hi everyone it's neil patel and today is
another day of linkedin unlocked where i
break down advanced strategies to turn
business connections into leads and
customers
uh we're in week two lesson two if you
missed any of the previous lessons you
can go to
neilpatel.com training click on linkedin
unlocked
you'll find all the previous lessons
there for free including the worksheets
cheat sheets pdf guides everything you
need step by step to maximizing your
linkedin reach
traffic and sales there's a lot of big
names like facebook and twitter and
they're great
but linkedin can be a goldmine if you
want to reach powerful people
in this lesson we're going to go over
quite a few things from understanding
your audience
to posting content leveraging linkedin
search to joining groups
and even using ads as well so let's dive
right in understanding your audience
you want to find your best customers
your best customers and clients are on
linkedin when it comes to b2b
all you have to do is reach out to them
once and you can find them
and the easiest way to do this is to use
sales navigator
you'll want to think this through what
perception would you like these
prospects and clients to have of your
brand and business before you start
reaching out to them
pick a position and communicate that to
your audience when you put out your
content and you reach out to them
i also have a template for you the
linkedin message template you can
download this at neilpatel.com
training click on linkedin unlocked
you'll find this under week two
lesson two and if you miss any of the
previous lessons or worksheets or
templates
you can find them on neilpatel.com
training as well
one thing you'll want to do when you're
doing outreach is to include a schedule
link
this allows you to schedule a meeting
with every single email and message that
you end up sending out
and the tools i use for this is calendly
sales navigator
sidekick zoom skype you can use whatever
you want i mainly use calendly
the reason this is important is even
when you get a lead
what you find is by using automatic
scheduling tool
you'll find that you can end up getting
40 plus percent more
engaged people that you can actually get
on the phone and discuss
things with just because you get a lead
doesn't mean they'll talk to you
they may say yes but they may never show
up or follow up with you after
hence i like using calendly you'll also
want to post relevant and engaging
content because that way
it keeps you top of mind for example
anytime that i have anything new related
to marketing
i'll just start a post and i'll just
send out a link
create some text above the link and
that's it
it ends up letting everyone know i can
do this with videos
as well people love it it's allowed me
to get reaches within the thousands and
thousands of people
every single month actually heck in many
cases allows me to reach hundreds and
thousands of people every single month
and some useful ideas for you when
you're doing this is every time you have
a new blog post
push it out every time you have new
stats push it out
every time you want to share latest news
push it out
and you're following what's happening
with your company new product launches
new features
it's all great things to push out
because it allows you to keep
your product your business your services
all top of mind for your potential
audience
now let's go into linkedin's advanced
search feature
it's really cool i don't know why a lot
of people don't use it but it's great
for generating a highly targeted
prospect list
and some benefits of it it allows you
for first second and 30 connections when
you're searching
you can save all your searches has
unlimited commercial use
and you can share with all these people
the latest industry news
as you start connecting with them and
when you're doing advanced search
type what you're searching for in the
search bar and use the filters to narrow
down your search
when you do this linkedin gives you some
helpful tips on how to write your
search queries such as clicking
structuring your search or instructions
for complex surgeons will appear
and use this information to narrow down
what you're looking for even more
specifically
and as you're searching what you'll find
is you'll run into things like
groups groups are great because you'll
find like-minded people
who are actively looking to participate
in linkedin and that's the key there let
me repeat myself
you'll find people who are looking to
actively participate on linkedin
and the reason that's important is when
you're participating with these people
actively they're much more likely to
engage with you respond with you get on
the phone
and do business with you so with these
groups it strengthens connections with
like-minded individuals
it's a free way to communicate you don't
have to pay
you can gain a lot of influence in clout
this is how you become an
expert and this also helps you with
google eat you know expertise authority
and trust
being out there on those social sites
boosting your authority just helps you
that way more people will follow you
respect you
and want to hear what you have to say
you can send out content for free to
your target audience using groups
and of course you can receive feedback
when you have issues or trying to
troubleshoot anything
groups are there for you as well now to
maximize how much you're getting out of
these groups i want you to join at least
10 groups
i want you to interact at least with
five groups per day
make sure you're sharing original
content read members post and give good
advice
and build rapport and send connection
requests
it's very important to follow up and
send those
requests because if you're not you're
not truly connecting with them
i want you to take the 80 20 rule into
consideration
share 80 of interesting content only 20
of self promotion you don't want to
continually self-promote all the time
you want to help other people and put
other people's content
above your own and the last section i
want to cover with you is
linkedin ads my favorite part about ads
is you can sponsor content which allows
you to advertise your content
to the right professionals that would be
interested in potentially partnering
with you
that you can sell to and build
relationships with
and that's the key is it's one of the
best networks to target your ideal
customer
especially in the b2b realm there's many
different types of
content that you can end up doing
sponsorships with single image ads
video ads carousel ads and you can all
see them moving on the screen and
they're all great examples
of the type of ads that you can end up
running when you're trying to win with
your sponsored ads
capitalize on content that already does
well organically because that's the
content that'll probably do the best
with
payments or payment paid ads right and
you don't want to sponsor stuff that
you're like oh this is very very
self-promotional no one cares about it
i'm not saying don't sponsor stuff
that's self-promotional if you
push out stuff that's self-promotional
but no one cares to like it comment on
it organically
chances are it's not going to do well
when you push it out
for the ads as well so pick your best
piece of content that does well
organically
and use it to increase your reach that
way you get more people following you
that way when you push out more content
related to your company into your
offerings
you'll get more people following up with
you there's also sponsored messages
you can send direct one-on-one messages
to your audience keep prospects engaged
delivering interactive messages this
will allow you to drive more
website traffic and generate leads
directly either on your website or from
lead generation forms through linkedin
like linkedin
infield all that kind of stuff helps you
generate the most amount of leads
there's two main formats that you can
choose when sponsoring messages
whether it's a message ad or a
conversation at either one
ends up working there's also text ads as
well they're on the sidebar when you're
just browsing linkedin
they can drive traffic again to your
website landing page help you generate
those
high quality leads you can set your own
budget and you can either pay per click
kind of like facebook or you can also
pay per cpm like facebook as well
and then there's dynamic ads these are
small personalized ads on the right side
of the feed again just like some of the
other formats
they help you generate traffic to your
website and of course
get you those leads as well
and when you're doing ads some of the
different formats that you'll find is
follow company ads spotlight ads or
content ads
my favorite tends to be content ads i
found that the best roi from those
but it doesn't mean you shouldn't test
the follow company as their spotlight
ads you should figure out what's working
for you when you're setting up linkedin
ads you'll either want to sign into your
campaign
manager or create an account choose your
ad objective
set up your audience targeting select
your ad format and
what you would like to use and set your
budget and campaign schedule
general resource for you i know there's
a lot of interest these when it comes to
linkedin ads
i want you to go to neoptel.com training
go to linkedin unlocked week two video
two and under there
you'll find the linkedin ads resources
that we put together to help you get up
your first ad and optimize it
step by step sometimes when you follow
your dreams
it opens up doors for others to be able
to follow theirs
so make sure you go and connect with
people on linkedin
so open up stores for others to be able
to follow their dreams
if you have any questions leave a
comment below if you enjoyed the video
like it subscribe to the channel and if
you
just want help with your marketing you
can always check out neil patel digital
thank you