Sunny Lenarduzzi: Hey boss.
I know it can be painful to create YouTube content topics, and sometimes you just feel
stuck.
But I've used my own channel as a testing ground to help my clients and my students
achieve the results that they want on YouTube faster.
So I've had flops and I've had huge wins with my videos.
I never take it too personally, and I use it as data to help you pick the right topics
for your channel to guarantee you'll see results.
So in this video, I'm going to share 21 video topics that you can take and steal and start
using for your own channel.
This if for if you're an entrepreneur, a consultant, a coach, a business owner, an influencer.
You can take these and they will work for you.
So let's get started.
Welcome to the Sunny Show.
So I've broken this into three categories for you.
So the first category is called boss status.
So this really makes you seem like an expert, or makes you look like the expert that you
actually are.
So these topics include tutorials.
This is how my channel grew so fast.
I focused on the fact that YouTube is a search engine.
And if you're just posting random videos and hoping to get views, it's not gonna work.
So number two is proven tactics.
Prove your expert status by sharing tactics that you've actually used.
You wanna prove you're an expert by showing behind the scenes the things that you're implementing
in your business or your life that work for you.
Number three is technology.
So in my business, I could talk about things like apps or plugins that I use to better
my business or grow my business that have worked for me.
Comparisons is the fourth option, so comparisons of different platforms or different software,
I.e.
I could talk about you know, TubeBuddy versus vidIQ.
The fifth option is reviews, so reviewing anything that's worked or hasn't worked in
your business.
Again, this can be included as things like technology or apps, or it can be books or
strategies or tactics, or new hot trends that everyone seems to be talking about in your
industry, and just putting your own take and your own review on it.
The next thing is book reviews.
So you may have noticed that when I.e.
Gary Vaynerchuk's book came out, Crushing It, there was a whole bunch of people doing
videos on that book.
Why?
Because it's a surge of traffic around that topic, around that book.
So you can capitalize on it by giving your own spin on the book and having the book's
title in your title of your video.
The seventh option is thought leadership.
So obviously, if you're a boss, you wanna be seen as a leader in your industry.
And a really good way to do that is to capitalize on industry news or trends, again, that people
are talking about, and adding your own spin on it, so doing kind of a rant video.
And I'm sure you've seen this all over YouTube.
People do rants on different topics.
And this is a really good way to create conversation and create some virality around your videos,
because generally if it's a thought leadership piece, and it's something that a lot of people
are talking about, there's gonna be polarizing views on it that's going to create more comments
and engagement on your videos and draw even more attention and eyeballs.
The eighth topic under boss status is Q&A.
So there's two reasons why doing a Q&A is great.
One, it builds a relationship with your audience.
You've seen a lot of big YouTubers do Q&As with their audience.
They'll ask on Twitter and say, "Okay, what do you guys wanna ask me about?"
And the audience floods them with questions.
You can do it that way and just read the questions off your phone and do a Q&A with your audience.
You can also do a Q&A with an expert in your space.
What that does is again, it positions you as a leader, because basically it's saying,
"Look who I know.
Look who I have a relationship with."
And it's kind of authority hacking for your business and for creating that boss expert
status.
So that's section one.
If you're going to use these, put "boss" in the comments below and let me know which topic
you think resonates most with you and you actually wanna create a video around.
Plus, one little bonus boss tip here is when I think of any video ideas, I put them in
the notes section of my phone, so that I know I can hang onto them and come back and review
them when I actually go to create content moving forward.
The next section I'm gonna talk about is really focusing on reach.
So how do you get even more reach for your videos in the short term, so more virality?
So the ninth topic that I'll mention is lists.
People love lists, and it seems to have a very viral nature when you create a top 10
list, a top five list, even a weird number, like a top seven list, for any aspect of your
industry works really well.
So creating a list on a certain topic within your industry.
Number ten is what I like to call (beep) disturbing content, so creating a video that is a complete
opposing view.
It has to be true to you, but a complete opposing view to something that's a really popular
idea or concept in your industry.
So there might be something that you whole-heartedly disagree with and have a really good point
for it.
And creating a video around that is again going to create that virality and reach.
The 11th topic is trends.
I've mentioned this in a few other categories, but trends are so important because it allows
you to capitalize on search and things that are trending in the moment and pull some of
that traffic for your channel and for your authority.
There are certain trends you wanna talk about and certain trends that don't align with you.
The whole thing here is that any topic that you choose to do has to align with you and
your brand.
I.e.
for me, Logan Paul obviously was a trending topic on YouTube.
It's not something that I really wanna weigh in on because it doesn't align with who I
am or what I really wanna be focusing on on my channel.
But I'm sure you saw a lot of YouTubers talking about Logan Paul when everything went down,
and you saw a lot of their views go up and their subscribers go up.
So whatever you're talking about, if it is a trend, it can be something positive or negative,
but it has to align with who you are.
Number 12 is interviews.
So again, you can sit down with an expert in your space.
You can ask them a few questions, or you could also interview people who have worked with
you or are case studies or client testimonials to prove your authority.
It's a really good way to say I do know what I'm talking about.
Here's why.
And you can sit down with someone who's gone through your program or has been a client
of yours and talk about their results and interview them on that topic.
13 is collabs.
So collabs are a great way to increase your reach because not only are you gonna be sharing
your video, but the person you collab with is gonna be sharing your video as well.
