this is probably the easiest money
you'll make on Shopify what's popping
people it's your boy the Beast of ECOM
back with another video dropping nothing
but you already know value bombs if this
is the first time ever watch on one of
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for one second in this video I wanted to
talk about retargeting how to use
retargeting now I get questions on a
daily basis asking about how to retarget
where to retarget even what to read
target so I thought it'd be fantastic to
drop a video just on retargeting 1 I
want what you should target and breaking
those things down and explaining it info
retargeting is probably the easiest
money you'll make on Shopify and 95% of
the time there will be your highest ROI
ass campaigns so if you ain't
retargeting you're basically leaving so
much money on the table it's unreal so
it make sure you stay to the end watch
all of the video consume it all and most
importantly learn and then go ahead and
implement and start banking so let's
quickly talk in jump straight into the
computer and let's start learning ok so
let's crack straight on with this one no
fluff no BS just straight value Facebook
retargeting 101 like a boss back with
another presentation of course with the
WYSIWYG little little pointer ok now I
absolutely love this meme I had to put
it in here ok if you haven't watched the
film taken this is from the film taken I
don't know who you are it's a famous
scene if for those people who don't know
what this film is you may not get it but
for those who have seen the film may
understand it and may find it funny I
found it funny but this is basically
what retargeting retargeting is I don't
know who you are but you visited my
website once so now will find you again
so now we really target you again and
again and again okay I like this meme
found it funny I hope you laughed as
well if you didn't then oh well okay so
first and foremost what I want to do you
just want to show you some some results
of retargeting now this is just some
results I couldn't even select all of
the retargeting ad sets because this ad
accounts got over 5000 and Facebook kept
timing out okay but I just want to show
you how powerful retargeting actually is
like I mentioned they will always be
your highest robust campaigns you can
see down here some of these robots is
you know at 17 X 17 X so spending
hundred and seventy pounds to generate
3000 okay and can see down here 10 X 6 X
5 X close to 5 X and close to 5 X again
so you can see you know how powerful
retargeting is and like I said if you're
not retargeting you're leaving so much
money on the table it's so powerful okay
these are manual ad sets these are not
our DP these are not even my DPA
campaigns these are just a few manual
targeting menu retargeting which I'm
going to talk about in a second but
let's jump back onto the presentation a
moment so why are we target I want to
break things down okay why you need to
read target well there are many reasons
why people don't buy or why they banned
in their car and I've mentioned that in
some of other videos such as you know
they're not happy with the shipping
price something caused crops up you know
they just don't like the the field they
don't feel secure on the website there's
no trust badges no guarantees all these
sorts of things as you know many many
many reasons why people don't convert at
the point of when they first click on to
the product page now on average a person
needs to see and add 7 times before
making a purchase that's kind of
old-school now
and a personally probably wouldn't agree
with it now of course because with
Facebook ads and social media and how it
is a lot of people are imposed impulse
buyers so as I've mentioned obviously
take that with a grain of salt so you
know it is on average you know but it's
most of the time big companies who
advertising on billboards and all those
sorts of things but it still stands true
where by you know even though they see
the product straight away it doesn't
mean necessarily that they're gonna buy
it but the more chance the more times
you put that product in front of that
person it just reaffirms them in the
back of their head and gives us that
subconscious feeling to then click on to
buy if they didn't buy a straightaway
okay now retargeting will 98 percent be
your highest ROI ask campaigns and as
you've just previously seen they will
you know when done correctly of course
not set at the time there will always be
the campaigns that generate the highest
ROI ask campaigns you know pretty much
I've always found that all of my
retargeting any of the marketer that are
out there that is doing retargeting as
well will find that retargeting
campaigns are the highest ROI ask
campaigns and not retargeting is
basically leaving money on the table
as I've mentioned you know if you're not
retargeting okay you're leaving so much
money on the table and you know I've
made the mistake before of not setting
up DPA ads you know because at that
point I just didn't know how to do it
I'll be honest you know at that point I
didn't know how to do it was too
complicated you know and at that point
you had to install the pixel manually
you know and it was very hard but things
were a lot easier now so if you're not
retargeting you'll basically just
leaving money on the table and your
average order value so you're a RV on
retargeting purchases can be higher if
done correctly and I'm gonna show you in
the later slides why that can be true so
what to retarget what is it you want to
retarget well retarget every goddamn
thing okay that's the whole point of
retargeting you want to retarget every
single thing you want to be building as
many custom
audiences as you possibly can okay to
then enable you to be able to retarget
give you more audiences to retarget and
more chances to put your product back in
front of the customers eyes to to then
encourage them to purchase okay now you
want to use content IDs to generate
these here and I'll show you what
content are these are if people don't
understand what they actually are but
these are some of the content IDs that
you can use to generate these custom
audiences so view content did not add to
cart' so people who viewed the product
but they didn't add to cart'
so they clicked on there they see in the
product page but they didn't add to
cart' for whatever it may be
it may be that the price is too high
they don't like the price the
description didn't you know convince
them to buy all sorts of different
reasons but essentially that's an
audience another audience add to cart'
but did not purchase so they viewed the
product okay
they then added it to their cart okay
but they did not then go ahead and
purchase again for whatever reason it
may be shipping too high you know
whatever it may be but you can build
that audience initiate your checkout but
did not purchase so they added to the
car and from add to cart to initiate
checkout is a is still a stage because
people can add something to their car
then start looking at other products and
not actually then start initiating the
checkout where they put in their details
so I'm initiating checkout and then did
not purchase again that is another
custom audience and of course by
products product buyers and niche buyers
for people who actually then purchased
the product and a Content ID really
quickly just to show you is if you just
look on this website if you get google
if you get if you do a quick Google
search you can find something called
Facebook pixel helpers just a Chrome
extension you can then go onto any
