What's up guys?
So in today's video, you learn exactly
how I build high quality backlinks,
straight to my sales page, using the Sniper Approach.
So like for example, here's a guest blog I wrote
for lemnist.com, one of the biggest outreach products
out there right now
and you can see that the link I got from them
goes straight to my sales page.
So, in this video you're going to discover
my three step blueprint for building high quality backlinks
using this approach
and how you can pretty much rinse from a pc yourself
to build and grow your website with backlinks.
By the way if you haven't already yet,
please make sure you subscribe to my link building videos,
where we boost your rankings, increase your traffic
and grow your site with SEO.
Okay, so step one of the process is Prospects in a case.
So when it comes to the Sniper Approach,
you're gonna be spending a lot of time
in crafting your pitch
and finding the right people to contact.
And therefore, you want to make sure
that you're only targeting high quality sites
when it comes to link building.
Now for me, in this case study,
I have my own link building agency
and I want to reach potential clients
as well as boosting my website with more backlinks.
So I decided to contact Lemnist
simply because they're a great email outreach tool
and I know that a lot of my clients
are already using a tool like that to grow their site.
So, if I can kind of hijack the audience
or reach the audience, then I know that potential prospects
and sales are going to come flying in.
Now, what I'll say is when it comes to sniper prospecting,
really, you need to make sure
these are real high quality websites
that are actually producing decent mass of content.
So avoid spammy sites,
avoid sites that don't look like they're made for humans
and really you wanna target bigger brands
you know, actual brands in your industry
rather than just random one man blogs
that aren't really going to help you move the needle
because at the end of the day,
you want to engage their audience.
And that's where this link building approach
has the biggest potential
because if you can reach an audience
that you don't already have access to,
then you're gonna find more customers, more leads
and more sales for your business.
And then when you prospecting,
you really need to find the right person's contact
because if you contact the wrong person,
then the campaign is not going to be that successful.
So for example, with Lemnist, I contacted the receptionist,
let's call her Jane,
then potentially she doesn't really have enough power
to get me a backlink or to get the PR
that I want from this campaign,
but if I contact the CEO, Guillaume,
I really hope I've pronounced his name properly,
then, I'm going to have a much better chance
of getting my blog published on their website.
So, when it comes to prospecting you really have to find
the perfect person to reach out to,
to make sure that your Sniper Approach
is as successful as possible.
And now, once you've done the prospecting,
you're on to stage two of the Link Building Process,
which is the Outreach, okay?
So when I was reaching out to Guillaume,
as I mentioned before, I actually added him on Facebook
because I felt it was a much more personal approach.
Now, when I did the outreach as you can see,
is a very personal message.
It was very tailored to that specific situation.
This wasn't just like a message that I blasted out
to thousands of people,
I actually hand wrote the message myself
and made sure that it was as personalized
as it possibly could be.
So, first of all, you'll notice that
I paid a bunch of compliments.
So, genuinely I'm a big fan of Lemnist.
Have you mentioned that website in a lot of my videos
and it all genuinely has helped me build a ton of backlinks.
So, my enthusiasm for the tool came over in the message
which means I'm more likely to get a positive response
from my Outreach message.
Now, when you're doing the Outreach,
you basically wanna make sure
that you sent a customized offer
that's very appealing to the person you're contacting, okay?
So in my example, I use a case study or a testimonial
as an offer to get a response back.
And who's going to say no to a raving customer
that genuinely likes their product?
So I knew this offer was gonna work when I sent the message,
and you want to make sure that your offer
is as appealing as possible,
because that means you're more likely
to get a much better response.
Now, in terms of the best way to reach out to someone
when you're doing the Sniper Approach,
I would genuinely say that
something that's personal is Facebook works very well
and you know, you could use LinkedIn,
you could use cold email as well.
I use Facebook in this instance, you know,
you could even use Instagram or Twitter
but basically you wanna find
where you prospect spends a lot of time
and then contact them on that particular platform.
So in this example, I knew that this person use Facebook
and therefore this was the best possible platform
that I could get their attention.
And that's essentially what you're competing for.
You're competing for that person's attention.
And now I was on to the final stage of the process
which is actually getting the backlink published, okay?
So I had to write a guest blog that was 1500 to 2000 words
and this was basically a case study of how
I'd used Lemnist before.
And now what I'll say is
when you're delivering the content for this prospect,
you really have to make sure it's very high quality
because, you know, if you just blast out
like a 300 word blog
and expect someone to publish that,
your Outreach campaign is gonna fail hard, right?
So instead, you really wanna make sure
that when you write the content for this guest blog,
that is very actionable,
that you cut the fluff that is unique
and very engaging and compelling to read.
And when you do that,
you're more likely to get your content published.
Now what I've said is that when I was going
back and forth with Lemnist of course,
they had changes for the guest blog too
and you know, you have to be open to the website saying,
"Yeah, it's not perfect first time round,"
but if you make few changes,
then we'll definitely publish it.
So be patient when it comes to the Sniper Approach.
If your content requires some changes, that's fine,
just go ahead and make them
and then you're more likely to get your content published.
And as you can see in the finished product
I got a back link from their website
with a case study of how I'd already built tons of links.
So this was a very useful marketing tool
that I sent other clients
and I can demonstrate my expertise
because I've been published on other sites.
This Sniper Approach is very powerful
because you can get high quality press coverage,
you can get good backlink to your website
and also you can demonstrate your expertise
and reach other audiences.
So the Sniper Approach is very powerful.
It does require more time than say,
the Shotgun Skyscraper Method
but at the same time,
the results are a hundred percent worth it.
So thanks for watching guys.
If you enjoyed this video, please smash like on it.
If you have any questions,
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