>>> TODAY ALONE NEARLY 5,000
PEOPLE IN THE UNITED STATES WILL
BE DIAGNOSED WITH CANCER BUT
NEARLY 16 MILLION AMERICANS WHO
CALL THEMSELVES SURVIVORS ARE
LIVING PROOF THAT RESEARCH IS
MAKING A DIFFERENCE.
THE ORGANIZATION STAND UP TO
CANCER HAS WORKED TIRELESSLY FOR
10 YEARS AND COUNTING TO
GENERATE FUNDING.
KATIE COURIC YOU MAY HAVE HEARD
IS IS ONE OF ITS FOUNDERS.
>> GOOD MORNING, SAVANNAH.
IT'S GREAT TO BE HERE.
THANKS SO MUCH.
>> IT'S THE TENTH YEAR FOR SAND
UP TO CANCER.
I'VE KNOWN YOU A WHILE NOW.
SOMETIMES I THINK ABOUT IT,
KATIE, I THINK MY GOODNESS, AT
THE HEIGHT OF YOUR CAREER YOUR
LOST YOUR HUSBAND TO CANCER AND
YOUR SISTER.
YOU RUN AROUND DOING EVERYTHING
AND YOU HAVE THIS BRIGHT SMILE
ON YOUR FACE BUT YOU HAVE NEVER
FORGOTTEN THAT AND YOU'RE ALWAYS
WORKING SO HARD FOR THEM.
>> LIKE SO MANY PEOPLE,
SAVANNAH, I THINK CANCER HAS
AFFECTED ME IN A DEEPLY PERSONAL
WAY.
I LOST MY HUSBAND JAY, AS YOU
PROBABLY REMEMBER.
YOU WERE A YOUNG WHIPPER SNAPPER
REPORTER AT THE TIME WHEN HE WAS
JUST 42 YEARS OLD IN 1998 FROM
COLON CANCER.
A COUPLE YEARS LATER MY OLDER
SISTER EMILY, SORT OF THE
SHINING STAR OF OUR FAMILY DIED
OF PANCREATIC CANCER.
I JUST REALIZED I HAVE TO DO
SOMETHING ABOUT THIS.
I HAVE THIS INCREDIBLE PLATFORM,
"TODAY" SHOW.
YOU PROBABLY REMEMBER MY ON AIR
COLONOSCOPY.
THEN TEN YEARS AGO I GOT
TOGETHER WITH EIGHT REMARKABLE
WOMEN, PEOPLE LIKE SHERRY
LANSING, OF COURSE, IS A
SUPERSTAR IN HOLLYWOOD AND
LAURA, AN INCREDIBLE PRODUCER
WHO LOST HER BATTLE WITH BREAST
CANCER.
WE SAID, YOU KNOW, THIS IS
UNACCEPTABLE.
WE HAVE TO COME UP WITH BETTER
TREATMENTS.
WE HAVE TO FUND THESE INCREDIBLE
SCIENTISTS WHO ARE WORKING
TIRELESSLY TO COME UP WITH
BETTER TREATMENTS.
THAT'S HOW STAND UP TO CANCER
WAS BORN 10 YEARS AGO.
I'M REALLY PROUD.
>> WHEN STRONG WOMEN GET
TOGETHER.
>> WOMEN GET THINGS DONE,
SISTER.
>> THEY DO.
YOU KNOW WHAT, YOU'VE RAISED
HALF A BILLION DOLLARS OVER 10
YEARS.
>> YEAH.
>> DO I HAVE MY FACTS RIGHT?
>> HALF A BILLION WITH A B,
WHICH IS SO EXCITING.
WHAT I'M REALLY PROUD OF, TOO,
SAVANNAH, WE'VE KIND OF CHANGED
THE PARADIGM OF HOW CANCER
RESEARCH IS DONE.
WE HAVE 24 DREAM TEAMS.
WE HAVE SCIENTISTS.
WE REQUIRE COLLABORATION INSTEAD
OF COMPETITION.
WE HAVE SCIENTISTS FROM
INSTITUTIONS TEAMING UP.
>> THEY SHOULD BE SHARING
INFORMATION.
