[Applause].
>> RICK: Hi, everyone, and welcome to Made By Google 2022.
It's great to be back in a room with you and streaming live
around the world.
We’re here in Brooklyn, New York at National Sawdust, a modern
community music venue just a few steps away from our newest
Google Store, which opened earlier this summer.
Over the next hour, we’re going to give you an in-depth view at
our new Pixel portfolio.
We’ll show you our new devices, and how they work together to
create immersive ambient experiences.
So you can get the help you need wherever and whenever you need
it, in a way that is effortless, private, and secure.
Every Pixel device is designed to deliver a level of personal
intelligence that’s totally unique in the mobile computing
world, so day-to-day problems turn into delightful
experiences.
Like making your photos that are blurry sharp in the blink of an eye, and magically erasing
distractions in your pictures.
Or automatically reducing background noise on the other
end of your phone call.
And protecting you from robo-callers and spam texts.
Or helping you understand more than 100 different languages
with Lens in your camera.
You'll even know whether you should rest today or go for that
extra mile on your run.
Pixel devices handle all that for you, thanks to our
combination of foundational technologies: AI, Android, and
Google Tensor.
This is where the "Google" in "Google Hardware" is such a
differentiator for our products.
We're completely changing computing by pushing the
boundaries in AI innovation, in order to create helpful
experiences for our users.
When you put that innovation to work in hardware devices, it
leads to truly novel sets of features and capabilities.
Our Tensor mobile platform extends this approach right onto
the silicon.
It was custom designed to support this new paradigm of
computing systems, and pull our most advanced machine learning
models out of our research labs right in to Pixel hardware.
It represents years of development across Google, and a
long-term investment in the Pixel portfolio.
When we first put Tensor to work in Pixel 6, it was a huge step
forward, delivering amazingly helpful, Pixel-only experiences,
like Live Translate, Magic Eraser, and Real Tone.
And over the summer, we brought Tensor to Pixel 6a, bringing a
helpful Pixel experience at a great value.
The family of Pixel 6 and 6a has been the fastest-selling Pixel
generation ever.
And we're just getting started.
Now, today, you'll see what we've been building up to for a while.
A true Pixel portfolio of beautifully designed phones,
watches, tablets, and earbuds, all working together to deliver the magic
you expect from Google.
Now, this is the future of where Pixel is going, because for us,
Pixel isn’t only a phone experience, it’s a personal,
intelligent and cohesive computing experience.
And we’re excited to advance the Pixel computing experience this
year with our new Google Tensor G2 mobile compute platform.
With Tensor G2, our phones and tablets can do so much more, and
we've added a next-generation on-device TPU, which keeps up
with our rapidly evolving machine learning research.
You’ll hear lots more about Google Tensor G2 today.
And we’ll give you an in-depth look at the new Pixel devices in the new Pixel
portfolio, how they work for you and how they work together.
But just as important is how they look together, inside and
out.
The new members of the Pixel family are some of the most
beautifully refined products we've ever made.
And now, here's Isabelle to tell you a little bit more about our design process.
[Applause].
>> ISABELLE: Looking across the Pixel family, you’ll notice
everything shares a single design language that’s uniquely
Pixel.
So they fit together, even while they're designed for all kinds of different context and use
cases where technology can be helpful.
A watch needs to be able to dress up for a night out, and be
durable enough to go with you When you’re camping or rock
climbing.
Earbuds need to stay put comfortably and give you
hands-free help when you’re in the middle of a long flight or a
short walk or a challenging workout.
And your tablet should be able to travel with you, from the coffee shop to the couch to
the kitchen.
And of course, your phone is your most constant companion.
the Google design team puts so much thought into how we embrace and enhance
this fluidity.
Your phone and watch are designed to be personal, to be
touched and worn.
Your phone gets pulled in and out of your bag and pocket
hundreds of times per day.
And they have smooth, rounded surfaces that always feel right
in your hand and on your wrist.
And we’ve put together color combinations and
finishes that are totally unique to Google hardware, with
different tones and textures for different collections of
products.
With our newest Pixel phones, we’re introducing a
zirconia-blasted aluminum that feels silky-smooth in your hand,
and a polished aluminum that lets the metal really shine.
The metal construction is simpler than previous Pixel
phones, and it’s durable, to hold up against the ups and
downs of life.
