- Do you want to know more
about marketing a self-published book?
Would you like to have the unfair advantage
over other authors?
- Hey Dale, Dale, Dale.
- Hey Benjamin, what's up?
I was just getting ready to tell them
about marketing a self-published book.
- Unh-unh, not today.
We've heard it all before.
Can you give us something different?
- Ooh, what about Amazon ads?
- [Benjamin] Heard it.
- How about video marketing?
- Mm, that's better.
- Author collaborations?
- Hmm, okay, I like the way you're going.
This is getting warmer.
- (slaps knees) I give up.
- That's okay because I've got a unique way
for marketing a self-published book so stay tuned.
(upbeat music)
- This is self-publishing with Dale.
And if you'd like to learn more about how to publish
books that sell and build an unstoppable author brand,
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so you don't miss a single video.
- Okay, I'll take it from here Dale.
Let's be honest, one of the videos are fantastic.
(groans) They certainly can be,
if you're just as fantastic as writing great scripts.
And it also helps if you have an audience to then share it
and get the virality baked in can be really great.
But not all of us are good at doing those things.
We don't have time to do it.
So I want to just challenge you to switch your mindset
from producing one video to producing something
more like 30 videos.
And I know that sounds mad, counterintuitive perhaps,
but it doesn't necessarily have to mean
30 times the work or effort.
What I'm specifically talking about is an online summit,
which can be incredibly powerful way to build your authority
in this space and really help broaden your reach
across a wider audience.
Which is fantastic if you are starting out
and don't yet have that audience,
as well as if you're slightly further down the line
and already have an audience but are looking
to build it out even further.
Now let me share with you two things
that make a successful summit and why I believe
that that then helps you uniquely in your space
to really capitalize on that opportunity.
So the two things that make a successful summit.
Number one, you kind of need to be creating content
that is centered around a single subject
or common theme at the very least.
And number two, there needs to be a big enough audience
out there that cares about that subject matter,
ideally, is super passionate about it.
Now as an author, this is where you are uniquely positioned
because you are already focused on a particular niche
or genre, and if you're doing it right,
there's almost certainly going to be a bunch
of people out there, across the world,
that care about that particular genre.
And in most cases, they are definitely
super passionate about it.
But how does that save us time?
It's great that we have a subject matter.
It's great that we have a potential audience out there.
How do we get it to that audience?
And how is it even feasible that we can create
30 or 40 talks and have to create
all of that extra work load for ourselves.
And this is where summits are really, really
great at helping us in that area.
So we can invite 30 or so speakers to talk at our summit.
And now these speakers don't have to be high-flying people
that the big publishers, the Penguins out there.
They can be smaller publishers.
They can be other fellow self-publishers.
They can even be readers, your typical reader.
That just cares or has a particular insight
about your genre or particular story to tell
or journey or something else.
When you then have found each of those speakers,
they themselves take responsibility
for creating the content.
Whether it's pre-recorded or broadcast live,
it's down to them to actually come up with the content.
So straight away, you're not having to create
30 or so talks yourself.
Of course, you might just apply a bit of quality control
but that's far less than having to create
it in the first place.
And from an audience standpoint and exposure,
each of those speakers will share it with their audience
and as a bigger piece of the pie,
each speaker is then exposing themselves
to a wider audience.
And of course, you as the host,
as the organizer of this summit,
by definition, gets access to that entire audience as well.
And this is great for both parties,
for all parties in fact, all three of them.
The speaker gets to talk at an event that is focused
around the subject matters that they care about.
They get to build a wider audience
and an authority in their space.
The attendees get to watch content
that they actually care about.
It's focused around a particular theme
but also focused around a few days.
So it's nice and conscious with their time.
And you as the organizer get to build that authority
around that particular subject matter and grow
a audience in a really, really meaningful way.
And the connections and everything else.
And if it works well, you can repeat
it every six months or every quarter.
There's lots of other things you can do with summits.
You can sell tickets and access
so it can be a revenue generator.
But really, the purpose of this talk today,
is just to focus on the benefits from an authority
and a building exposure standpoint.
But you can also do things like
selling it, which can be really, really great.
The great news is that we build a platform
that helps you deliver a summit without too much
fuss and pain.
Head over to heysummit.com.
We've got a 30-day trial and we can help you get set up.
Thanks very much.