- Do you want to learn to sell anything out there?
Today I'm gonna teach you just that.
Hi everyone, I'm Neil Patel
and today I'm gonna teach you how to sell me this pen.
The key to selling anything.
(bright, upbeat music)
Now before we get started, I have a question for you.
How would you sell me this pen?
Leave a comment below with how you would sell it to me.
Now most of you are going to be like,
hey Neil, this pen is an amazing price.
It's affordable.
And you're gonna go over all these things
but that's not how you sell someone a pen.
There's an exact step on how you should sell a pen
or anything out there.
The first thing you need to do is understand your customer.
Ask some questions, or your potential customer,
ask 'em questions like, hey do you use pens?
What do you use 'em for?
Do you find any value for 'em?
Do you prefer pens of pencils?
How often do you use these pens.
By asking your potential customer the question
or questions around the item you're selling,
it'll help you understand their motive behind using it.
See you're not selling a pen,
you're selling the end solution.
Even when you are selling software or anything out there,
for example my ad agency Neil Patel Digital,
we sell marketing services
and we get companies more traffic.
I don't sell them, hey I'm gonna show you
how to get ranked on Google
or I'm gonna get you at the top of Google.
I sell you traffic and sales
and more importantly, revenue and profit.
The same goes with the pen.
If you understand your customer
you will then know how to pitch 'em.
The second step for you to realize is
not everyone is your ideal customer.
You don't want to sell people
who have no need for a pen, a pen.
You want to focus on your ideal customers.
Being a sales person, it's not about going after a hundred
or a thousand leads.
It's about focusing your time and energy
on all of the qualified ones and ignoring the rest.
That's how you'll make the most money.
Again, it's okay to not sell every single lead
on the product or service you are selling.
The third tip I have for you is use logic
and emotions with your selling.
For example, if I was selling you a pen
and you only used it when you were signing contracts,
it'd be like, whoa, these contracts,
they're changing your business.
That's history in the making, right?
And you'd be like, yeah,
wouldn't you want to remember these moments
by using a really amazing, you know, expensive pen?
And they're like, ah, that makes sense.
On the flip side you can also use logic.
Hey, use all these pens when you're doing home loans
or brokerages, your office needs 'em,
you could be buying nice, fancy, expensive pens
but we have these pens here that last twice as long
and they're roughly the same price,
they're only 10% more.
People are like, oh, 10% more but they last a lot longer,
I'm saving money!
That's using logic.
The fourth tip I have for you is to use pressure.
It's okay using pressure to close a deal faster.
For example, if you're really limited
in how many people you can fulfill that month,
you can let 'em know, hey,
I can only fulfill two more contracts.
We can only take on two more deals or one more deal
if that's not for you, no worries,
let me know, maybe we can start the next month after
but I would just appreciate the open communication.
Putting pressure is a great way
to get people to start moving.
And when you're putting pressure, do not offer discounts.
That's the worst thing you can do.
When you offer the discounts, it'll crush your numbers.
You'll find that the moment you offer a discount,
people will walk all over you
and they'll ask you for more and more.
That's a key to not just selling a pen
but anything out there.
If you need help growing your business,
check out my ad agency, Neil Patel Digital
and if you enjoyed this video,
leave a comment below, like it, share it
and subscribe to the channel.
Thank you for watching.