You must have seen
or heard people defend a brand almost
as if the company in question was their friends.
That is what Brand Awareness
can do for a brand:
fit into people's lifestyles and shopping habits
so that consumers don't have to think twice
about becoming customers.
Let's talk about Brand Awareness together.
Here we go!
Hello everyone,
I'm Sara from Dopinger.
In this video, I'm gonna explain
What Brand Awareness Is and How it is Built.
Brand Awareness means
the degree of awareness of the brand
by the public.
The more the target audience recognizes
and remembers a particular brand well,
the higher it's Brand Awareness.
It is incredibly important for success
and the achievement of marketing objectives.
Because
Brand Awareness Fosters Trust,
Creates Associations,
and Strengthens Brand Equity.
Well,
What Can We Do to Build Brand Awareness?
Of course,
it is not built overnight
and is not the result of a simple advertising
or marketing campaign.
Let's give some tips on
building solid brand awareness.
One
Think Like a Person, Not a Company
When you meet a new person,
what do you like to find out about them?
I like to learn about their hobbies,
passions, interests, and so on.
I pay attention to how they talk,
what they like to talk about,
and what they don't.
These are the character traits
by which your brand should determine
and promote itself.
To leave an impact on your audience,
you need to define yourself
as more than one company
that sells a product or service.
How else would you define your company?
How would you introduce your brand to a new friend?
Here are starting from
these simple questions
define your brand's identity
and make the brand perceive
as a set of people
and not as a company without personality.
Two
Take Advantage of Social Media
All of us human beings
benefit from social contact
and spending time with each other.
By staying in touch with other people,
we learn new things
and make ourselves known to others.
The same goes for your brand.
If you only want to connect with others
when you're trying to make a sale,
you risk not building your brand awareness.
To increase your brand awareness,
make your company strong on social media.
Try to interact with the target
by asking questions,
commenting on posts,
or sharing nice and useful content.
Over 50% of the brand's reputation
comes from how it manages its reputation online.
Being social leads to greater brand awareness.
Three
Take Advantage of The Storytelling Technique
Storytelling is an incredibly powerful marketing technique,
whether you are marketing a product
or promoting your brand.
Because it offers something real
for your audience to love.
Working out a narrative or story
around your brand humanizes it
and gives it depth.
The question then arises legitimately:
what should my story be about?
Anything, as long as it's true.
It can be your founder's story
or how you can create a high-quality product
thanks to the careful selection of
raw materials and so on.
People like to hear stories.
However, the story must be real and authentic.
Authenticity facilitates
building brand awareness.
Now that you've built your brand awareness,
I can give you a few tips on
how to increase it.
Firstly
You should offer a freemium option
Freemium is a business model
that consists of offering a basic product
or line of products for free.
Offering a freemium option
allows customers to taste the quality of your service
before making a purchase.
Secondly
you should create a free content
Content is a fun way
to raise awareness of your brand.
You can create quality videos,
infographics,
podcasts,
photos, and more.
Of course,
the articles of your company blog
and the guides are the most valuable
and useful contents.
Free content gives you the ability
to authentically connect with your audience
while getting people to know your brand.
And finally you should sponsor events
Events are a surefire way
to put your brand in front of hundreds,
thousands, or millions of people
who are likely to fit your target audience.
From stands to flyers to bottles of water:
your brand will be everywhere
if you sponsor an event.
It also allows you to strengthen
your brand’s association
with a certain trait of its personality.
This means that
consumers can associate your brand
with the unique feature of that particular event.
Alright, that's it for the
Brand Awareness today.
If you liked this video or learned anything,
please leave a comment
and hit the subscribe button.
If you need more information about this content,
you can check out the description box
and go to dopinger.com.
Thanks for watching,
and have a wonderful day.