- This is Agent 2021!
(serious music)
(funky music)
(serious music)
So I'm super excited like obviously I do this a ton
but it's never been my party right, I've just been a guest.
The maybe the guest of honor, but always just guest,
and so to be the host, and Kim is crushing it,
and the venue's insane, hopefully you or Derock
or somebody will get some sort of crazy angle
from up top, like it's pretty fucking legit.
And everything is perfect.
And just cause I love Steve Ross I will not razz
on the dolphins part of it all,
the irony of it all, but super excited.
- [Loudspeaker] Ladies and gentlemen, please welcome
to the stage, the CEO of VaynerX, Gary Vaynerchuk.
(audience cheering)
- You know, when I came up with the concept of the name,
I thought it was interesting
to create a conference that actually expires.
We, our ambition is to create this brand, Agent 2021,
for people that we have as agents, you know obviously
we pick the four sectors, industries, that I think
what I'm about to keynote about really matter,
the timing around my new book, Crushing It,
and this talk, is very important, because what is stunning
to me is how much opportunity there is for everybody
at this conference, what I think is super important
to really attack this morning is I truly believe
that most of you don't understand how big the stakes are,
because you get caught, the way I get caught.
I don't believe that most of us understand how early it is,
and I'm worried that you haven't gone deep enough
while you're thinking about going wider.
You're doing well on Facebook ads, or Google ads,
but you're leaving so much more on the table.
I notice, because even I'm doing that.
If I can give you the biggest pieces of advice,
that would be blanket, that I know everybody could
be affected by, whether you have a restaurant, or did,
whether you have a liquor store, or did, whether you're
in the real estate business, insurance, I know for fact,
for fact that you could four to fifty times X,
your investment in both creative, the pictures, the videos,
the written words, and in actually
spending the ads, to get far more.
The fact that you're spending, and it's working,
is hiding the fact that there's a lot more underneath that,
and I would really really really
take advantage of this morning
to set up, to set up the mindset, for you to realize there's
probably a lot more going on in the depth,
then there is in the width.
Before you get get inspired, to start your show,
your podcast, your Alexa skill, what's going on
with Vine 2 when it comes out, before you do that,
which you should, but I feel like for most of us,
including myself, that should be 20% of our energy
and mind, and 80% should be looking very carefully
at what's working, and getting far more committed to it.
This moment, right now, this is how it's going to play out.
And I'm putting it on film, and I'll look back at it.
This is the land grab of the Internet.
This is the land grab to establish yourself
as the personality, the authority, the organization,
the service in your industry, still, you can have four
competitors who've got more followers than you,
you can have people you look up to that have crushed it,
and things of that nature that will speak today, but still,
we haven't even come close, so what does this all mean.
Here's how I think this plays out.
I genuinely believe that 80% and that includes people
that are more shy and scared to be on camera,
and are introverted, I believe that 80% of this audience,
over the next half-decade, is gonna start debating
having a Derock, and an IRS, and a baben.
I think all of you over the next decade will realize
that you are in the media business, that before that you are
any kind of agent, you are actually a show, that the shit
that you watch on Bravo and HGTV and all the other
fucking channels, you can do the same thing,
outside of the guy we have here on his show
and about three other shows, nobody really watches
any of these cable shows.
Literally the biggest thing that's holding back the far
majority in this room, from going into a completely
different level, financially, and happywise, is the fact
that every year they're just taking home too much
of the money they made, and they're buying cars
and vacations and homes and fucking bullshit jewelry.
If you're making money right now, please re-invest it.
In the one thing that doesn't get shattered during
a bad economy, which is your reputation.
I can't thank you enough for being here,
I am so excited about Agent 2021, I am so humbled
that you guys are here, I adore you, and I'm really
looking forward to seeing you guys
throughout the rest of the day.
Thank you.
(audience cheers)
- [Audience Member] Thank you for that.
That was like a game changer.
- Listen.
It's the point of this whole talk.
Like honestly while I've got a lot of you listening,
cause it's a different feeling then onstage, listen to me.
Nobody here is spending enough money or time on this thing.
Nobody.
If I'm not, you're not even fucking close.
Nobody.
There's so much for you to take and I
just think everybody's checking the box.
You feel good that you're on it, when you're
with your other friends, because, you justify things like
I have 4,000 followers on Instagram, it means dick.
Like you have to go all in.
