Hello, everybody
Welcome back to my channel
I'm Greyson
Have you ever experienced such a situation
It took you a long time
An elaborate film
A dozen hours passed after the film was released
No one is watching your film
Or only a few people will see your film
You're very confused
I wonder why this happens
It's probably because you're not doing SEO well
The YouTube algorithm can't understand your video content
Of course, movies are not recommended for audiences to watch
So these movies today
I'll give you a complete breakdown
YouTube's SEO
After watching this video
You can do SEO for every movie you make
Let more people see the film
If you want to fully master and apply YouTube SEO
Don't miss this video
A lot of people think you just have to make a good movie
Then upload it to YouTube
The film is available to millions of users on YouTube
But it's not that simple
YouTube is second only to Google in the world
The second largest search engine
YouTube is a Google product
Google and YouTube
Can occupy the top two search engines
That's because when viewers search for information on both platforms
They can provide the best answers for the audience
This is called introducing the concept of SEO
So much for SEO
There's probably a lot of people watching
Not sure what SEO really is
SEO is search engine optimization in a nutshell
In simple terms
SEO requires that you put the right information into the video
So the YouTube algorithm can recognize your video content
Recommend it to the right audience
Google and YouTube are a big part of the revenue stream
It comes from advertising revenue
So they want to make sure that people all over the world
Think of them as your first choice when searching for information
When people search for information on Google
Every result page that appears will have some ads inserted
That's how Google USES advertising to make money
For YouTube
Advertisements will appear in the film
When people search for information on YouTube
YouTube will provide the best movies to meet the audience's needs
So the audience will watch the ads as well as the film
That's how YouTube makes money from advertising
You might have great content
But because you didn't do SEO well
Causes users to be unable to search for problems in the audience
Recommend your films to the audience
We need to know that YouTube is not human
It doesn't know what your movie is about by watching it
So what you have to do is through SEO
Make it easier for YouTube to see your video content
Know your movie keywords
When people search for relevant keywords on YouTube
YouTube knows what you're doing
Can help these audiences solve the problem
It will recommend your film to this audience
When it comes to keywords
And that brings me to the first point I want to make in these films today
Because YouTube SEO is the most important
That's the key word
It's the foundation of the whole SEO process
Keywords are the words or phrases you provide to YouTube
So that YouTube can understand your video content
This can be a short phrase
Campus life, for example, can also be a long sentence
How do you make a million dollars a year
How to learn to invest stock etc.
Before deciding on the movie keywords
You need to do your research on the key words of the film
You need to look at the volume and spirit of these keywords
If you're going to make a weight-loss movie
And want to lose weight as a key word in the film
As a small channel
You may not be able to use this keyword to lose weight
To help your movies rank high in search
When you're doing keyword research
Although weight loss is a very popular search term
But it also faces a lot of competition
So even if you do SEO best
You may still not be able to
Get your movies to the top of the search rankings
Because there are those big channel movies that have taken up these positions
These films have been viewed by hundreds of thousands of people
So YouTube is more willing
Recommend these films to the audience
So let's do it as a little channel
Does that mean
We won't be able to get people to see our film
The answer is definitely not
So we're going to use the long tail keyword
These long tail keywords should be available
Good search volume and low competition
Such as the lazy way to lose weight
How to lose weight healthily and so on
Use these long tail keywords
You have less competition
This gives the audience a better chance to search for your film
I'll tell you about it here
How do I find keywords for my films
I usually search YouTube for my movie keywords
And then with Tubebuddy
Tubebuddy can be a very intuitive embodiment
The amount of searches and competition for a keyword
And they'll give you an overall score based on that
If you want to know how to use Tubebuddy
To find the most appropriate keywords
You can go and see this film of mine
I want you to pay attention here
We don't have to use just one keyword
We can use multiple keywords related to the content of the movie
To maximize the optimization of our movie
But an important point
We need to have a core keyword
This key keyword is the best expression of what your film is about
And this key word should appear many times in your movie's message
That's the basic idea of keywords
And why should we care
Key words research
After we find the movie keywords
