this is the biggest pasta factory in the
world Barilla produces 1,400 tons of
pasta each day at its flagship plant in
Parma Italy each line produces about
10,000 pounds of pasta per hour which
goes to fill roughly 230 blue Barilla
boxes the recipe for dry pasta is simple
it only takes stirring wheat semolina
flour and water to make dough Barilla
then takes the dough and turns it into
103 different shapes including long
strands of spaghetti and bow ties of
farfalle machines punch out each shape
before the pasta goes through the drying
process this process allows the pasta to
preserve itself so that nothing else is
needed to keep it fresh this is what
gives the Box yellow carbs a longer
shelf life than most other products we
press the pasta throughout a die which
is a metal plate with holes shaped in
the way to obtain the format of pasta
that we want to pack we dry the pasta
for up to 12 hours in the printers plant
depending on the recipe depending on the
formats in order to obtain a shelf
stable dry and ready to be eaten pasta
the Barilla factory operates 24 hours
seven days a week we produce more than
320 thousand tons of pasta per year
which means at the end of the year more
than 4.2 billions of pasta dishes so we
are very proud to say that in 18 months
we can we can fit the entire population
of the world
Pirela started as a small bake shop in
the center of Parma more than 140 years
ago today the company is privately owned
by fourth-generation Barilla brothers
guido luca and paulo while ownership has
stayed the same for decades much has
changed since 1877
especially in the way pasta is sold
today the turning point came when Pietro
Barilla traveled to the u.s. after the
Second World War and he saw the
packaging of food and so he came back he
was very much in touch with artists and
designers and together with the artists
they designed the blue box which is now
famous all over the world Barilla
consumers around the world buy more
spaghetti than any other blue box
variety and that's what makes it the
most produced shape in the factory I
think that spaghetti in terms of long
cut pasta is very well known all around
the world because in China you have
noodles in Italy spaghetti of course but
it's not that far from the culture and
the habits of many many people Asian in
the world Barilla is available in more
than 100 countries including Brazil
Singapore and Japan Italy was
traditionally the biggest pasta market
for Barilla until the u.s. recently took
over the top spot today the company
controls 32.8% of the entire dry pasta
market in the United States the industry
is growing beyond the US - as consumer
eating habits favor meatless meals and
plant-based diets we've seen definitely
a shift towards more plant-based diets
because it's now University recognize
that they are the best one for the
health of people and of the planet and
so we are seeing globally an increase in
pasta sales the trend doesn't look to be
dying anytime soon which could mean more
demand for blue boxes around the world
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