>> THEIR KNOWLEDGE AND EXPERTISE
AND TISSUE SAMPLES.
THEY ARE K FOR USING ON ALL
THESE DIFFERENT TYPES OF CANCER,
PANCREATIC, COLON, SKIN CANCER,
BREAST CANCER, EPI GENETICS, A
NEW APPROACH TO CANCER
TREATMENT.
IMMUNOTHERAPY, HOLDING SO MUCH
PROMISE AND SO EFFECTIVE.
WE'RE TURBO CHARGING CANCER
RESEARCH IN A VERY NEW AND FRESH
WAY.
>> I MEAN, AO WORD OF
ENCOURAGEMENT.
IT'S BEEN 10 YEARS.
THERE'S BEEN SO MANY STRIDES IN
TERMS OF RESEARCH.
YOU MENTIONED IMMUNOTHERAPY, THE
THINGS HAPPENING IN CANCER
RESEARCH WILL MAKE YOUR JAW
DROP.
CHANGING THINGS.
>> OF COURSE WE CAN'T TAKE OUR
FOOT OFF THE GAS PEDAL.
I CAN'T TELL YOU HOW MANY PEOPLE
REACH OUT TO ME.
IT'S HEARTBREAKING IN VERY DIRE
SITUATIONS.
I WISH SO MUCH I COULD HELP
THEM.
HAVING SAID THAT, OUR SCIENTISTS
HAVE IBT COUNTER-ED -- CONTRIBUD
TO FIVE FDA TREATMENTS.
IT'S EXCITING SEEING OUR WORK
BEAR FRUIT AND REALLY HELPING
PEOPLE.
ON OUR TELECAST, CANCER IS SUCH
A HARD TOPIC.
IT'S REALLY GOING TO BE A
CELEBRATION OF SURVIVORSHIP.
>> YOU SEGUED ME RIGHT TO --
>> I'M HELPING YOU.
>> YOU REALLY ARE, GET TO THE
TELECAST.
>> NO, I'M NOT SAYING.
A NATURAL SEGUE.
>> IT'S TONIGHT.
YOU DO THIS GREAT JOB.
IT'S GOING TO BE ON EVERY
CHANNEL.
JUST WATCH IT, IT'S ON EVERY
CHANNEL.
>> I HAVE TO SAY A BIG SHOUTOUT
AND THANK YOU TO NBC.
IT WAS ONE OF THE FIRST
BROADCAST NETWORKS TO COMMIT TO
THIS.
THIS IS OUR SIXTH TELECAST.
NOW IT'S ON 70 BROADCAST CABLE
AND STREAMING NETWORKS AND WE'RE
DOING AN HOUR PREDIGITAL SHOW ON
YOUTUBE, TWITTER, AND FACEBOOK.
SO YOU CANNOT AVOID THIS
TELECAST IF YOU'RE ANYWHERE NEAR
A SCREEN OR A PHONE.
>> BRADLEY COOPER IS YOUR
AMBASSADOR.
>> BRADLEY COOPER IS INVOLVED.
HE LOST HIS DAD TO LUNG CANCER.
WHEN PEOPLE SAY HOW DO YOU GET
SO MANY CELEBRITIES INVOLVED,
WHAT DO THEY SAY IN "US WEEKLY,"
THEY ARE JUST LIKE US, WHEN YOU
CONSIDER ONE IN THREE AMERICANS
WILL BE DIAGNOSED WITH CANCER IN
THEIR LIFETIMES, CELEBRITIES ARE
NO DIFFERENT.
IT'S SO HEARTENING TO SEE
EVERYONE JOIN FORCES FOR A
COMMON CAUSE.
YOU KNOW, I CAN'T THANK YOU
ENOUGH FOR LETTING ME TALK ABOUT
IT HERE.
LOOK, SO SWANKY, ALWAYS SO FUN
FOR ME TO BE BACK HERE AT THE
"TODAY" SHOW.
>> WE CLEANED THE PLACE UP SINCE
YOU LEFT, ALTHOUGH I FOUND YOUR
OLD HAIRBRUSH.
>> I'M SURE YOU FOUND WORSE.
>> WE WON'T