We're going to start the process of optimizing step by step
Our film
Let's tell YouTube the algorithm
Our video content
The first step is to optimize the title
I see a lot of new Youtubers
The mistake they often make is this
Their titles don't contain any movie keywords
Or maybe their titles have nothing to do with the content at all
I know they want to make use of some strange titles
To induce viewers to click in to see their films
But it's better for the big channels that have a certain fan base
Because their fans don't care what they post
They all choose to watch
For smaller channels this approach will not work for the most part
Because the YouTube algorithm doesn't recognize your video content
Naturally, I don't know what kind of audience to recommend
We need to know
Look in YouTube
The audience always comes first
We as content creators are there to serve the audience
If YouTube recommends it to a random audience
Unrelated movies
Then the audience will think they're on YouTube
They can't get what they want
Then they will gradually stop using YouTube
so
When you have your core keywords ready
You want to put your key words in the title of the movie
For example, your key keywords are
Let's say we have a YouTube channel 2020
Then you can put it in your title
The title is limited to one hundred words
So we can also add the second and third keywords
Take, for example, seven steps to building a successful YouTube channel 2020
Although your title can use up to 100 words
But YouTube only extracts the first 70 words
So you want to make sure that your core keywords
In the first 70 words
The next step is the description bar
The description bar is YouTube gives you plenty of space
I'll let you tell it
What exactly is your film about
But I still find that there are a lot of Youtubers
They don't pay attention to the description bar
Some just let go
Some wrote a few words unrelated to the film
The description bar has a space of 5,000 words
We must not waste
I usually copy my title to the description bar
Because you want to make sure that your core keywords appear at the top of the description
Then I write two or three paragraphs
It's all about my film
Try to include my movie keywords
Some long tail keywords may mean the same thing
But the expression is different
Because many viewers will use different expressions
To search the same question
So you have to make sure
You try to cover all of them
In the description column
You can also put links to various movies
This will make it easier for the audience to watch your other films
We need to know the main purpose of YouTube
Keep the audience on the platform as long as possible
When the audience stays on YouTube
They'll be able to see more ads
That means YouTube can make more money
It's also in your interest
When the audience keeps watching the movie on your channel
It will increase the number and duration of your videos
At the same time
YouTube will also notice that your audience likes your content
That will be recommended to a wider audience
The third part is the label
Labels are also very important
Although some people think labels are less and less important now
But I think that's another way to do it
Tell YouTube
Our video content
Our movie keywords
So you can put what you have prepared beforehand
All the keywords related to the movie are put into the tag
But here's the thing
Labels should be as fine as possible
The more accurate, the better
If we all use those crazy labels
Like Vlog, makeup, fitness
Then YouTube will take our video
Fall into these broad categories
The resulting films are drowned out by them
They can't be seen
So we should try to use the long tail keywords as our tags
Break down our content
To improve our search rankings
The fourth step is subtitles
The subtitles contain every word you say in the movie
That's the script of the movie
I want to ask you
Are you uploading a video
I skipped the subtitle step
Please use the comment section below *
Tell me
Because a lot of people think
Because YouTube automatically generates subtitles
Why do I have to do it again
YouTube does generate subtitles automatically, though
But you can see how that works
You'll find a lot of mistakes
YouTube's AI is already very strong
But it still can't be like a person
Read every word we say in the movie
We've talked so much
Let YouTube know what we're doing
And the subtitle is that you put the whole movie on it, word by word
If we could provide YouTube with this complete material
Are you still worried that YouTube won't get your videos
here
Have you noticed the importance of subtitles
So next time you upload a video, don't skip the subtitles
Don't skip the subtitles again
This is a very powerful tool
Make your videos available to YouTube
To improve our movie search ranking
Let more people see our films
The fifth step is the file name
YouTube gives us a lot of ways
Let's be able to tell YouTube
Our video content
Like the title before
Description column
The label
subtitles
The file name is one way to do it
When you export the movie file
Don't you just name them
It could be a number
Or maybe I just picked the word
When you actually upload a video
YouTube will also look at the file name of your movie
When you play around with the file name of your movie
