In this video, you're going to learn the things you need to do before launching
your Google Shopping campaign, all in our pre-launch checklist.
You can access this checklist below this video so you can have it with you
as you launch your own campaign.
We use this checklist to make sure that our campaigns are ready for maximum profits,
and to avoid wasting money on silly mistakes.
Here are the questions you need to ask yourself as part of your pre-launch check.
1. Do I know what my competitors are doing right now?
You should do deep market research into your competitors, and other people in your space.
You should know how they're advertising, what their pricing is compared to yours,
what their product looks like, any promotions they're running, and so on.
This helps you make sure your store, and whole funnel is as competitive as possible.
Shoppers will be comparing your store to your competitors,
and you want to make sure that you have the best chance at winning their business.
2. What is my break even ROAS?
Everything hinges on Google Shopping being profitable.
Knowing this number will tell you
if you're profitable and inform you for upcoming optimizations.
If you haven't gone through our video on calculating your profits and your
breakeven ROAS, go through that right now.
I'll leave a link down below.
The next thing you need to ask is:
3. Is my website compliant?
Millions of businesses are banned on Google ads and Google Merchant Center every single year.
Many for simple mistakes that could have easily been prevented.
Businesses come to my team all the time after being banned,
and I'll tell you, they're stressed out.
We've helped them get their suspensions removed,
but wouldn't it be great to not have this happen in the first place.
From your contact pages, all the way to your policy pages, make sure you go
through everything we cover in our compliance video to make sure you don't get suspended.
If you haven't gone through that lesson
on making sure your website is compliant go through it right now.
I'll leave a link down below this video.
The next question to ask yourself is:
4. Have I made a test purchase on my site?
In online marketing I can't think of anything more tragic than spending
thousands of dollars on your advertising, only to find out that your checkout isn't working.
Yes, I've seen this happen.
That's why I'm including it right here.
Make sure you test out your full funnel from the moment someone sees your product page,
all the way to the thank you page after the checkout.
The next question is:
5. Have I set up conversion tracking?
Now, this can be an easy thing to miss if you're new to Google ads.
Properly set up conversion tracking will let you see
if your campaign is working, it's as simple as that.
You should be tracking your orders and your revenue amounts.
If you haven't set this up already with Google Ads, go through my full video walkthrough.
I'll leave a link down below.
The next thing you want to check is:
6. Are your Google Merchant Center settings set up correctly?
This includes everything we've covered,
such as your shipping and return settings, your tax settings, your business information settings.
We also want to make sure that none of our products have diagnostics issues.
And finally we want to make sure :
7. That our feeds are set up and active.
You wouldn't have been able to set up your Shopping campaign unless
your feed was set up and active, but what about
any supplementary feeds, any promotional feeds, and what about your reviews feeds?
These are a bit more advanced, and we go through these in our
free Google Shopping course in the later lessons.
I'll leave a link to those lessons down below so you can check them out if you're interested,
and last but not least do one more pass of your Google Shopping campaign.
Does your structure make sense?
Are your audiences set up?
Are you targeting the right locations?
Okay great, we're now ready to launch.
If you're watching this video on YouTube,
it's actually part of our free Google Shopping course on our website.
It's a course we made to help you set up,
optimize, and scale your campaigns to make a lot of money for your ecommerce store.
It's 100% free, with no signup required.
I'll leave a link down below, so go and check that out.
If this video was helpful please give it a like, let me know in the comments down below.
Thanks for watching guys, I'll see you in the next video.
Bye for now.
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