Call extensions is a great way to get someone to click a link on your
Google ads and call your business, and in this video, I'm going to show you how easy it is
to get this set up. Hello, my name is Uzair and thanks for joining in. In this video I'm going
to show you why you should set up call ads, why they're important, and how they work.
So call ads or call extensions, I should say, is a great way for someone to call your business,
but what happens is when your ad is shown on Google, there is a link
on the ad, which can be clicked, and your phone is going to start dialling out and then once they call
your business, then the ball is in your court, as to how you may then work that potential lead. A lot of
business owners or advertisers don't set this up the right way, and it needs to be set up with the
call conversion tracking as well, before you will be able to see what is working, and what's not working.
So before I go into my Google ads account, to show you how to set up the call extension,
let's head off to the Google support center, and then we see what call extensions is all about...
enlarge it a bit, so you can read it a bit better.
So call extensions let you add phone numbers to ads, which can significantly increase your
click through rates, and obviously this will improve your ad rank,
as well as the quality score. When your call extensions show, people can tap, or click a button
to call your business directly, that means more customer engagement with your ads and more chances
for you to get, and track your conversions. Okay, so before you begin, call extensions are
the easiest way to add phone numbers to your ads, it really is very simple. If you attempt
to include the phone number elsewhere in your ad, it may lead to disapproval of the ad, so never put in
your phone number in the actual ad, whether it be in the headline or the description line, it will
get disapproved. If you'd like to include a phone number its best to use a call extension,
or you can also create call only campaigns, which is a bit different to what I'm showing
in this video, so
we'll talk about call only ads in a different video, how it works... So here are the
key points to know about call extensions, phone, or website. When your call extensions
show with your ad, people see your number, or when the device can make calls, a clickable
call button pops up, or it's shown on the ad. People can also click on your ad to go
through to your website as well, so they've got two options, they can either click to call, or visit
the website. You can also set up the call button during business hours, if you don't want to show
the call button outside of business hours, you can do that.
A call is a click, so clicks on your number are the same cost as
the headline clicks, or if somebody came through to your website, it's the standard CPC,
but it doesn't cost more or less, if somebody clicks to call and this is the easiest
conversion tracking, there are no tags involved, nothing like that, all you do is set up the
conversion, by simply turning on the call reporting in your account, available on search network only,
and call reporting users, Google forwarding number, to give you the available conversion information. But what
happens is when someone clicks on the call button...they are taken through a Google forwarding number
to your website, and that's pretty much it, there's some more blurb over here,
which is fairly generic. You can come here and have a read about it, so let's head off over
to our account, and first of all, I want to show you how to set up your call conversion tracking.
So now you go to plus, you've got these four options, go on to form, and you want to select
the first option, which is the calls from ads using call extensions, or call only ads and
none of the others. Just this one, continue, what I tend to do is, I put in call from ads and then
phone number,
I know that this is the one which I have set up.
You can put in a value of each call, if you know the value per lead,
you want to select the count as one, because recommended for lead signups and other conversions,
the every is used for e-commerce, call length, you can decide how long you want the call length
to be classified as a conversion. Anything about 20 seconds or so, or 30 seconds is a good time, that
means somebody has not accidentally clicked on it, and then they hung up the phone. So we
don't want those calls to be classified as a conversion, in 30 seconds, you will
have some kind of meaningful conversation as to someone is inquiring about you, and your business.
Click through it, you can keep it to 30, click through conversions
to 30 days, that's fine, or more if you like. This is really important, you
want this to be checked, to include these conversions in your conversion columns,
this is extremely important. And then your attribution model, which ones are you using?
It really depends on your business, if it's some kind of like an emergency business, where
you're calling for a plumber, or a locksmith, you will not be phoning them regularly,
unless you have got lots of issues, or you keep losing your keys.
And for someone like plumbers, or locksmiths, you're in an emergency, you want somebody to come through
and help you out straight away. And you won't be going through
lots of different websites and taking your time to see who is offering the best deal.
In that case, you may want to go on the first click, or you can go also on the time decay, which is
if you got several clicks before a conversion happens. So for the time being, I'm just going to
put it on first click, taking into account that we are setting up a
campaign for an emergency kind of business, and once you create this,
that is it, so you will not get any tags,
to implement on your website. That is it, the extension has been set up and you're done,
and you'll see over here, I mean, this is my test account, so you will see lots of different
call conversions, but this is what I had set up.
Obviously right now it will say no recent conversions, but once the conversions start
to come through this will change. Okay, so let's go back to our ads and extensions,
and then we go plus, extensions, plus, and then you select the call extension.
Now, if you've got different locations and different
campaigns for different locations, then you can either set up a campaign, or
ad group level, for this exercise I'm just going to keep it simple,
keep it at account level; so no matter how many more campaigns you set up after this one,
the extension will be shown on every campaign and ads. You can either create a new one,
or you can use an existing one, so I've set this up, I'm going to click on that.
In fact, I'll do a new one so I can show you how we use it.
Then I'll go United Kingdom and put in my phone number,
call reporting is turned on, and then from here, the conversion action, that is the important bit.
And this is where you set up your,
the time or the day, so if you don't want your ads to show up on the weekends, you can run
Monday to Fridays, or any individual days with a certain time frame. So if I want to,
like Monday to Fridays, I don't want to have my call extension at midnight when we are closed,
9 o'clock, until let's say 5 ...and once this is set up,
you're all good to go. Now you don't need to worry about doing anything
and you will see that the call extension, not this one, has been set up and
it's going to start running. So I hope you enjoyed this video, please don't forget to subscribe and
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for you. So thanks for joining in, and I look forward to seeing you sometime soon. Bye for now.