The metals and colors pair elegantly together, and they’re
designed to work with the software, too, for this complete holistic
experience across the hardware and software.
That’s the thinking behind Material You, which we launched
last year.
Material You is an innovative approach to software design that
intelligently customizes your Pixel UI around your own color
preferences and even your photos.
Material You enhances the OS interface, settings,
notifications, and popular apps, for a fluid software experience
that feels connected to the hardware.
We’re bringing our flexible, personal design approach to new
devices, too, like Google Pixel Watch.
A watch is only helpful when it’s on your wrist, so we
designed Pixel watch to be worn every day, with hardware and
software that look and feel great, no matter what.
Inspired by the continuous surface of a water droplet, the
domed design makes the bezel visually disappear.
And it’s practical, too, comfortable on the wrist, and it
doesn’t get in the way of shirts and sleeves.
And you should be able to decide how your watch fits your style.
So you can choose from three distinct jewelry-inspired finishes in stainless steel.
They come in black, silver and gold.
And you’ll get deep customization with our
innovative band system.
You'll notice that the Pixel Watch doesn't have prominent external lugs like other watches
do.
Instead, the bands attach internally, similar to how a
camera lens attaches to a camera body.
Just twist and click, and you get a seamless transition
between the watch and the band.
The system makes it so easy to swap between a wide variety of
bands.
And it completely transforms Pixel Watch to match your vibe.
With the Active band, you get the all-day flexibility of a
fitness smartwatch.
The stretch and woven bands are cozy and comfortable, so you can
wear your watch all the time, even overnight.
And with the metal and leather bands you get a more classic
watch persona.
You'll hear a lot more about the Pixel Watch experience later
today.
From a design perspective, every element of the watch flows
together.
From the band options, to the casing, to the personalization
of the UI, and dozens of customizable watch faces.
So you can go with an analog or a digital look.
Display as much or as little information as you’d like.
And if you want the traditional analog look of a
leather band, but with a minimal digital watch face, go for it.
It will look great.
Between the bands, finishes and watch faces, you have thousands
of combinations to make your Pixel Watch uniquely yours.
It’s all part of the Pixel portfolio approach to colors and
finishes.
We don’t just copy-paste one color we like across all of our
products.
Instead, we use a spectrum of shades that are unique to different products, but come
together in a cohesive collection.
So we have dark and light neutrals.
And our warm collection is designed around our new
Lemongrass tone.
And we’ve created a cooler Family of colors, featuring our new Hazel
hue.
Think of it like building out your wardrobe.
Your pants or a jacket might be understated, and your sneakers
give you a pop of color.
Everything goes nicely together without looking blandly the same.
We’re also excited for you to check out our new tablet.
We wanted to create a larger screen that would be useful in
different contexts in your life.
A device that fits in your home, and feels elegant in your
hand.
So we developed an entirely new nano-ceramic coating inspired by
the fine texture of porcelain.
It’s a custom finishing process where small ceramic particles
are infused into the coating that we apply to the tablet’s
100% recycled aluminum body.
This gives it a soft, matte, textured feel, like no other
tablet.
So we're introducing quite a few design innovations with the
Pixel portfolio.
And the design approach goes beyond form and function.
We design for impact, too, across everything we do.
From product design to manufacturing, and across our
communities and supply chains, we are being thoughtful about
our environmental impact at every step.
At Google, we’ve set a goal to achieve net-zero emissions
across all of our operations and value chain, including our
consumer hardware products by 2030.
For emissions associated with powering our data centers and
office campuses, we have an ambitious goal to operate on
24/7 carbon-free energy by 2030.
For the hardware team, net-zero emissions means we have to
combine art and science to reimagine every single element
that goes into a product, the process we use to manufacture
it, and the longevity you get out of it.
So the design team works closely with Google engineers to create
new ways to incorporate recycled metals, plastics, glass, and
fabrics.
And we're proud to announce today that every product you'll
see today is made with recycled materials.
So the aluminum in the phone enclosure is made with
100 percent recycled content, reducing the enclosure’s overall
carbon footprint by over 35 percent.
The watch case is made with 80% recycled steel.
Even the fabric on the stretch band I showed you is made with
yarns that are 100 percent recycled.
We have a deep responsibility to create sustainable technologies.
And I’m so proud to be part of a team of designers, product
engineers, and operations specialists who are doing
impactful work to help our planet.