Hey everyone. This is Stefan from
ProjectLifeMastery.com and in this
video, I'm going to share with you what I
call my content creation machine. This is
the exact process that I utilize in my
online business that's allowed me to
create a ton of content, allows me to
attract thousands of people to me online
and it's helped me build my brand, Project
Life Mastery to where it is today.
Now, you might be wondering how is it
that there's people out there creating
so much content. You might look
at someone like myself or someone else
out there that you might follow and be
blown away by the amount of content that
they're producing on a daily or weekly
basis. You might be a content creator
yourself, you might be a blogger, a
YouTuber, a podcaster, whatever it is and
you might be overwhelmed, you might be
overwhelmed by being able to
keep up with creating content.
Maybe you could do a blog post once a
week or a video once a week but on top
of that, you got to do your Facebook, right?
Get in Facebook everyday, in Twitter, in
Instagram everyday and Pinterest and
Periscope and Snapchat and I totally get
it. It could be very overwhelming if you don't
have a system for it, if you're not
automating it in some way, if you're not
leveraging your self. That's primarily
what I want to show you and share with
you in this video. Now, the process that I'm
going to share with you is the process
that I utilize in my business to create
content. This video, I'm going to try to
keep it around 10 minutes or so but I
can't go into everything in this video.
It's pretty in-depth. I am creating a
bonus for my affiliate marketing mastery
members that's going go into this
exact process in a lot more detail but
I still think it's important to share
this with you because it will help you
understand things a lot better and allow
you to leverage your self and work smarter,
not necessarily harder,
okay? Let's say this video right now is
a 10-minute video and hopefully, I'll try
to keep it within 10 minutes.
The first step that I do to create
content is a recorded video,
okay. Step one, video. This is a
video that what I do is I actually have a
virtual assistant, someone on my team
that helps to automate this process.
Really, that's the most important thing
when it comes to automation.
You can do all these yourself but it's
going to be way too overwhelming for you to
do it.
I'm very blessed now because I've built an
amazing team of people that work for
Project Life Mastery and I have virtual
assistants in the Philippines, I've got
virtual team in Canada, United States, all
over the world that work with me, it just so
happens in the Philippines, you can get
people very inexpensively for some of
these very mundane or repetitive type-stuffs
that you probably not going to want to do
yourself. To give you an idea, you can
find virtual assistants in the
Philippines for as low as $3 an
hour which is a great wage for them
there because their economy, their
exchange rate, everything is much
different for them there and that's
going to help you to do some of these
stuffs for you. I'm going to share the process
that I utilize. A recorded video, let's
say it's a 10-minute video. By the
way, I apologize for my writing. It'll be
a little bit messy at times.
A recorded video, I then share this on
Dropbox and this goes to my virtual
assistant who does the video editing.
Essentially, what this person does, they
receive the video, they edit it. My video, there's
really not much editing involved. It's
just at the front and the end,
we add an end slate the end of the video. He uploads
to YouTube, optimizes it and step one is
done,
okay. He puts the video up on YouTube.
By the way, YouTube is the second largest
search engine in the world behind Google.
Video is powerful. Hopefully, you're
utilizing that in your business as well.
Most content online is video.
Actually, within the next 10 years, 90%
of content is going to be video.
If you just don't believe me, look at
your Facebook feed, what do you see most
of, video. Snapchat, Instagram, what do you
see most of, video. Video
is a very powerful form of content
that you want to be utilizing in your
business to build your brand and to
attract people to you online. I
usually always start with a video. The
second step of what we do is we get that
video transcribed,
okay. We turn it ... we transcribe the video
which becomes an article that we can
then publish on a blog. Step two is to
transcribe
into article. Now, the benefit for this is
by having the article on the blog as
well as embedding the YouTube video in
the blog post, that allows us to create
content that can then be picked up by
Google and the other search engines out
there. Google is the number one search
engine out there. By publishing written
articles, then, my content can show up
if people search in Google for either
short tail or long tail keywords, that is
another great source of attracting
people online. Also, some people, they
don't want to watch a video, they just
want to read and reading
is almost like a shorter….you can
skim through it and pick up the
content that way too. Transcribing into
an article. There's people you can hire
for that. There's companies you can use. I
use rev.com, R-E-V.com and it's about
$1 for every one minute,
so a 10-minute video costs $10 to
turn into an article. You can either have
someone that can maybe edit it, clean it up a
little bit to make it a little bit more readable
or to SEO-optimize it for Google and the
search engines for specific keyword but
turning it into an article is really the
second step. The third step is we
take the audio from this video,
okay, this video here and we're going to turn
that into a podcast. Take the 10-minute
audio, have somebody that adds an intro and an
outro to that and then, puts that up on
iTunes and now, all of a sudden, you have
another piece of content, a podcast that's on
iTunes that a lot of people can find you
from and consume your content that way.
