today we are going to be talking about one of my favorite topics and that is getting clients for
your digital marketing agency for your software company your coaching your consulting business
because guys at the end of the day it's all kind of the same thing and this is a question
that i get asked all the time it's one of my favorite topics because it's what i specialize in
and i've got a ton of videos here on the channel talking about different strategies and different
funnels and all this cool stuff this video is gonna be completely different than all
of those and i'm gonna basically kind of gear it towards two different types of style sales styles
and you gotta go kind of look at what what are your natural skill sets and what sales
style matches your natural skill sets better right because you've got kind of more of like the high
ticket skill set which we're going to talk about here in a second and that's more if like you're
a talker like you like to get on the phone with people you like to be in person with people and
then there's like the other style is like more for me right it's like the introverted person i know
a lot of people watch this channel i'm like jason you're not introverted like no guys like the most
excited i ever get is when i'm like shooting these youtube videos for you i'm just messing but but
you got like the other style which is more of like the webinar style right so you're selling through
um sales videos long long form sales letters uh long form webinars all that cool stuff and
so i've actually got four books that i wanted to go through and break down and i highly recommend
you guys get i'll list them down below i'm not i don't have any affiliate links or anything like
that so it's not like i'm not trying to make money off this i'm just trying to go through and help
you guys because i know getting clients is a big struggle for a lot of people and i don't want it
to be one of yours right and so uh the first way we're gonna actually the first book it has nothing
to do with getting clients has everything to do with your mindset and actually finding the right
mentors and the coaches and all that stuff and it is by one of my favorite people in the world he's
actually passed on now his name is john wooden um when i was a little boy i was probably like five
or six years old my dad saw him in the airport and he had actually a 20 let me let me find real
quick i don't know if you guys can see this but um see this 20 bill i actually have in my closet now
because his his signature is fading and so john wooden is an amazing man you guys got to go look
him up he was a college basketball coach but he considers himself a teacher he started out as an
elementary teacher and the the saying that he left with my dad to give to me i love it so he says
to jason he says always remember the good you can do with money and that has always stuck with me
always stuck with me um i just love it but anyway so the book is by john wood and it's called mentor
and he talks about how you need to go through and you need to find mentors in your life you
need to go find coaches so he was a coach but he had all these other coaches and mentors and
everything like that so if you guys are like i don't know who this guy is he actually coached
the ucla college basketball team i think he was back in the 70s he won 10 national championships
in 12 years right so think about that like the football super bowl he won 10 super bowls in 12
years he's like even better than tom brady right so this guy was amazing and in the college game
every four years your players are all circulating right so he coached kareem abdul-jabbar
coach bill walton all these top players but he was the most amazing coach ever and so
he talks about mentors and how important is to have mentors throughout your life and one
of the um sayings i actually love in this book it says never mistake activity for achievement
and i think that rings true when going through and getting clients because a lot of us we're always
like sharpening our pencils like oh i got to like sit down and like write down all the things we got
to do but i'm going to get up and sharp my pencil real quick just to procrastinate a little bit
never mistake activity for achievement just because you're actively doing something does
not mean you're achieving anything right and so anyway um that's kind of like a besides the point
but like um when you're going through and looking up different ways to go through and get clients
find a mentor find a coach i'm not saying that has to be me but find somebody who has a similar
selling style client acquisition style that you want to have and go figure out everything that you
can about that person find out how you can model them how find out how you can do exactly what they
did all right and that's what i've done through my career to have the success that i've had i've
gone to the person who's the gurus who's the coach the mentor and i've gone through and i've learned
everything i could possibly learn and then once i go through and try to put together myself i say
hey can i pay a little bit more money to actually get eyes on this to see like what i'm actually
doing and see if it's actually gonna work or not and then you know guess what it usually works
that way right it's not like it's just gonna work overnight but as you go through and consistently
do it day in and day out you'll get there okay so now the next book let me jump into this
so this one is um i'm gonna do these next two are gonna be um for more of like the webinar selling
which is more my style but actually this fourth book is like my favorite out of all the books
because it goes into high ticket but then also it goes into all different types of sales methods
how to create an amazing offer how to go through and you can actually like really tailor that to
a video sales letter a webinar a long form like written sales letter any of that stuff so stick
around here at the end to get this one so this one is one i'm about halfway through on this
one i just got this like two days ago this one's called one to many right there sorry the lightning
zoom in so this one's called one to mini by jason flatland
so if you guys don't know who jason fladden is he is a guy that russell brunson who is the
founder of click funnels they basically built their entire software company off of a webinar
he's the one that like um russell goes to to find out hey you know what are the strategies how can
i go through and improve this so at the top of this book says the 100 million dollar webinar man
and so what he does is he breaks down his strategies of how to go through and create
the intro part of this of the webinar and the content section and the close all the different
pieces and he walks you through step by step but i think this is like 15 20 bucks on amazon and guys
