Welcome back. Today we're talking about tagging YouTube videos. Do you want to
know how to do it? I actually post hundreds of videos every month on
multiple channels and we have a really good keyword research strategy. We get a
lot of traffic from search. So, I'm going to show you how to properly tag your
YouTube videos so you can get results.
Tagging YouTube videos is something that I know a lot about. We get a lot of
search traffic on YouTube across the 10 different channels that I currently
manage. Now, this specific question comes from a good friend Jenn Vera. She asked
"How do you tag YouTube videos?" My first response is, "Well, it's really hard to do
after the fact." So, if you film a video, you put it on YouTube and then you're
thinking, "Okay. Now, I want to add tags to my video so that it will get SEO results."
It's so hard to do that. So, hard to do that. That's what everyone else tries to
do and their videos don't rank and they don't get traffic, okay? How do you do it
then? Well, the secret.... And it's not a secret according to my videos because I
say this all the time. Keyword research before filming, okay? Keyword research
before filming. So, you're essentially choosing what your keywords are before
you film. That way when you film you talk about those topics. All the keywords at
your research that's included in your video. Because if you create a video
about a topic and then you realize, "Oh, well this is a tag, this is the tag ,this
is a tag." You just apply them to your video but your videos really not about
that, it won't rank. And if you put a tag on there that's too competitive, it won't
rank. What I teach kind of goes the opposite of what other people teach for
search engine optimization. I'll explain in 2 ways and then I'll we'll dive in
and I'll show you on my screen here how to add tags, okay? The first thing that
you'll typically learn with searching an optimization is to go after phrases with
great search volume. But the higher the search volume on a phrase, the more
competition there is. So, I actually recommend that you go after the really,
really niche specific phrases that have low search volume. You want him to have
some like 10 searches a month, 20 searches a month.
But you don't want thousands because there's going to be way too much
competition. That's different than what you've been taught before isn't it? The
next thing that you might have heard is the difference between information
seeker phrases and buyer phrases or shopper or buyer phrases, right? And
you're told, "Go after the buyer phrases because if people are searching for that,
they're ready to buy." Okay, I agree with that if I have a product that I'm
selling. And I want that to rank on Google. But we're talking about YouTube
here. We're talking about building a following. Building an influence. And we
actually want to go after the information seeker phrases. So, people
that are online just searching for information, that is your target audience
because you have expertise, you're sharing information, okay? So, when you
make a real specific video, "How to get rid of strep throat without antibiotics?"
People are searching for that, you rank on the first page of YouTube. People find
you, they found exactly what they're searching for. They watched the whole
video and YouTube sees that your video performed well, you have good stats,
YouTube's going to recommend it to more people. So, the biggest takeaway thus far
in this video is you've got to do keyword research before filming, okay? Now,
let's dive in here and I'll show you how to tag your videos. Okay, I am signed in
here to the Creator studio for Live On Purpose TV. This is one of the channels I
produce. This video just went alive today. I'm filming this video on February 12th.
So, that's why I say today is February 12th. It's got 441 views so far.
Now, I come in here to go in and edit the video. You will see if I scroll down,
there's a section right here that says tags. We did keyword research to find the
phrase, "How to think before you act?" That's the title of our video.
And that's our first tag. We also put in a few other tags here. Basically there's 5
keywords here. Keywords 2 through 5 are defaults. We've only got one real
keyword that's specific to this video and personally I would have added 3
4 or 5 of those to this video. I'm not sure why my team only added one. Why
don't we go look at another video? So, here's another video that just recently
went live. The phrase that we found is "How to be a better parent without
yelling?" And you see we've got 3 different keyword phrases that we added
in here. "How to be a better parent. How to be
better parent without yelling. And how can I become a better parent." So, let's go
view this video on the public page. Okay, so now we're seeing the video on the
YouTube pages of public would see it. But I've got some cool analytics here from
2 buddy. And it shows the keyword tags down here and I'm going to hit this show
search rankings. Okay. Now, one thing I really want to point out that it's so
cool. This videos only been live for 5 days. Okay, we published this 5 days
ago, February 7th. And you see how to be a better parent, how to be a better parent
without yelling. It's already ranking for those 2 phrases. Meaning people are
searching for it and they're finding this video. Now, just as a comparison. I'm
not knocking Brendon Bouchard. I'm picking somebody who is popular and has
a big presence on YouTube but he's just not doing it right. So, I'm going to take...
Let's take a video that's done well. Well, they're all kind of... Okay, we'll do this.
On a week ago, he posted a video. It's got 95,000 views. If I scroll down, okay, he's
got a lot of tags in here. See, he's got a lot of tags. When I hit this show search
rankings, I'm just guessing. Okay, he is showing up for comfort zone but that's
it. I was expecting zero and he got 1. So
*Ding, ding, ding, ding* He did you win. He is showing up on the front page for comfort
zone. Most of the time, when I do this let me give it a percentage. I would say 70
to 80 percent of the time when I do a search like this, 0 of them rank. But for
the videos that we create, 100% of the time. They always have a
phrase or 2 or 3 or 4 that rank on the front page of YouTube. So, great
question Jenn. Hopefully that answered your question.
I'm going to go into a little bit more depth about keyword research and how to
pick those phrases in a future episode. So we'll see you then.