I've done a lot of collabs on my channel.
I've done them with people who don't even live in the same city as me, by just doing
sort of a back and forth style video.
And a really good example of that is the video that I did with Pat Flynn, and we'll like
it in the card so you can go check it out.
But collabs again will increase your reach immediately, because both parties will share
that video and open you up to their audience.
Authority hacking.
So this is the next topic that you can create for more reach.
And I'm sure you've seen this quite a few times, but people talking about Casey Neistat
in the titles of their videos.
There's a right way and a wrong way to do this, but the thing that you need to remember
is if someone is being talked about a lot and someone is being seen as an authority
in a certain space, I.e.
Casey Neistat being the king of YouTube.
If you talk about him in your video, or the gear that he uses in his video, it's kind
of hacking his authority and his volume of views, and trying to implement them on your
channels.
Number 15 is YouTube trends.
A little bit different than trends, which we talked about earlier.
YouTube trends are things that, they're videos that just generally always do well, no matter
what channel you have.
So it's things like my morning routine or daily habits, things like that.
And they do apply to you if you are an entrepreneur because oftentimes as entrepreneurs, we have
a lot of habits that we do on a daily basis, or routines that we use that are super helpful
to other people.
So pay attention to videos that just consistently do well on everyone else's channels, and seeing
how you can implement them on your own and create your own content around it.
And the one thing I wanna say on reach style videos is you wanna remember viral views don't
necessarily mean quality views.
So I would actually prefer it if you got targeted views of 100 people who are actually going
to be die hard fans of yours and are going to buy your products and be your customers,
than getting all these viral views and not a ton of real quality engagement.
So the final category is lifestyle.
So topic number 16 is obviously vlogs.
So vlogs are a really great way to kind of take people behind the scenes and get to know
you better as a person.
I've started doing a few more vlogs in the channel, and they generally don't get the
most max amount of views on them, but it builds a deeper relationship with your audience,
and allows them to see you as a real human as opposed to just this person who's giving
them helpful information over and over again.
And that deeper relationship and bond is going to create more loyalty between you and your
audience, your customers, your fans, for the long run.
But the one thing I will say is I wouldn't start off your YouTube channel be creating
vlog content, because it's perhaps the slowest way to grow.
I would start with tutorials.
Topic number 17 is episodic content.
So you'll probably notice that people like Casey Neistat are doing episodic content.
So every single day kinda leads into the next.
Topic number 17 is episodic.
This is becoming a huge movement on YouTube for the kinds of content you wanna be creating.
It's storytelling content.
It's one video that leads into the next.
And I'm sure you've noticed that I've started doing this with a lot of my content on this
channel.
One video does truly lead into the next and they all kind of link together.
So you can see that I did the video on how to make videos at home, and then I did a video
on how to be natural on camera, because you can't make a video unless you feel comfortable
on camera.
And then I did a video on how to edit videos, because if you've made the video, then you
still have to edit it.
So everything kind of is sequential.
So creating episodic content, one leads into the next, increases the watch time on your
channel, which increases your authority and your rankings on YouTube, which is what you
really want.
Topic number 18 is day in the life content, so showing people behind the scenes of what
you do on a daily basis.
Now, I'm not saying show people what you have for breakfast, but I am saying show people
how you're an expert in the context of how you move through your day.
So showing people the kinds of meetings you're having and who you're meeting with, or showing
people the kinds of strategies that you're working on in your business, and doing it
more in a vlog style behind the scenes.
The next topic is lifestyle hacks.
So as a consultant, a coach, an entrepreneur, a business owner, I'm sure there's a lot of
things that you do on a daily basis to save time and be more productive.
Those are topics that tend to do really well on YouTube.
Number 20 is business hacks.
What is saving you time, money, making you more organized in your business.
Again, great topic idea for your YouTube channel.
So the final kind of topic in this lifestyle category, and the final topic that I want
you to pay attention to and implement on your own channel is inspirational content.
Obviously, this does really well because everyone wants to feel inspired.
Again, it's not gonna grow your channel the fastest, but once you have momentum, it's
great to do inspirational style content, 'cause again, it creates a bond with you and your
viewers, and it creates a positive sentiment around you.
So it's really the Drake concept.
That's what I'm just gonna call it.
Started from the bottom.
Now we're here.
It's talking about how you went from zero to 100 real quick.
I can't stop making Drake references.
I'm Canadian.
I'm allowed to.
So it's talking about your story and talking about how you went from nothing to something,
and taking people through that journey with you.
It's called the hero's journey.
I'm sure you've heard that term before.
But inspiring people through your own story is such a great way to connect with your viewers.
Most importantly, make all of these topics your own.
It's called YouTube for a reason.
People wanna see you and your unique style and traits and personality, so make sure that's
involved in your videos.
And if you wanna tie all of this together and really start to see momentum and grow
your business, your brand, and your influence on YouTube, make sure you check out the Boss
YouTube Strategy.
It's a free training.
Link is below this video.
If you liked this video, hit that like button below.
Make sure that you subscribe and share it with your fellow bosses who need a little
help if they're feeling a little stuck with their content.
Thank you guys so much for watching.
If you're gonna use one of these topics, let me know in the comment section below, and
I will see you in the next video.
Bye boss.