this is amazing like i'm i'm blowing away that i haven't bought this yet it's been like years i've
been doing webinars and i'm just like getting into things again because i'm like recreating
a whole new webinar and i'm like man i like i don't even know how he did not buy this yet
all the different subtle tricks and that's the cool thing about it even as much experience as
you have to be able to go through and learn from somebody's like life of learning and living this
it's amazing right and so another one on this topic is um a book it's called no bs
um guide to powerful presentations by dan kennedy i know a lot of people um know dan kennedy or
they've heard of dan kennedy's kind of like one of the the ogs of the internet marketing world direct
marketing all that stuff um this is dan kennedy and dustin matthews i'm also about halfway through
this book i kind of really like three or four books at a time i know i'm a little bit crazy um
but this is also another amazing one so i'll like i said i'll write the tiles of the book down below
this video so you guys can check these out but if you guys are wanting to go through and doing more
of like the long-form webinar style sales where it's like you get hundreds of people on a webinar
you're doing a 90 minute to two hour live webinar and you're able to sell you know 20 to 50 people i
think the most i've ever sold on a single webinar was like 59 people a thousand dollar ticket item
so you know make 59 000 in about an hour and a half is pretty cool right it doesn't you don't
start there you work up to that point but it's pretty cool to go through and do something like
that and so that's the beauty about that is like i like it because it's like the ultimate time and
leverage system where you're just going through everything's focused on one live weekly event
right and obviously you can get into all the automated webinars and all that stuff but
um for a long time my whole goal was to get ads to get as many people on my live weekly webinar
to get them to attend and show up and then just deliver an amazing performance the best i possibly
could and then next week i go analyze the data see how i could do better make tweaks and then go
do hopefully better the next week and keep doing that week in week out and then obviously create
some automation so that people can't show up the exact same time that you're doing it that you can
go through and do that so uh this next one guys um i know i kind of blew through both those pretty
fast but this one i highly recommend it doesn't matter what space you're in this is 100 million
dollar offers by alex ramose um if you guys do not already follow alex on youtube just do yourself a
favor go go watch all of his videos let me go back to the very beginning um alex and i first
met probably four or five years ago we were both in russell brunson's mastermind way back in the
day when he originally had it he just reopened it again and then randomly we were in the same
mastermind it was a software mastermind with dan martell about two three years later and so it's
been cool to like see i mean he's been doing like amazing things and just so you know also
alex becker another big name on youtube he's got his hiros company his attribution company he says
that out of all of the brands all the businesses all of the gurus that say how much they're making
and all this crazy stuff of like you know you put one dollar into ads you make ten dollars back out
he says that alex for mosey is by far no one's even close to the number one person
of money in money out it's like a 36 x return so for every dollar he puts into ads 36 dollars
back out right and so if you go watch his youtube channel he owns acquisition.com
and he basically is giving everything away for free now because now what he does is just oversees
all these different businesses they do about 85 million dollars per year and this is the first of
three books but honestly this book combined with like you know the traditional russell brunson
dot com secrets expert secrets traffic secrets probably the best book that i have read um i would
throw in the same category of all those uh for internet marketing and creating offers all right
so he sells more high ticket stuff i think he said like one time like the lowest thing
he sells like 15 to 20 grand so it's like it's it's obviously easier to go through and have the
higher you know returns on ad spend when you're selling higher ticket but also there's a lot of
other people selling higher ticket i can name a lot of people that go and act like they are the
man but guess what this guy from actual data is actually better than all of them right so and also
the cool thing is um this really just helps you go through i know a lot of you guys are looking
at like starting your own digital marketing agency or scaling up your own software company
and you're like i don't know how to make the ideal offer i don't know how to make a power offer
that everyone's going to say yes to right and so alex in his book he had a friend it actually says
right here how to make offers so good people feel stupid saying no right so that was actually one
of his friends who was a sales rep that was help training him way back in the beginning
and um alex was like i don't know how to really go through and do this and his buddy was just
like dude you just got to create an offer that's so good that people feel stupid saying no to what
you're offering them for the amount of money that they're gonna be paying for right and so
anyway guys um i know i've probably gone on and on and on about this book right here but
those are four books that i would say go through and add them to your reading list and more than
likely they're not the typical books that all these youtubers all these different people are
talking about right like the psycho cybernetics and all like the expert secrets like oh there's so
many channels that talk about the same exact books which i'm sure you guys have all read those and if
you haven't i still highly recommend reading those because they're all good books but these are some
of the behind the scenes books that are still amazing people doing amazing things that maybe
don't quite yet have the same platform is like a russell brunson or you know robert kiyosaki
or some of these bigger names all right so anyway guys um hopefully that was helpful if it was smash
like button if you guys like more of these book reviews i can do a lot of them because like i said
i read a whole lot of books and i love it i love to read them i love to listen to them i love to do
both at the same time um it's just super helpful to actually internalize a lot of this stuff so
anyway guys thanks so much for watching and with that said i will see you all in the next video