- Hey guys what's going on.
It's Alex from Fitment Industries
and today we're gonna talk to you about another episode
of wheel history.
Now usually, there's some sort of creative
or quick-whipped intro to a video like this.
But we just got 18 inches of snow
so there's really nothing for us to do in Wisconsin
besides make videos for you guys.
And on top of that, Mario just had his wisdom teeth
ripped out so he's just eating Spongebob
Ice Cream pop things.
I'm not entirely sure what it is.
It doesn't even look that good.
But today, we're gonna talk to you about
the truth of Cosmis racing wheels.
(upbeat hip hop music)
- So back in the day,
and when I say back in the day,
I mean 10 years ago.
If you wanted to have aftermarket wheels for
your sport compact car,
you had about three options.
You had Enkei, Rota, and Enkei.
So what happened when you finally introduced
a fourth company.
Well that company is essentially what Cosmis
Racing Wheels is.
Cosmis Racing was founded in 2011
and didn't come into the United States until 2013.
Cosmis specializes in cast aluminum one-piece
sport compact wheels.
And honestly Cosmis Racing has taken over the aftermarket
wheel game by storm.
You have to remember that a lot of these brands
that we talk about are either four to five decades old
or 10 years old.
And Cosmis Racing is in that 10 year old category.
They're competing against companies like Enkei.
They're competing with companies like even Wedssport
some would say.
And other sport compact style wheels.
Then the things like 15x52 have as well.
But the difference is,
is Cosmis Racing is providing a bunch of different
styling and aggressive offset that a lot of newer companies
just aren't providing.
So when Cosmis Racing officially entered the
United States of America,
They had one goal.
To make bada** wheels that wouldn't break the bank.
That's honestly what they were trying to do.
And I would say that they've done it pretty well so far.
Now if you go to Cosmis Racing online,
you're gonna see there's Cosmis Racing International
and they are very much two different things.
Cosmis Racing is able to select the wheels that
they want to bring into the states.
Whereas Cosmis Racing International just brings
as many wheels as possible to be made and sold
everywhere around the world.
So the reason that Cosmis Racing has grown so much
in the past few years
is because these wheel designs are essentially
getting hand-picked by the team that's importing them
instead of just bringing in every single wheel design
that Cosmis Racing makes.
Good ol' Cosmis is owned by a parent company
called Ppsuperwheels.
(laughs)
- You can't laugh! I'm recording myself!
- (Alex) And uh..
- I brought snacks.
- I came back because I heard snacks.
- I really just wanted to be in the video.
- (Alex) So Ppsuperwheels was founded in 2004
in Thailand and their goal was very simple.
To make chrome and polished and colored wheels
in staggered fitments.
I wish I can make it sound fancier than what it was
but that is ultimately what their goal was.
Their mission statement, all that stuff
isn't too exciting to read.
Now what ended up happening is after about seven years,
PPsuperwheels decided to found their own sport
compact design wheel called Cosmis Racing.
Cosmis Racing was then produced.
They have thousands of, not really thousands,
but they have a ton of different designs.
Cosmis Racing actually has way too many designs
that we'd be able to talk about or even distinguish.
But most of them, if not all, are the low pressure
cast or rotary forged, flow forged tach wheels.
So Ppsuperwheels decided to debut the Cosmis Racing
line at their booth at SEMA in Las Vegas in 2012.
And it was overall a very good success.
A lot of people were very interested in understanding
what they were trying to do with the Cosmis Racing brand.
And it got picked up extremely quick.
Shortly thereafter,
the United States division was made for Cosmis Racing
and that's where we get
you know, Cosmis.
So when Cosmis comes up in discussion,
there's usually a few questions that surround it.
Who are they?
Are they Reps?
And are they any good?
Now the company itself is relatively new in
the United States and they still got a lot of room to grow
in certain aspects of their business
but we'll get into that later.
Cosmis Racing specializes in the reason that they're
so good at what they do because of their aggressive sizing.
So when it comes to low pressure cast wheels,
a lot of times you get your standard finished offsets.
You get your 35's,
you get your 42's,
you get your 45's.
8 1/2's and 9 1/2's is pretty much where a lot
of those one piece cast wheels draw the line.
That's where Cosmis truly shines.
These guys have extremely aggressive offsets
and finishes for their one piece cast wheels.
We're talking 18x11 at a plus 10 or even a plus five offset
in a one piece wheel.
And even though that these wheels are made in Taiwan,
a lot of their finishes are better than a lot of other
wheel brands that we've seen.
On top of that,
they specialize a lot in sort of their detailed
styling for their wheels.
Probably my personal favorite is the 005R and the XT206R.
And if you look at some of the finishes with the red
and the milling and the polished barrel
with the black inside barrel.
It's just crazy cool the amount of effort
that they put into these wheels.
And that's what makes Cosmis so special
is the fact that these guys are really diving into
what they can do with a one piece low pressure cast wheel
without necessarily breaking the bank.
Now because of their aggressive offsets and sizing,
you aren't gonna get a lot of your standard sizing
for necessarily like a Subaru or an Evo or anything
like that.
These guys specialize in the more aggressive offsets
which means you're gonna have to worry on the things
they're going to hit.