This is like, rough.
I can feel the regret building in my own body,
and I'm like literally the leader of the whole
fucking thing, so where the fuck are you.
Please, please understand how big this is.
Yeah show a lot of different tones, they've loved,
just kind of talk to everybody like I'm talking
to like one person, a lot of times I'm in showman mode,
I went way more mellow, just like, plead, I was like
almost pleading, like right?
It was like a plea.
And it's a plea to all of you, like please understand
how great this era is,
we're just not going hard enough, fuck, think about it.
It's the Internet my friends, it's the fucking Internet.
It's not him, or me, it's the Internet.
It eliminates everything that has commodity.
This is about the fucking Internet, and it can fucking
break your face unless you ride the wave, because too many
of you are looking at the wave coming at you,
and you think you're somebody because you've had some
success, this thing is gonna fucking kill you.
- Amen.
- I, I really am concerned that people think that they're
doing social media and marketing and building their
personal brand, and I think that, that concerns me,
because I think there's so much left to be had,
I think good enough is is just a bad idea, oh it's because
you're not pushing yourself and taking it there,
I think what I'm even specifically focused on right now,
is there is underpriced attention on social media,
that can be leveraged for your success, for your happiness,
and so what I was kind of ranting at, since the people
that came to this conference are a little bit more educated,
is hey, I know that you have an Instagram and a Facebook
account, I know you're running some of these ads,
you're doing Google, you're getting it,
but let's gear it up deeper.
Let's do more Facebook ads, let's do a podcast,
let's get serious, cause the land grab is real.
And the tough thing about real estate is,
you don't know who's in the market.
So you need brand awareness.
You are trading on brand.
That is what Re/Max and fuckin',
you know, and all the, it's brand.
When, Ryan was like, they're not gonna matter,
like brand always matters.
Brand always matters.
So, it's good to own it, not rent it.
Every one of you is wearing something right now
far more likely because of the brand,
not because of the sales.
I don't think you walk into a store and got sold
those sneakers, you know, you were like, you knew, brand.
Brand.
- [Audience Member] Like the Cheese Swizzles?
- What's that?
- [Audience Member] The Cheese Swizzles?
- That's exactly right.
- [Audience Member] How come you didn't give us all a pair?
- Because they're sold the fuck out.
(audience laughing)
- Anyway, gotta go.
Let's go.
- [Audience Member] Hey it's Andy Ria Facebook live.
- Live, what up.
Love you guys see ya.
All right bye guys.
See you soon.
Thank you, thank you man, thank you brother.
- What's your overall message.
Not just today, but when you --
- Macro?
- Yeah.
- 400 trillion to one, was my overall message.
I just can't believe that I'm looking right at you,
camera, that we don't take advantage
of the fact that we're people.
It's 400 trillion to one to even become a person.
My overall message is to squeeze
this thing for all it's got,
and hey the Internet, has come along, and for everybody
who's sitting and watching this right now,
and who's in a job that they hate, the fact that they
can still pay their mortgage, their college loans,
or their kids' schools, but then from 7:00 PM
to two in the morning, sell stuff on Ebay, start
a vlog, start a podcast, this is real.
This is very real.
People are gonna say, oh, ah.
It's real.
I came from nothing, and millions of people
have come from nothing on the back of the Internet.
- Loaded question.
What is the truth about college for children.
- Are you gonna pay for his college?
- Yes I am.
- Well then take your four year vacation bro.
(audience laughing)
- Just kidding.
- I mean, look, look, I think, look, the, college thing
is very very very difficult for me.
I wish I actually was a great student.
I wish I went to Harvard.
Because I think I could impact more people.
I think most people think my point on view on college
is because I was a shit student
and went to a shit college and became successful.
My point of view on college is based on unemotional math.
The math is broken.
We went through a 50, 60 year period
where going to college was ROI positive.
If you went to college and got a piece of paper,
you would then be able to get the return on that investment
because that's how the world worked,
and we were in the era of corporations having the control.
That's not exist.
Do you need, do you need a degree for certain professions?
If you want to be a doctor, lawyer, I understand all that.
But, college is, will he become a well-rounded young man,
and like all the social things, let him go tour
fucking Europe for three months, he'll be way more
well-rounded and worldly than sitting in a fucking
dorm room playing fucking Call of Duty.
- Well you just wanna warn us.
Thank you Gary.
