- Do you have any e-commerce site?
We're talking about how to convert more sales
on your website here on The Journey.
- All right.
So it's time to up your game and convert more sales
on your website.
We've got tons of tips for you today,
and we're gonna check out a couple of websites
that we really love,
and we're gonna point out some of the qualities of
why they're so successful.
- Yeah. Step number one, make it simple.
You don't want your page to have all of this information
that's really distracting.
Make it clear cut with all of the valuable information
that your customers need.
- Yeah. So if we're talking about out simple,
I really, really like Nike's website,
especially their product page.
I like to go running every now and then
so I'm constantly looking at new running shoes,
but they make their page super simple
to just check out shoes.
There's no extra clutter or randomness.
It's all right here and easy for me to kind of digest.
And they have a nice little side menu too of
being able to really categorize different things
and kind of jump into different colors or price range
and things like that.
But it's all super simple.
I don't have to go and hunt and find out where to go.
- [Alex] Another thing that I really like
about their website is they show those other
color options available right underneath those pictures.
So I don't have to individually click into every single
product to see maybe different colors.
- And with keeping it simple,
you wanna make sure your call to action is simple as well.
Don't make a giant button with a bunch of descriptions
about what they should do.
Making it simple, add to cart
or purchase now or buy now,
you essentially wanna tell them exactly what to do
in as little words as possible.
- Our next tip is highlight your best-selling products.
So make it really easy on your customers,
especially if they're just starting to get
to know your business.
Maybe they don't know what to try out first,
make it clear.
I know one of my favorite businesses is,
Hey Girl Jewelry in Austin.
It's just a local jewelry shop.
They have a really great website,
where right there on the homepage,
you can just click into best sellers.
You see which products really are their claim to fame,
what people love so that you know what to buy.
- Yeah, and I think we as consumers wanna be doing what
all the cool people are doing.
If we see that others are buying these products,
Hey, I wanna buy these products.
I wanna fit in.
I wanna be a part of the crowd.
And if you really show off what others are buying basically,
it makes basically that buying decision a little bit easier
for those people.
Our next tip is to plan for those mobile impulse buying
decisions.
We're always on our phones,
whether we're hanging out in the studio
or in line for the bathroom
or wherever we are,
we're on our phones.
We're constantly looking online, different websites.
If your site is not mobile optimized,
the chances of someone paying for something
on one of those sites you have to scroll in
are basically none
- Yeah. 80% of smartphone users are more likely
to actually purchase something
if that mobile design or app is a lot easier to use.
I know one thing that drives me crazy
because I'm definitely an impulse shopper,
guilty of all of this,
is whenever you're scrolling through
and you get to the bottom of a page,
you find a product that you like,
you click on that,
and then you go to the page
and then you hit the back button.
And all of a sudden, it scrolls all the way back up
to the top,
and you lost your spot.
That is so frustrating.
And I will just hit the back button
and I don't want to be on that website anymore.
- Our next tip, if it makes sense for your brand
is to use humor to engage shoppers.
Now, if it's on brand,
try to be witty and funny to really connect with
your audience and make them laugh.
Like if for me on a website and I saw an awesome dad joke,
I'm probably be more likely inclined to purchase from them
because the good dad joke just gets me every time.
- Yeah. And if humor isn't on brand for your business,
you can just be more conversational,
make it really targeted to that demographic
that you're trying to reach.
- All right.
So getting a product to the cart is half the battle.
You have to make your checkout process a breeze.
And I really like this website, moft.us.
They got me.
I literally have it on my computer,
but they make the checkout process super simple.
And what I like about it is
they don't make me create an account if I don't want to.
So if I go on the website and I go ahead and choose
to add to cart,
the cart pops up right here.
I had another one in my cart already,
I've been shopping around, - [Alex] Busted.
- [Nealey] Busted.
I go to checkout here.
And then when I go to the cart here,
I have the option to enter in my information.
Obviously, my email address and I get that receipt
and then where I want it to be shipped.
But if I want to,
I can save this information for next time
and create an account.
But if I don't, I can continue as a guest.
- The key there is that it's optional.
Now, research shows that 31% of cart abandonment,
which is a real thing,
happens because basically these websites
are forcing people to create an account first.
- Yeah. And I get it.
You want people to sign up and be a part of your website,
but make it easy for them first.
And if they love your product,
they're going to come back and create that account
next time.
- Another tip is offer different payment options.
I know whenever I'm impulse shopping on my phone,
and then all of a sudden I have to go get my credit card
out of my wallet,
it's on the other side of the room,
I'm not gonna do it, I'm just not,
but I do have PayPal or Apple Pay.
