don't go on Joe Rogan you know if you shareholders that important so
that's the reality of it isn't it?. Who's your mentors at the moment I've
downloaded all of the Tony Robbins podcasts I think I've stumbled on
something that's quite interesting really my plan of attack over the next
four to six weeks is to be spending more time mentoring my own people where your
mind goes energy flows and I'm a great believer in that and I think the threat
from Tony Robbins is if you've got a goal or if there's something you're
thinking about and it is and it is worth it
fixate yourself on It would be asking you to do this what is my goal and in
the next hour what one thing or two things can I do not anything else not
email not communication not going to make a cup of tea not have a cup of
coffee in the next hour after you watch this video please do one thing that gets
you towards a goal you have in your life if you've got this big goal you've got
this thing that you're thinking about that you want to achieve you and you
sort of haven't written yourself a to-do list in the next hour after this
video, sit down quietly go somewhere break out to an area where it's quiet
you can concentrate and write yourself a to-do list of as many things that you can
think about that you need to do to reach that goal and then start working on the
first thing on that list
perfect awesome