And that's where Cosmis is kinda needing to work
on a couple of their things.
Cosmis Racing has really only aggressive styling right now.
And they only have very common bolt patterns.
They do have to get more into the four bolt application
and on top of that
they gotta get some more normal offset sizing
for people that just wanna run their wheels
without having to worry about doing over fenders,
wide body, or riveted whatever the hell people
are doing these days.
Whatever that is.
But they need to get into that
if they plan on continuing to grow.
And besides companies like American Racing and Fuse,
you can't really get the sizing options
that Cosmis provides.
They really have hit a market that specializes in what
they want to do.
It's a niche market between the s2000's,
the Miata's, the sport compacts,
the sport style cars that a lot of people
are truly starting to love these wheels.
Because finally people have an answer
to buying wheels that aren't Enkei or Roda.
Cosmis Racing is really where any company
for a wheel company would want to be.
They have the market, they have a lot
of attention on their brand.
But now it comes down to is if they can actually
capitalize on this and do it right.
We've seen a lot of brands that have come out
that have started to grow extremely fast and then
they make a huge fundamental mistake
and I would hate to see Cosmis Racing do that.
The cool thing is,
is that Cosmis has PPsuperwheels behind it
because it allows them to look at designs
and get new fresh faces almost every single month
if they really want to.
Cosmis Racing is in a very unique situation
because they can do that and they can pick
and choose the designs that come in.
Especially the colors.
Now with the colors, and the offsets,
and the size
you might be wondering
so what is Cosmis Racing doing to elevate or
evolve the game as a pretty good question.
There are companies that are out there
that their goal is to change the game
in any way, shape, or form.
And then you have other brands that are going out there
to say this is the game.
How can we make it the best possible version
of what we want as possible.
And that's what Cosmis is doing.
They're not really trying to elevate
or change a lot of stuff more than they are
just trying to provide something that isn't in the
market right now.
Which is a competitive low pressure cast wheel.
Now you have to remember on something like this,
especially with these wheels to get something with
a deep lip, to get something with concavity,
to get something with three different color design profiles
on their wheels.
It just doesn't exist right now.
And there really is no competition for it
besides your standard competition which we talked about
in the past.
So, while Cosmis doesn't have a lot of history,
they really don't need a lot of history
because the market that they're hitting is relatively new.
So, are Cosmis any good?
Well the short answer would be yes.
They have a ton of different designs,
most of which are original.
Some of which, if you look internationally
are not original.
But for the most part, they do very well.
They're JWL and VIA tested so they are getting
a good wheel that's manufactured,
and safety and all of that stuff.
Now we do not have any sort of rigidity or actual
bending testing that we found.
But there are other tests out there that do that.
On top of that,
when we reached out to Cosmis,
they told us that they only do business with two factories
in Taiwan because those are the only two
that actually meet their testing regulations
for making these wheels.
Cosmis Racing USA has six employees.
That's it.
Six employees.
Which you can probably find most of them on Facebook
if you try hard enough.
But they're mostly good guys.
The six employees actually do all the marketing,
import and all that sort of good stuff to make
sure that people are getting their wheels.
Now when you think about is six people,
it is not a lot of people to be running
a huge wheel brand.
So we should be seeing more staff
and more customer service come on through the team.
Probably sooner rather than later.
So in 2013 and 14,
they actually partnered with a company called
Rent4Ring which is a Nurburgring company
that allows you to rent vehicles as one of their
partnered and official wheel vendors,
which is pretty cool.
On top of that, for bragging rights,
they also have partnered with Need for Speed.
Which one?
Let me check.
Need for Speed No Limit.
So what that means is that they're actually listed
on there as a wheel that you can go out and modify
you know whatever car that you'd modify.
So what is on the track for Cosmis?
Well they're doing pretty well
and they'll continue to do well.
They plan on introducing more styles,
more options, more finishes and all that sort of stuff.
Their history is looking pretty fresh.
I mean they have everything that they need
to be a successful company.
And I know that you guys are always questioning
on if they're a good brand or not.
And our experience with them has always been great.
We've yet to hear any sort of issues
or problems with bent or broken wheels
unless you're like Parker that gave me the
beef jerky and decided to smash his car
at around 90 miles an hour around the turn
pretending to be a drifter.
So Cosmis Racing,
that is the history of Cosmis Racing Wheels.
If you guys have any questions, comments,
or concerns.
Let us know below.
Mario reads every single one
and because he just had his wisdom teeth ripped out,
he actually can't really talk.
So this is has been a little weird
the past couple of days here at the shop.
But we'll see what happens.
Of course,
if you're looking to pick up some Cosmis wheels,
check us out,
fitmentindustries.com.
We have over 30,000 wheels, tires,
suspension, airlift,
and we just announced that we are now
partnered with Silver Suspension.
So if you're looking to get some great
coil overs that aren't gonna break the bank
around $1200, definitely check out the website.
If you guys wanna see another episode of wheel history,
you gotta let us know below.
And of course,
don't forget to subscribe and hit the bell button.
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So hit that too if you can.
So that way you know when we're posting videos and stuff.
But, I'm Alex from Fitment Industries,
we'll see you later.
Peace.