HAVE
HAVE SOME
HAVE SOME LAST MINUTE SHOPPING TO DO? WELL, WE'RE SO LUCKY TO HAVE A GREAT LOCAL BOUTIQUE ON
OUR SHOW RIGHT NOW. ONE OF THE
OWNERS OF A LOCAL BOUTIQUE. BUT
THERE ARE MANY LOCAL BOUTIQUES,
SOME GREAT PLACES YOU CAN GO TO
HERE IN SAN DIEGO. TODAY WE'RE
TALKING TO LISA LANDER. SHE IS
THE OWNER OF SQUIRREL BOUTIQUE.
THERE'S ONE HERE IN SAN DIEGO,
ENCINITAS AS WELL AS CARLSBAD.
LISA, GOOD MORNING. THANK YOU
SO MUCH FOR JOINING US THIS
MORNING. WE ARE SO HAPPY TO
HAVE YOU ON THE SHOW. YOU ARE
IN CARLSBAD, THE VILLAGE RIGHT
NOW. WHAT ARE SOME GREAT GIFT
IDEAS AND YOU KNOW YOU KNOW,
WHAT ARE YOU OFFERING IN YOUR
STORES? WELL, I THINK WHAT
WE'RE ALL ABOUT IS SUPPORTING
LOCALS SO WE CARRY ABOUT 40
DIFFERENT LOCAL DESIGNERS FROM
HERE FROM SAN DIEGO TO ORANGE
COUNTY. AND SO WE REALLY KIND
OF HIT THAT LOCAL SHOP LOCAL
BRANDING RIGHT ON THE NOSE
THERE. AND SO WE CARRY
DIFFERENT CANDLES. WE CARRY
JEWELRY. WE CARRY HATS FROM
AUSTRALIA. WE HAVE SO MANY
DIFFERENT THINGS AND THAT ARE
REALLY UNIQUE TO US AND WE CAN
DO PERSONALIZED ITEMS WE CAN DO
FOR THE LAST MINUTE. WE CALL
THIS MAN WEEKS. OH WE ARE WE'RE
HERE FOR YOU GUYS AND YOU GUYS
DEFINITELY HELP SHOP AND PUT
SOMETHING TOGETHER. WE ARE
GREAT. WE'RE ALSO KIND OF LIKE
YOUR TEAM. SO IF YOU COME IN
YOU HAVE SOMETHING SPECIFIC IN
MIND. ONE OF OUR STYLISTS WILL
DEFINITELY HELP YOU FIND THE
PERFECT SOMETHING THAT IS
AWESOME. I LAUGH BECAUSE
YESTERDAY I HAD TO RUN TO ULTA
TO GET SOMETHING AND IT WAS
FULL OF MEN LOOKING FOR. SO
YOU'RE NOT KIDDING, RIGHT? YES.
SO SHOW US SOME OF THE STUFF
THAT YOU HAVE. WE ACTUALLY HAVE
AN INITIATIVE HERE AT CBSA
CALLED SHOP LOCAL. SO WE'RE
ALSO, YOU KNOW, SUPPORTING
LOCAL BUSINESSES AS WELL
INCLUDING BUSINESSES LIKE
YOURSELF. RIGHT. SO I WOULD SAY
LIKE THE ECOSYSTEM THAT WE
OFFER HERE REALLY SUPPORTS
EVERYBODY LOCAL IN THE
COMMUNITY. FOR ONE WE HAVE
THESE REALLY COOL JEWELRY
BRANDS. WE HAVE ABOUT 40
DIFFERENT LOCAL JEWELRY
DESIGNERS. THESE ARE ALL WOMEN
DESIGNERS THAT YOU'RE
SUPPORTING WHEN YOU WALK IN
THIS WORLD BOUTIQUE AND THEY DO
AN ARRAY OF DIFFERENT STYLES,
DIFFERENT PRICE POINTS. AND WE
ALWAYS ARE STOCKED TO THE BRAND
WITH SOME OTHER GREAT STUFF. SO
I HAVE A LOT OF LOCAL JEWELRY
ARTISTS THAT WE HAVE IN HERE. I
ALSO CARRY THESE LITTLE GUYS.
THESE ARE SUPER FUN. I LOVE
THEM. THEY'RE LIKE LITTLE
SLITS. WE HAVE LITTLE CARD
CARDHOLDERS TOO. WE HAVE YOU
ANYWHERE FROM 30 DOLLARS UP TO
REALLY COOL RECLAIMED LEATHER
BACKPACK THAT'S UP TO THE 200.