We also embed the podcast on the blog
post. On the blog post, we have an article,
the video embedded as well as the
podcast embedded. Very powerful. This
one video already is three forms of
content,
okay. Three places for people to find me,
as well as for people to consume my
content because some people, they like to
listen, right? They want to listen, whether
at the gym, whether driving their car, so
podcast is also a great way to repurpose
your content. Now, the next step is what
we do is I have somebody that goes
through the transcript, okay, or the video
or the podcast
and they basically find little sentences
or excerpts, pieces of content that can
be created into social media content.
Maybe let's say in this video, I say
something like content is king.
Everybody should be using content in
their online business. Okay. I use that
sentence, content is king,
everybody should be using content in their online
business. Well, the person is going to
then take that and he can now publish that
as a tweet on Twitter.
Okay, so this person now is going to
publish this on Twitter and then, from
there, can turn that into an image. You can use
different softwares or tools like Canva.com
for example and then, basically put a
background image with that quote on
there as well and then, put that on
Instagram. Then, from there, you can
also take that, either the quote or the
image itself and put that on Facebook.
They can also be put on Pinterest, et cetera.
It can go on all these different
platforms or you can also take clips
from this video, for example, Instagram,
you can have a minute clip or on Facebook,
you can take little excerpts of
clips and that can also be content that's
published on Instagram or Facebook or
even Twitter as well. It's all about
re-purposing the content because here is
this 10 minute video that I created all
of a sudden, it's become seven
different pieces of content at all
these different platforms. In fact, this
one video can become several
tweets or Instagram posts or
Facebook posts or Pinterest posts
all from this 10-minute video. Again,
it's working smarter, not harder. It's using
leverage, leveraging your self as much as
possible. Like I said, you could
either do this yourself or you could just
hire someone inexpensively that can
rinse and repeat this machine for you.
In doing so, you're going to be able to create
so much more content consistently. To
give you an idea, also, for me, sometimes,
I'll do a Snapchat story, sometimes, I
might even do a Periscope live stream. The
same process applies. If I did a
Periscope stream,
that could be turned into a YouTube
video, publish on YouTube, it can be
transcribed, podcast, et cetera, all from
that one piece of content that I created.
Okay. Leveraging your self as much as
possible. This is what the big
influencers do, this is what the big
people out there online or in
certain industries do as well. For
example, a lot of people ... of the books
that you might be buying, the person
that's writing the book, they're not actually
even writing the book themselves in a
lot of cases. Now, a lot of cases, there is a
ghost writer who's essentially going
videos and content that that person's
already created and they're transcribing
that and they're editing it and cleaning
it up and turning that into a book and
then, publishing that to become a New
York Times bestselling book. In a lot
of cases, these people, they're not
sitting there writing their own book,
they're leveraging them self by using
other people and re-purposing content
that they've already created. To give you an
idea, I've done that myself where I've taken
certain videos that's I've done that just
really amazing value, had someone
transcribe it, edit it, clean it up,
publishing that as a Kindle book that
can then sell on Amazon for a couple of dollars.
That's a great way of
re-purposing content and being smarter
with it. Hopefully, this gives you a
good idea of this content-creation
machine, how to leverage yourself, work smarter.
Like I said, I'm going a lot more in
depth with this in my Affiliate Marketing
Mastery program in terms of the
actual details and behind the scenes of
how I do it in my business. So if you're
member of that, you're going to benefit
from that coming soon but regardless of
that, I just want to show you guys the
power of leverage and how to
create more content on all these
different platforms to help you grow
your brand and your online business.
Thank you for watching this video. Hope
you enjoyed it. We're just at 10 minutes
right here which is great. Just on time
for once,
if you enjoyed it, hit the thumbs up
button, subscribe for more videos, leave a
comment below. If you want to check
out Affiliate Marketing Mastery, then
I've a great, a four-part three video
series for you. Just go to
affiliatemarketingmastery.com or click the link
below in the description, head on over
there,
get access to the videos that I have
available for you. That's it for this
video. I'll see you guys in the next
one.