I want to show you how to write a video sales letter using the formula that I've used on
every single sales page that I've made for my seven-figure business.
So if you're hoping to hook your audience in and make sure that they buy today,
not tomorrow, not next week but today, make sure to stick around to the end of this
video and I'll show you how to capture your audience's attention in the first five seconds.
You need to capture your audience's attention in the first five seconds. Remember that your
audience has a short attention span. There's cat videos, there's social media, there's so much vying
for their attention but if your video can grab their attention the first five seconds, they're
more likely to be retained all the way through to that call to action which tells them why they
should buy. There's three things that you're going to want to implement in your videos that's going
to help with that retention. The first one is your hook. What's that first line that's gonna
grab them by the throat figuratively and have them hanging off your every word? What's that
gut punch that makes them think whoa, what is this about? I have to keep watching. Think about
when you watch a movie or a commercial or a TV show, observe your own behavior and how does that
grab your attention fast? Otherwise you're like I'm bored of this show, you click off, you watch
one of the other millions of options on Netflix. What's that first thing
that grabs your attention? I recently started watching the show Manifest on Netflix,
what a concept. The first five minutes I was like I have to know what happens and there's like
four or five seasons right now, I am hooked, I am committed, I have to know what happens next.
So think about the same thing and observe your own behavior when watching other pieces of content. How
do they grab your attention? Is it an emotional hook? Is it something that makes you laugh?
Tugs at your heartstrings? How can you create the same effect that's going to keep your audience
wanting to know more? The next thing you're going to need in your VSL are three promises. A vehicle
internal and external based promise which I'll go through each one in depth in a moment. If you
think of your offer being the genie in a bottle solution, it's almost like giving your audience
three wishes but three promises, they're gonna help them make that decision to know that your offer is
the best thing that's gonna solve their problem. So, the first one is the vehicle benefit promise.
The vehicle is the main component of your offer. It's how you get them the result.
So for me, if I teach people how to grow their businesses online to be able to make seven or
eight figures, one of the vehicles for me is how to do that through YouTube. YouTube
is the vehicle. When you're creating these promises, you want to think of what are the aspects of your
product that your audience could immediately object to? What are the reasons they would say no
or have false beliefs about what you have to offer? In my example, they could say I don't need YouTube.
YouTube doesn't work for me and then my promise or my bonus helps them to overcome that objection.
When you know what the vehicle-based objection is going to be, how can you demonstrate how your
product will benefit them. So for example with the video marketing course, if the audience is thinking
video isn't for me. You could address that by saying you don't have to have a fancy camera or
natural born charisma to make money with video and look at all of this social proof and testimonials
of people just like you have gotten these amazing results. Now that I've shared that with you, what's
the vehicle in your offer and why might people have some objections to it? Let me know in the
comments, maybe we can help you get over them together. The internal benefit promise is about
the mental obstacle that your audience will face in response to your offer. So typically when we say
internal, it's something inside. Maybe like an insecurity or a false belief about why they feel
like it's not right for them because of something intrinsic. How can you overcome that objection?
For example if you're maybe a health coach, maybe your audience members object to your offer saying
I don't have the willpower to go to the gym every day. Maybe you overcome that by saying I'm going
to personally hold your hand and walk you through this program celebrating about every milestone so
you always feel supported in reaching your goal. The external benefit promises about something
that's outside of themselves. Typically like time, money and resources. They have a limiting
belief thinking that it's not going to work for them because of something outside of themselves
limiting them. In our previous video marketing course example, the answer might be to say not
only are you going to save time but you're going to save so much money too. Think about how much
time and money you'd be spending on Facebook ads alone trying to get your content noticed. Instead
when you commit to publishing organic content on YouTube, you can grow your evergreen content and
generate a constant stream of leads for free. Now before we go into how to entice your audience to
buy not tomorrow, not next week but today while they're watching your VSL, have you subscribed
to this channel yet? I want to help you make six, seven or even eight figures of cash flow with your
business. So if that's something you're interested, now's the time to subscribe. Go ahead, hit that red
button below before we move on, you won't regret it. The third element that every single VSL needs
is the way to entice your audience to buy today and I want you to remember the BUS acronyms.
Sometimes we tease don't miss the BUS. It stands for bonuses, urgency and scarcity. How can you
add more of an incentive that's going to make them want to invest today? Maybe you offer your audience
a specific bonus when they invest or suggest that you can only accept a limited number of applicants.
But we'll be really specific about this and make it really clear that your audience is getting
the best offer today. So for example, you could say something like here's the catch. The doors to the
VIP Code are closing on September 1st but when you become a VIP today, you're going to get this free
filming kit. So, that's a bonus that if they sign up, they're also going to get more on top of it.
You'll see this anywhere, even at grocery stores. Buy three bananas, get the fourth one free and
when those bananas are running out, that's scarcity. So, you can apply the same thing for whatever you
are selling, even if it's an online program. Maybe you only have so many spots available, maybe you
can only take so many people, maybe the doors are also closing on September 1st that people have to
sign up before then so they don't just think if I wait till next week, that's totally fine. They might
forget next week or they might get more enticed by your competitor who does have bonuses and urgency
and scarcity. This is another one where I want to recommend, you observe your own behavior. Where do
you feel the emotional pull, that tug of I have to get my credit card out right now to buy. I recently
got tickets to see Hamilton on Broadway and you better believe I was at my computer waiting
for those tickets, I watched the clock countdown because I knew if I was late and all those tickets
sold out, I would miss my opportunity. There's only so many dates available, there's only so
many seats available in the auditorium that I need to make sure I got mine fast. Think about that for
yourself. What's something that you bought recently that you were like I have to grab my credit card
and get this before all the opportunities run out or so that I can get that additional bonus.
Now think of how you can apply that for your audience and hey, why stop at a video sales
letter when you can ensure that every single piece of content you publish and every offer you create
is ultimately leading to either recurring or high ticket cash flow? I want to show you how so click
the link in the video description below to learn more about my next free private training where I'm
showing you exactly how to effortlessly ascend leads from hello to high ticket.
Intro video. You need to capture your audiences... the next thing that your vsl needs. If you think of like-
if you think of. I want to show you how so click in the link in the video description
below to learn more about the... robot. Our three promises and they're going to be a vehicle
internal and external base pro... pronomous wow, that's one for the blooper folder.