You miss telling it again
YouTube your video information opportunities
So usually I'm going to use the title of my movie as the name of my movie
I want you to pay attention here
You must change the file name of the movie before you upload it
You can't change it on YouTube
The sixth step is to indent
I've been stressing the importance of thumbnails
Your thumbnails should be eye-catching
Be clean and not messy
Indent font should be large and clear
The information on the thumbnail is best
It aroused the audience's desire to see the film
The audience is usually drawn to the thumbnail first
Then look at your title
Finally decide if you should watch your film
When your thumbnail is able to draw the audience in to watch the film
Your search ranking will go up
Because YouTube knows that the audience likes your video
We talked about file names earlier
It's not just the file name of the movie that needs to be changed
We also need to indent the filename of the image
I usually name the file name of my thumbnail the title of my movie
That's another way
Tell YouTube about our videos
That's what SEO is
You have to tell it in a different way
Your video content
Your video information
These six steps are what you need to do before you release the video
Just do the SEO job
Notice that
This work must be done before you release the film
Because the moment you click publish
YouTube will start scanning
Every message in the movie
Title description bar tags and so on
Because YouTube wants to make sure that its search results are the best
So when a new movie comes out
It starts to decide whether it's a good movie or a bad movie
When you don't do the six SEO steps before releasing the video
YouTube doesn't recognize it
Your video content
You're going to judge it as a bad film
It's not recommended to the audience
Naturally, no one watched the film
So don't think you can do SEO after you release a movie
We had to do our SEO work before we released the movie
Don't let all our efforts be wasted
There are many factors that affect movie SEO
First of all,
The first is audience viscosity
If your video is for ten minutes
The audience left your film after watching it for only 30 seconds
YouTube will think it's not a good movie
Can't meet the needs of the audience
In the following
When viewers search for related questions
YouTube will choose not to recommend your videos to this audience
So we try our best to ensure the high quality of the film delivery value
Help the audience solve the problem
Try to get the audience through most of the film
We also need to increase the interaction of the film
Examples are commenting on thumb up and subscribing
That's a positive sign for YouTube
The audience loves your content
It will be recommended to a wider audience
So you can actively appeal to the audience for your thumb up in the film
At the same time you can ask questions
Let the audience comment on the film
Find as many ways as you can
Let the audience interact with your film
here
Give me a like
There is another factor that can indirectly affect SEO
The length of the film
We talked about YouTube hope earlier
The longer viewers stay on the platform, the better
So if your movie is longer
The audience will potentially watch more time
I'm not asking you to start right now
Forced the use of various means to increase the length of the film
It was supposed to be a five-minute film
Force something that doesn't make sense and add it to ten minutes
This is wrong
It can also affect your film's audience stickiness
Have a negative effect
I'm talking about the quality of the content
Add more content value in a reasonable way
This increases the length of the film
The third factor that affects SEO is
The playlist
I know a lot of people underestimate the power of playlists
Do you know
Can playlists actually appear in YouTube search results?
We don't just make movies about certain topics
We also make playlists around certain topics
It could all be your own video
It could be your movie and someone else's movie
When you're done with the playlist
You want to optimize the movie description bar
Does this give the audience an idea of what your playlist is about
More importantly, let YouTube know
What is this playlist about
The last factor that affects SEO
Is to keep updating the movie
If you want YouTube to recommend your videos
You have to let YouTube know
You're constantly updating the movie and generating new content
That doesn't mean YouTube won't recommend your old videos
But YouTube will love it more
A channel that constantly creates new content
This is their top recommendation
So whatever your update frequency is
Once a week, twice a week or once a month
Try to keep it up to date
This will be great for your channel
That's all I have to share with you today
All about YouTube SEO
I believe at this time
You can do it with confidence
SEO for your next movie is up
Also welcome to let me know in the comments below
Which technique do you think will work best for you
If you found these videos helpful to you today
Please give me a "like"
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About how to run a YouTube channel
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Help you build a successful YouTube channel
See you next time
Bye bye