So whenever companies allow that as an option,
all of a sudden, I don't even have to move.
And then I'm completing the purchase
rather than abandoning that cart.
- Yeah. And our next tip here, it should be a no brainer,
but it's to secure your website.
And this starts with an SSL certificate.
So that's gonna encrypt the connection from us
just chilling at home on our laptop or on our phone
to the server where your website is stored.
Now, if I go on that website and it does not have an SSL,
I'm sending my credit card information over the internet
in plain text for anyone to read.
There's also gonna be a giant "not secure" warning
at the top of the browser, which is a giant no-no
and those visitors will never check out from your website.
So having the SSL in place is crucial to make sure that
you can sell online.
- Another idea is consider targeted promotions.
If Valentine's day is coming up,
or if mother's day's coming up,
make it really easy for shoppers.
You already have it laid out,
you can have a gift guide.
That's a great way to help attract people
and really sell certain products,
especially around that time of year.
- Yeah and it's an easy way to really capitalize on
those holidays like Moft and even the Hey Girl
have holiday specials.
Like here's that holiday special deal on Moft here.
And it's just an easy way to have some fun.
And if it makes sense for your business, do it,
but if it doesn't make sense for your business,
you don't have to jump on all of the holiday trends.
And then another way to really offer just something that,
it's just a no-brainer
is to offer free shipping with your products.
Note, everybody loves free shipping.
Now, if you tell me a product is 19.99 plus $5 for shipping,
not gonna be inclined to purchase.
But if you say the products 24.99 with free shipping,
I'm like, "You know what, that's--"
- It's a great deal.
- "It's not bad. I might just do it."
- The next thing you should do is test your site out.
Pretend that you're a consumer looking through your phone
or even on a desktop.
Make sure everything works really well,
it's super easy,
laid out simply.
And basically that it works for them.
- Yeah and a couple of things you can do is,
because I know if we are constantly looking at
our website all day, every day,
we don't really have that outside perspective.
We know our website.
So ask a friend or a relative to go through your website
and see what roadblocks they see
or there's another cool website
that I've used in the past called Mouseflow.
So it's a freemium model
so you can try 100 sessions for free.
But it'll show hotspots on your site
and it'll actually record people on your site,
it'll show where their mouse is going,
so you can kind of see their flow.
So if they're going to a page or a section of your site
that you don't want them to go to just yet
because you want them to convert at this button,
it'll be able to notice that and adjust your content
or your images accordingly until it makes sense
and you update their flow.
- Another thing you should consider
is offering free returns.
Especially when you're first trying out a business
or a certain product,
you wanna help build that confidence.
And so this is a really great way to do that.
Plus a lot of consumers, that has a huge impact on them.
So I know with, Hey Girl earrings again,
they have a really great example of how they lay out
their promise and their return policy right there on
the product page.
So you can see here it says,
"We stand behind all of our products
"and honestly believe that they're fantastic.
"However, if for any reason you are unsatisfied,
"we back every purchase by our standard
"30 day money back guarantee."
So it's laid out right there very clearly.
It's not some tiny script at the bottom of the page
that you never find.
And they also suggest different resources
like client services that you can text or email
to really help make that transition even easier.
- 96% of consumers would basically shop at
a retail place again solely based on their return policy.
So if I bought something somewhere
and it just didn't fit me or didn't work out right,
and that return policy was super easy,
they were great to work with,
I'm probably gonna wanna do business with them again
because of that experience was so easy.
- I love when a business includes the bag
that can easily be closed and shipped back
so that you don't have to do a new bag
and they just make it super easy.
I know, I'm not gonna name any specific businesses,
but there's one in particular where I literally had
to pay $10 just to return my item,
which was pointless.
I'm trying to get my money back,
but I'm paying you and it doesn't make sense.
And I never shop there again.
- Our last thing for you to consider
is investing in email marketing,
especially if you're an e-commerce shop.
We all think that email is dead,
It's all about social media,
but marketing is still relevant.
Check your inbox right now and see how many people
are emailing you about their products.
And they're brands that you love
and you're actually opening.
And even if you're not opening those emails
every single time,
you're still seeing their subject line,
you're still seeing the brand and their business
and you're staying top of mind.
That's exactly what you wanna do with your audience.
- At the end of the day,
make online shopping super easy for your customers.
They wanna give you their money,
don't make it difficult for them to do that.
That's a wrap.
Be sure to like this video and comment down below,
let us know your favorite place to online shop.
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This is The Journey.
We'll see you next time.