website and it will show you if your
pixels working and how you pixel set up
so we can see here content IDs and this
is what we'd be using in facebook okay
we'd be taking that ID there putting it
into Facebook as a custom audience
people who view content and
did not add to cart' and then building
those customer audiences so that is what
we'd be using let's clip back onto this
so 95 percent viewed and no VC so people
who viewed 95 percent of the video if
you using a video out of course but
didn't click through to view the product
so they watched order in a video but did
not click through to the video for
whatever reason they may not be
convincing enough again for whatever
reason it may be but you can build that
custom audience paid engages and no VC
so people who engaged with the page that
you're advertising from whether you've
got a niche paging you know cooking or
tools or whatever it may be but they
haven't clicked through and seen that
actual product that you're advertising
the list can literally go on but I'm not
going to spend all day here listen out
all of the custom audiences that you can
build so where to retarget make sure you
pixel is set up correctly okay using app
is very easy to do nowadays an app for
this can be pixel perfect that is one I
like to use and you can run manual
retargeting within the campaign for
example set up the ad sets yourself
which is what you were just viewing
earlier those ones was at DPA they were
just manual retargeting within the ad
set so say for example you're selling a
cat toy you've got all your ad sets
targeting cats pets whatever it may be
you can then just set up your ad sets in
there one for person who what a custom
audience then for people who seen the
cat toy but didn't add it to their car
people who added the cat toy to their
cart but didn't purchase okay so there
the ad sets that you can set up within
the campaign DPA is the most effective
way to be target if done correctly and
will not yet be your rehires robots
campaigns DPA is dynamic product ads to
set it up you need just get an app
called flex if I alternatively
pixel-perfect have very good
instructions on how to set up the
Facebook catalog and stuff like that for
DPA and like I says you need to set up a
Facebook catalog
do this but to do this pixel-perfect is
an app it's got a it's got instructions
on how to do it and again or you could
just use an app called flexor five which
generates your Facebook catalogue link
you don't just go through the process
for your Facebook to actually set that
up multi-platform marketing is key to
retargeting utilize Instagram and
different placements not just Facebook
feeds this is highly I couldn't
recommend this anymore
anymore okay don't just we target on
Facebook if you're selling on Facebook
utilize the Instagram platform as well
even the marketplace and other places
and other placements where you can
actually advertise and retarget because
remember people flick from Facebook then
flick through onto Instagram and
remember that's where you want to be put
in the product more places you can put
that product back in front of the
customers eyeballs the better chance you
have of converting okay how many times
have you done it before you've been onto
a website
you know you're looking at something
next thing you know you scroll down on
Facebook you see the products there then
you head over to the Instagram to go and
like your favorite celebrities photos or
whatever it may be and then you see the
exact same products on Facebook that you
were previously looking at okay so that
is key major key that one is like DJ
card says major key multi-platform
marketing is key okay and if you can do
Google Ads of course even better so how
to retarget well you can get very
complex and intricate with retargeting
but basically targeting it still works
so create those custom audiences which I
mentioned in the previous slides one
hundred percent right away okay I
personally like to wait a few days to
get a few sales five or ten at least
before doing up some my new retargeting
okay because you don't want to spend
money on retargeting on a product which
isn't even bringing in sales it makes no
sense whatsoever so you only want to be
retargeting on products which are you
know getting you in sales essentially
doing your manual retargeting your DPA
will constantly be working anyway okay
so once you've got dynamic product and
setup you know they will be working like
work over and over and over again now
offer a discount based on where they are
in the funnel again a major key this is
offer a discount based on where they are
in the funnel now if they view the
product but didn't add to their cart
it's probably due to the price okay they
viewed it all again your description
just isn't good okay so what you want to
do is offer a discount whatever discount
it may be work it out based on your
margins five to five percent ten percent
whatever it may be work it out and offer
a discount on that one for people who
viewed the product didn't add to car if
they added to the car but didn't
purchase try offering free shipping if
you charge it again so if you are adding
so if they are adding to the car okay
and initiating checkout but they're
getting to that point where they don't
actually finish the purchase it may be
that you just charging too much shipping
they don't like ship him okay offer free
shipping or a larger discount you know
if you refer in fucks and here offer 10%
here just work it out based on your
margins now if they viewed 95 percent of
the video but didn't view content you
can offer a discount or just say stock
is running low just to try and get them
to view the product and and get them
across just pushing them as far down the
funnel as you possibly can and again if
they've purchased is another one if
they've purchased this is a major key
actually this one is a little bit of a
value bomb not many people actually do
this one so if you can pull out all of
the content IDs of people who have
actually purchased a product again
referring back to the cap toy you could
you can pull up a create a custom
audience of everyone who has purchased
that cap toy what you can do of course
is say thank you and show them another
related product with a discount code
okay they're gonna be a hot audience
okay as hot as they can get because
they've purchased already purchased from
your website already purchased something
that is related to niche all you've got
to then do is just thank them for buying
it and show them a different products
and again off from a discount code as
well and these the all of these don't
have to be high budgets okay these can
just be very low budgets and just run on
on clockwork so
usual nothing but value bombs as usual I
hope you got some value if you did like
comment and of course smash that
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can see how powerful retargeting is so
if you aren't retargeting right now make
sure you get your retargeting campaign
set up a.s.a.p I've got a link to my
free facebook mastermind group the link
is down below I'm in other marketers are
in they're all helping each other out
with Facebook as shopify ecommerce and
all of that good stuff I'm in there and
other marketers are in there all helping
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the group hit me up on Instagram drop me
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follow and we can connect on there that
is it for this video and I'll be back
with a new videos up and listening but
you already know value bombs
peace and love take care