- One of the most powerful ways to make
the investment on a book back
in no time flat is to take the book you've created
and turn it into a live workshop
or an online training course or both.
I've done this and coached folks
through creating their own courses
so I've got my step by step approach for you.
Stick around.
(rock music)
Hey I'm Julie the Book Broad.
Award winning author and founder
of this fantastic company that cares about authors
and their success so much called Book Launchers.
Seriously caring more than other companies
is our super power.
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All right so you would otherwise pay big bucks
to learn what I'm going to teach you.
So get out a pen and paper.
I'm not kidding.
Get that pen and paper out.
Number one, when you're thinking about
turning your book into a course,
what is the outcome of the course for the students?
Obviously for you the outcome is you're going to make money
selling your experience and expertise.
But what are you students going to get?
This is essentially the hook of your book.
Remember that?
Check out this video if you need to.
Really this is the promise of your course.
Let me give you a few examples.
Pat Flynn has a course called
Smart from Start: How to Find a Winning Business Idea
and Land Your First Customer.
Another example, Kevin Hogan's
professional speaker's course.
Earn $100,000 as a paid professional speaker.
One of my real estate investing training courses
that I created with my husband was called
Fund Your Deals in 49 Days:
How to Raise All the Money You Need
for your real estate deals with no begging
or cold calls required.
You get the picture.
So figure out your promise and what
the real benefit is for your student.
Number two, create a simple sales page for your course.
Outline your promise and how
you're going to deliver on that promise.
With the book done, guess what?
Your course can follow along with the flow of your book.
You're going to cut some stories out.
You're going to add some resources
and you're going to dig deeper into the step by step.
But essentially you have a course outline.
So layout the eight to 10 modules that you have
with key highlights from each section on the sales page.
Oh and by the way I'm going to have some resources
down below on what makes a great sales page.
Number three, now this is super important.
Put the sales page out there into the world
and offer it on pre-launch.
Price it for 50% of what you plan to charge
and get those credit cards.
Get that money.
(laughing)
You'll need some email copy and ways
to promote it whether you're promoting it
to your email list or your social media.
Or you get a colleague with a list
and get them to promote it and give them
100% of the the sales if they promote it to their list.
Do whatever you can to get it in front of a handful,
well not a handful.
Like hundreds of people to see
if they're going to pull their credit card out.
This is not about making money at this stage.
This is about not wasting time and effort
to create a course that nobody is going to pay for.
I've done it and it sucks.
So I'm trying to save you from doing it.
If you're not hitting five to 10 pre-sales
and you've reached a thousand people with this at least,
don't build your course.
Go back, tweak the copy.
Try and revisit the promise.
Maybe try and change up how you're delivering it
or how it's offered and try again.
And if it's still not working, build the course.
(laughing)
I'm going to have some resources below
'cause there's a lot of pieces to creating sales pages
and email lists that we just don't have time
to get into in a single vide.
But I'm going to have some stuff below to help you out.
Number four, assuming you have a minimum level
of pre-sales to warrant moving forward.
Awesome, now it's time to give your pre-sale people
something of value to chew on in the meantime.
A video that's like a pre-step.
For example if I was going to get you started
on writing a book before we were ready to coach you.
I would have you go and read
the five best selling books in your industry or niche.
And really you should be doing that.
So it's not make work,
it's something of high value you can get
them started on while you go and build the course.
Number five, get to work and build that course.
I recommend using the Thinkific platform.
I have a special offer for you in the link below
if you're interested in working with them
to help build out your course.
But basically you want to take the content
from the outline and now create videos,
worksheets, maybe some resource manuals, checklists.
(laughing)
I'm a fan of the workbook video combination.
But it depends on your space,
who your course is for,
and how you want to see it delivered.
But you got to go build it now.
Number six, prepare for your official launch.
Maybe it's happening three to six months
after your book comes out,
you can let your book buyers know
and book supporters know it's coming.
If they loved your book,
they'll love this program.
If you built a course from your book,
tell us about it below.
Link to that sales page too.
Let's check it out and support each other.
And while you're on the way to the comments,
please smash that thumbs up button
like it's a no whammy button.
(laughing)
And you may also enjoy these other fantastic videos
on how to make a return on your investment
in a book and all the other benefits
of writing a book besides money.
Because there's a lot of those too.