Do you send prospecting emails that are mostly ignored if you're like most [salespeople]. You're probably saying oh
yeah, and if so
then let's take a second to put ourselves in the shoes of our prospects now this person if they're a
Decision maker and they're actually an economic buyer then this is an important person [and] that means that this person is receiving
Hundreds of emails every single day, and I'm not talking [about] emails that are just spammy
From a robot or anything like that
I'm talking about
personally written emails an important Decision maker is
Receiving all of these emails every single day and this means
That they're constantly skimming through emails to see what matters because they're so tight on time
So if you and your email don't make the cut then you are as good as dead
But with the right sales approach you can get your emails in front of any
prospect in this video
I'm going to show you five down and dirty tips to send better sales emails that actually get read
Check it out
number one
think
Subject and first sentence that may sound weird to you
But let me explain in today's fast-paced world your prospect is very likely looking at your email on
Either a mobile device, so an iPhone or a droid or they're looking at it through
Gmail or some type of a program that is very likely to just show the subject and the first
sentence of the email this means that in order [for] your email even [to] get
Opened it is important that your subject and first sentence are
Simple and to the point and most importantly that they look like they were written
specifically for this person number two
Drop the formality now
I find that many sales people out there are trying [to] write emails that are going to
Impress the Prospect with the quality of their writing and the the formality and the structure you know what your prospect doesn't care in fact
By trying to use formal language. You are actually much more likely to get your email deleted immediately
because in today's business world all writing is conversational and casual so
actually by writing a simple email that is going to come across as
Conversational is much more likely to be read
Because the only people that are writing formal emails are those trying to sell something [drop] the formality number three
personalize with research now
I don't mean to suggest that you need to do a tremendous amount of research for every single email that you send out but
doing just a little [bit] of research to [show] that [you] know who this person is and
What they might be concerned about is going to dramatically increase [the] likelihood that they're not only going to open [the] email
But also that they're going to read it and ultimately
Respond to that email because the second that they think that your email is some sort of a blast or you know the shotgun approach
to just maybe inserting the person's first name and then sending the exact same copy and pasted email to every single prospect if
They think [that's] what it is. You're done, so
personalize your email with company names with
specific issues or
Specific accomplishments that that company has achieved whatever it is that shows that you've done just a little bit of homework
That's going to go a really long way [in] them ultimately
Opening and then reading and finally responding to that email number four keep the email
Super short there is a tendency for a lot of sales people to want to educate
A prospect through an email and the reality is [that] your goal is not
[to] educate the prospect through this email [your] goal is simply to
Elicit a response and prospects are [not] going to be interested in reading a long email if your email is
Multiple paragraphs, or if your email is let's say almost an essay
you know looks like a full page that prospect is immediately to feel [overwhelmed] and is ultimately going to
probably move on from that email and
never respond to your email even if they were interested in what the beginning of the email actually said keep [the] email short and
By that I mean literally five six sentences at the most even shorter is better number five
engage with a question [there's] a
tendency in a lot of emails to end
Those emails with a statement and the problem with this statement is that it doesn't engage the prospect never end your emails
With a statement that sounds something like this
Let me know if there's anything that I can do to help or let me know if you'd like to set up a phone call
Because [you] know what that prospect is never going to let you know?
Because you haven't asked them [anything] you haven't encouraged them to actually engage with your email
So after you've written that shortish email now. It's time to close
With an engaging question because again the only goal of your email the only purpose is to elicit a response
so end it with a question that sounds something [like] do any of these issues ring true to you or
What's the best address that I could send this to right now? You're simply encouraging them to respond with something
That's pretty simple [and] by doing [that]. They're far more likely to
Ultimately respond to that email. [so] there are the five
Down-and-dirty tips to send better sales emails that actually get read. I want to hear from you
Have you ever used any of these ideas before if so, what was the result?
Be sure to share below in the comment section
And I [will] be sure to respond to every comment that I can get to and if you enjoyed this video
Then I have an incredible free ebook on
twenty five tips to crush your sales goal, it's this ebook it's
Unbelievable [all] [you] have to do is just click right here to get it instantly seriously
It's an amazing book
And it's free just click right here
To get it instantly also if you've got some value from this video
[please] like this video below on YouTube because that really helps me out and don't for to subscribe to my YouTube channel by clicking
right here
To get access to a new video. Just like this one [each] week and
Lastly if you got just one useful idea from this video
Please share it with a friend or two a great idea is the best gift you can give someone until next week
you