SO WE HAVE A REALLY NICE ARRAY
OF IF YOU WANTED TO DO STOCKING
STUFFERS OR IF YOU WANT TO DO
SOMETHING BIG AND EXTRAVAGANT
NEED THAT LAST MINUTE GIFT FOR
YOUR GIRL. WE HAVE THAT ANOTHER
FUN ITEM THAT WE CARRY OUR
CANDLES THIS COMPANY. THESE ARE
TWO GIRLS THERE OUT OF
CARLSBAD. IT'S CALLED A
CANDLES. AND THIS ONE'S ONE OF
MY FAVORITES. IT'S CALLED MARY
WHICH THIS SCENT ONLY COMES OUT
THIS TIME OF YEAR. IT TRULY
SMELLS LIKE CHRISTMAS IN A
BOTTLE. IT'S JUST LIKE THE BEST
SMELLING KEVLAR I YOU GUYS
COULD SMELL IS SIBERIAN FUR AND
IF YOU LIGHT IT UP YOU'RE GOING
TO SMELL LIKE CHRISTMAS HAS
JUST LANDED IN YOUR HOUSE. I
LOVE IT. YOU CAN'T GO WRONG
WITH THE CANDLES. YOU KNOW, AS
A LOCAL BOUTIQUE YOU'VE BEEN
THROUGH A LOT THIS YEAR. LIKE
MANY PEOPLE RIGHT. LOTS OF SHUT
DOWNS. A LOT OF YOUR BUSINESS
HAS BEEN THROUGH WORD OF MOUTH
FOOT TRAFFIC BUT YOU'VE MANAGED
TO SURVIVE WHICH IS GREAT IN
ONE WAY IS THROUGH VIRTUAL
TRUNK SHOWS. HOW DOES THAT
WORK? WELL, WE PARTNER AT
DIFFERENT BRANDS. WE ALSO HOST
DIFFERENT BRAND COLLABORATIONS
IN STORE. ONE OF OUR FAVORITE
BRANDS TO WORK WITH RIGHT NOW
IS OUR SPACE AND WE ACTUALLY
HAVE A RESIDENCY MEANING WE
HAVE THEIR LOCAL GOODS HERE ALL
THE TIME IN OUR CARLSBAD STORE.
IT'S BASICALLY LIKE A MINI
STORE WITHIN OUR STORE. SO WE
PARTNER BRANDS AND WE DO
VIRTUAL TRUNK SHOWS MEANING YOU
CAN JUMP ONLINE. WE DO LIFE
SEGMENTS ON INSTAGRAM AND YOU
CAN SHOP THE PRODUCT VIRTUALLY
AND WE CAN SHOW WHAT FITS. WE
CAN TALKED ABOUT THE DIFFERENT
WAYS YOU CAN WEAR IT. SO AND WE
CAN WORK WITH A SENSE OF
INFLUENCERS TOO THAT ALSO HELP
GET THE BRAND MESSAGE ACROSS.
BUT INSTAGRAM HAS BEEN SUCH A
GOOD TOOL TO DO ONLINE SALES
AND THEN WE ALSO DO OUR
CURBSIDE PICKUP. SO IF YOU'RE
SOMEBODY THAT DOESN'T REALLY
WANT TO SHOP IN-STORE WE CAN
DEFINITELY DO THAT. WE ALSO
OFFER PRIVATE SHOPPING
APPOINTMENTS. I LOVE IT. I LOVE
ELLE SPACE. I LOVE THEIR
BATHING SUITS, A BIG FAN OF
THEIR BRAND. HEY, YOU HAVE A
BIG HEART AND YOU WANT TO GIVE
BACK TO EMPOWER WOMEN. TELL US
ABOUT THE TERRIBLE A CHARITABLE
COMPONENT OF VIRTUAL TRUNKS
TRUNK SHOWS. SO WHAT WE LIKE TO
DO WHEN WE DO OUR VIRTUAL TRUNK
SHOWS WE LIKE TO GIVE A
PERCENTAGE SALES BACK TO A
LOCAL CHARITY. RIGHT NOW WE'RE
PARTNER WITH LAURA'S HOUSE AND
THAT HELPS WOMEN WHO ARE
SUFFERING FROM DOMESTIC
VIOLENCE AND HELPS GET BACK ON
THEIR FEET AND REALLY SUPPORTS
THEIR LIFESTYLE TRANSITION. SO
THAT'S A CHARITY THAT'S REALLY
CLOSE TO HOME. THEY'RE BASED
OUT OF ORANGE COUNTY. SO
WHENEVER YOU DO A SALE LET'S
SAY IF YOU PURCHASE SOMETHING
FROM OUR VIRTUAL TRUNK SHOW
WHICH IS ONLINE, WE'LL GIVE A
PERCENTAGE OF SALES BACK TO
LAURA'S HOUSE. THAT IS AWESOME,
LISA. FROM SWIRLED BOUTIQUE,
THANK YOU SO MUCH FOR JOINING.
HAPPY HOLIDAYS. LOTS OF SUCCESS
SUCCESSFUL SUCCESS FOR YOU AND
YOUR BUSINESS IN 2021. HOPE
THINGS KIND OF TURN AROUND AND
NOW YOU'VE HAD TO PIVOT LIKE SO
MANY OTHER BUSINESS OWNERS. BUT
I'M SO GLAD THAT YOU'RE STILL
DOING SO WELL. THANK YOU SO
MUCH. AND WE'RE HERE FOR YOU