- You're welcome.
Love you guys see ya!
Like literally for the last, probably year now,
I'd say, I've been dreaming about this call,
there's not been anything that is gonna disrupt marketing
to the level of that voices, since social,
and so I'm just excited to be at the forefront of it.
- Where'd this whole idea come about, Agent 2021.
I heard there was --
- You're gonna love this.
- Kay.
- Agent 2021.
- Yes.
I recap this nation event.
- Here's what I can tell.
It's going well.
We're in the middle of it right now,
for a first-time event, it's grand, right,
it's like a stadium, like, I think my team
did an incredible job, I'm sure we'll recap
some of the strengths, some of the weaknesses,
here's what I can tell you.
The 2019 version of this event, is gonna be pretty gangster.
- Typical advice to all this audience that would
you know like to see you in like role model stuff.
- Patience.
Fucking patience.
Patience and self-esteem.
That's what I give a shit about.
I guess my punch line is,
- Yes.
- This next generation,
is gonna destroy, destroy 40 to 50%
of the establishment, because that establishment
didn't know how to speak to that.
But now these kids live 100% on their phone,
which means that if you're not in Instagram
and Snapchat, you don't exist.
Brands that are growing at an extreme rapid rate,
are spending on Facebook and Instagram,
and brands that are declining at an extreme rapid rate,
are disproportionately spending money on television.
There's nothing else to say.
That's data.
It's just about perspective on this shit.
You have no choice.
- Yeah.
No absolutely.
- What, you gonna dwell about 2000 fucking eight?
For how long?
You won't get your shit together unless you understand
what the fuck is actually happening here.
And what's actually happening here, is we're looking
through the greatest fucking time of all time,
because we are fucking live on video on Facebook.
Do you guys understand how ridiculous the opportunity is?
Please take advantage of it.
So many people wasting the opportunity.
Because it takes a little success,
and you're not really fucking squeezing.
My whole keynote this morning was a weird vibe, I was like,
we're not fucking squeezing it enough.
Fucking squeeze it Canada!
(excited chatter)
- So I feel like the cooler thing for me to see throughout
the day was like, that, created this, and it
got people here, but the value that they got
out of what we provided, and then they left
and they were like --
- What you guys, the core of what people felt about what
you guys did, and then what our employees did, it was great.
All right.
Thank you guys.
Bye.
(mellow music)
- Just another day at the office.
(mellow music)
(turn signal ticking)
- My why is really like, gratitude.
Almost guilt.
I feel like I was gifted all this shit,
and I feel like --
- [Friend] Gotta give back, right?
I, I get you.
- 100 percent.
- [Friend] Talk about what gets you up, like every day.
- 100%.
Legacy.
So one thing I'm fascinated by with realtors, is the recall.
If I told the three of you, four of you,
my favorite move, my favorite move,
I think you guys sell a home and you're out.
It's like you hooked up with a pretty girl and you're out.
I think if you went and sent someone a $200 gift basket,
18 months, not a year, after you sold their home,
and said, hey, I was thinking about you, so hoping
that you're in love with the home as you were,
a year a half ago.
That's it.
They're gonna get that gift basket and be like, the fuck?
And then, three weeks later, their aunt's gonna
come over and say they're selling a home,
and they're gonna say, you know you fucking have
to use, no, when I tell you nobody does it, for real.
(audience cheering)
- He still has a voice.
- I don't, I don't know how much of a voice I have,
but I will say this.
First of all, I wanna thank Tom for coming up,
Brian, I see you in the corner there, you're hair's getting
a little puffier, which I like.
It's the humidity!
I knew it!
I wanna thank you too bro, and you're whole team,
I mean you're whole team's got great hair.
I, thank you guys all so much for coming out, you know,
you guys being here has given our team back home
an obnoxious amount of confidence.
And what we're gonna do with this next year.
I wanna just thank everybody for coming out,
I think there was a lot of value today,
most of all, I hope you heed the content that you consumed,
there's a lot of winners in this room, and I think winners
are the most vulnerable, cause they're leaving a lot
on the table because they're winning, and so I hope
that's the theme that a lot of people left with.
But most of all, just thank you so much,
I wish you guys health, because everything else
is controllable.
I love you more bro.
Thanks for being here.
And I hope you have a good night.
Take care.
Thanks, cheers!
- [Woman] Long day?
- Long day.
(mellow music)