I'm Antony Bonney of inSurge Unlocked today.
We're going to be talking about how you can be more visible on LinkedIn.
Okay. So today we're going to talk about how to be more visible on LinkedIn.
So, you know your audience is out there and Linkedin is a very big place.
But how do they find you in previous workshops?
I've spoken about your profile picture
and how to make it look great your banner how to get your brand across
and even your settings to make sure that you're visible
but these things are all for when somebody lands.
These are all for some for when somebody actually gets to your profile.
How do they get there? Okay,
Do not be under any illusion. This is a search engine.
Your instant reaction usually is I'm going to Google it and that's absolutely fine.
But there is over 600 million people on LinkedIn.
You need to be visible. Okay.
So on your LinkedIn profile about halfway down you've got a grey box,
which is your dashboard your dashboard offers a huge amount of
insight into how your LinkedIn profiles is being used
and viewed.
So I want to run through a couple of the bits on there.
So first of all, you have the number of people who viewed your profile.
Secondly the number of people who viewed your latest piece of content
and finally the number of search appearances that your profile
is actually appeared in over a period of time.
So I want to start with the people who have viewed your profile.
So the people who viewed your profile
once you click on that you're going to end up with some great analytics
one of the number of people over a period of time
and secondly,
it's going to give you a list of actual profiles that have landed on your personal profile
now if you have a free account you don't See a couple of these I do recommend
using the premium products on LinkedIn.
The reason for this is you get far more visibility of your potential customers
and better ways of interacting with them.
Now. This is a great opportunity to be able to
look and see which one's of these people are your ideal customer
and reach out and connect with them.
You are far more likely to get an accepted connection from somebody who knows who you are
and has already been on your profile.
When you reach out
remember before when I mentioned about the search bar at the top of LinkedIn
this figure here directly correlates to the number of times that
when somebody searches you've been actually appearing in the search.
So what I'd like you to do when this when you finish this video it's likely to get out your mobile.
Go on your desktop go to your LinkedIn profile go to your dashboard.
Click on this figure and scroll right to the bottom,
right the bottom of that you're going to have a list of keywords
those keywords awful lot of you out there are going to be completely irrelevant to the products
and services that you currently sell.
Why is that? Okay.
So the reason that this is happening is
because your profile is not optimised to drive people to those particular keywords.
So for example, this is an example of somebody within our
business now our business we want to be found
for lead generation for business-to-business marketing for digital agency,
and we optimize the profile to make sure that that is what people are going to find us for.
I'm going to show you now how to get the right keywords and where to put them in your profile.
So if you get a real understanding of what keywords,
you should be using your profile first.
I want to talk about Neil Patel's Ubersuggest.
So this is a completely free website that actually gives you a real insight into
what keywords and you should be using
and how they're actually performing this works exactly
the same as Google this this keyword search
is for Google do not be under any illusion if people are searching for those keywords in Google.
They are searching for them on LinkedIn
just as an example here on Ubersuggest we've actually put an example of business coach.
So this is a key word that I've searched
for just to see the kind of search volumes that are coming up on Google for a business coach.
So here you can see it says 1900.
So what this actually does completely free of charge
and you can spend thousands on other pieces of software and companies that can do this.
You can get this completely free. Where you can then find out the other
kinds of keywords that people would be searching
for and if you as a business are location-specific you can then
find out if you are a business coach in London,
if you're a business coaching in Los Angeles,
you can find out exactly the number of people that are searching for those Search terms.
There are a huge amount of examples there
and you can get more you can then use these within your
LinkedIn profile to make sure that your ranking
when people are searching for them.
So, where would you put them in your LinkedIn profile suggestions?
Your TITLE is vitally important your SUMMARY and also just as important in your SKILLS.
These are areas that LinkedIn
and the algorithm wait heavily towards
when people are searching whether you're going to repair a high up in that search rankings or not.
OK as always the most important
thing for me is to give you something to implement this
so I put together a guide on how to use Ubersuggest and how to get the best out of these keywords.
So to get that please Comment below like please do follow me on LinkedIn
and I will see you next time for Workshop Wednesday.