- Monday morning, headed to Newark airport off to SF.
("Unstoppable" by This Is Wolff)
("Sleeve" by Bobby Uzóma)
You can always settle into the norm.
If you're under 30 right now, you have so much time for the
rest of your life, you can always get the safe job.
You can always go back.
You can never be back at this place where you can take high
risks and do your thing.
(laughs) I just wanted to call and say what's up and thank you
for watching my stuff and wish you a great, great day.
I do think influencers arbitrage
and Facebook ads against those
audiences we can do better than the high CPMs that they charge
for media that I don't think is consumed as a high level.
And we've A/B tested that at a extremely high level
over the last three years.
But again, there is a reason to spend there.
That would be you telling me politically you feel
like you need to do it.
That's DRock back there.
He's super sad 'cause I'm going in to a three hour board meeting
right now with...
As I was saying, obviously you can see with the choppy edit,
and leave that choppy edit guys, I'm going into a boardroom
meeting for the next three hours so I'm excited.
Obviously, you can't see any of it.
But it's a beautiful day in San Francisco so that's nice.
("Sleeve" by Bobby Uzóma)
I don't know if I have ever really been in a classroom.
So this is like a first time.
This is a real classroom, DRock.
(indistinct conversations)
This is how I study, this is how I studied.
Mhmmm.
Mmm.
Yes.
Tell him I said thank you.
- I will. - [Gary] Nice to meet you.
- Keep it up, keep it up.
- [Gary] Thank you. - Bye.
- [Gary] If somebody asked me what's the one rule.
The one rule, I was just sitting here thinking what's the one
thing in the last 10 years that really stands out to me.
I really genuinely believe the reason I as a New Jersey wine
store owner over-indexed was I every single post,
94 percent of my posts I think about my audience.
Maybe more.
I just am stunned by people's misunderstanding that this is
not a press release.
Like back to humble bragging and things of that nature.
I don't know.
I wrote a book, one of my most successful books was called
Jab, Jab, Jab Right Hook and the thesis was
give, give, give and then ask and I think everybody's in the
like give me, like take, take, take, take, right?
Not even ask.
Everybody's just basically using it as
a distribution to whatever they selfishly want.
And so, I really believe the
best way to be selfish in life
which manifests in social today is to be selfless in a crowd of
voices where everybody's taking, you know,
I'm trying to give as much as humanly possible.
- And what does that mean?
- I give away all my best information.
All of it.
So in a world where a lot of people monetize information,
I give it away for free at scale.
I spend an ungodly amount of time answering questions and
surprising people.
As my profile has grown and people think it's cool to for me
to say hello, I'll just do it more.
And so, I just think the number, it's really very simple.
I think back to that statement of we're being exposed.
It's funny to me.
I know what the current conversation is of what social
is and what is it mean but it's really funny that it's clear to
me the people that are over-indexing are the ones that
are providing more value than are asking for return.
I think one thing that's really an unspoken thing that
manifested quite a bit is self-awareness,
is putting yourself in a position to succeed.
It was funny in group one after the talk,
you know, we're talking there's never been a thing in mankind
that you have to do.
So I don't there's one right answer I do think reverse
engineering the founder of anything is powerful.
And so, if you're not into it...
But, but it is much more leverage.
You own you. - Yeah.
- You don't own Gigi Hadid.
I think it's a very special time for social.
It's grown up.
A lot of watching people aspired to create a personal brand and
the truth is you have to,
your actions have to map your ambitions.
So let me tell you one thing about this.
That it can really change your career.
Instead of thinking about a million followers,
think about what you actually want to happen.
So, I manifested on being influential.
I don't have the most followers, I just have the greatest impact.
So if you really know, well not the greatest,
one of the big impacts, right?
So it might be 100,000 followers
but if the right 100,000 people are there,
you can have everything that you ever wanted to happen.
Right, so if you want to be a famous actor or actress,
of course that matters.
If you want to leverage your personal brand as a business
development or to raise capital,
of course you should be out there.
But as I went around the room, there's a lot of people who
struck me as really tried-and-true operators.
People that wanted to be great at their craft and they felt
comfortable in their craft and they're struggling with this
notion of do I have to do this?
I just genuinely don't believe that and I think that's
something for everybody who's watching that
they need to really consider.
It's so interesting, when you were just talking I said to
myself, "My God, if anybody here thinks it's a job,
"they shouldn't do it."
I mean it.
Like I really genuinely believe that if it filters through your
mind that way, go focus on what you want to do.
If you want to work all the time on the formula of your product
then that's who you are.
You're not gonna win, you're gonna waste a lot of time if
that sounds like a job.
So listen, I think you have
to reverse engineer your patterns and I think
everybody can do their own thing but way more important is if
I thought, I've built two very large companies now.
For me to think that I would have to really deeply become a
great CFO would be a great mistake.
Why do you think I was pushing so many of you to not do this?
I only care about time.
Which is why I have no interest in any of you spending time on
something that you have no shot of winning at.
Just 'cause it's a thesis. Right?
And I think for you to become a 24/7 media company,
if that sounds daunting, well then maybe you just need to be
dangerous enough to know what it's impact is
on your ambitions, right?
I just couldn't imagine the thought of compiling or
I've got to post today.
You're not gonna win.
The audience is gonna feel it.
- [Tyra] Bye bye. - [Gary] Thanks, class.
Bye guys, take care, good luck.
("Sleeve" by Bobby Uzóma)
The only way you can get the output
to be exactly the way you strategized it is if you control
the entire loop.
("Reflex" by SAINt JHN)
Come on 6-4-3.
Nice night.
Hit a homer.
How about a three-run homer?
8-4.
And ball four.
(laughs)
Take a picture, DRock.
- [Woman] Gary. - Hey. How are you?
- [Hunter] Thanks for coming.
- My pleasure, man.
How you feelin'? - [Hunter] Awesome.
- Yeah?
("Reflex" by SAINt JHN)
Yeah, wherever there's light.
What do you want, DRock?
Alright, Alexis, we're gonna let you ask the question of the day.
- What gets you to subscribe?
- Oh, I like that.
You went with a real right hook.
- I did. (laughs)
- Strong day.
Class at Stanford, Tyra Banks,
board meeting for one of my startups
and Giants-Dodgers game.
Hunter Pence, #AskGaryVee at the end.
Should be a good one.
Dude. - [Hunter] Thank you so much.
- Get better, feel better, good to see you.
Thank you.
Awesome that was so fun.
- Thank you so much.
- So fun hanging with you. - Thank you.
- Yeah, headed out first thing in the morning.
- Yeah, thank you again for being here.
- [Gary] We are grinding.
Dude, such a pleasure.
("Reflex" by SAINt JHN)