-Well, here's an interesting question that I've never asked but Nate will certainly want to answer
for us. -How do you know if a YouTube channel is dead? Because there are a lot of channels and
hopefully you don't get offended by some of the channels that we review here. Because they're great
people but their channels have stopped growing and I'm going to show you some factors that we look at
so you can know if a channel is dead or not. -Maybe time to blow some taps.
-Okay, so we are going to show a few channels that are dead and what I look for. But at the end I'm
going to show you what a channel looks like when it's alive as well, we'll talk about that.
So we want to end on a very positive note. -So this first channel that I want to show you.
Do you know Marie Forleo, have you heard of her? -No. -Okay, her look at these 698,000 subscribers.
-That's a handful of people. -So that got good momentum. -Yes. -Well, if I'm on the
videos tab you see here. If I sort by most popular this is one of the indicators you look at to know.
Like she's got some videos that have got above a million views or hundreds of thousands of views
but look how long ago old six years, three years, four years, seven years. -Before we
even continue, do we know if they've played taps for her at this point? I mean... -No.
-You know what I'm saying? Like, if somebody's if they die if this has been several years.
Let's not make it so macabre. -So, keep in mind like her channel is alive, right? Date, if you
sort it by date. -Okay, 22 hours ago. -22 hours okay so she's a video and a week ago 23,000 views two
weeks ago 57. But you look at the potential of her channel this is the best that her channel is done.
It gets millions or hundreds of thousands of views. When's the most recent one? Okay, if we keep
digging here's one that happened three years ago. That's the most recent I've seen so far, another
three years. It's like she hasn't posted anything in the last three years that have actually reached...
-So she's really blasted off, great with tons of momentum and now you're going to maybe
audit this a little. Can you determine maybe what went wrong? Is that too big of an ask too big
of a lift? -One of the biggest ways that you can keep momentum going on your channel is look at
your past performers and and build upon them and the fact that she hasn't had anything like that
happen in three years. It just shows that she hasn't even tried that. -So, her number one
video does involve Tony Robbins who probably... -Yeah, her number three video as well that's interesting.
-That's the way to go, I guess. -So let's look at what she's doing now her most current. -Maybe
she's fallen out of favor with people like Tony Robbins. Well, as if to prove my point. I mean,
I've heard of Tony Robbins I've never heard of Martha Beck. I don't know who that guy actually. I think we
isn't that the dude we had on another episode? -Maybe it looks kind of like him let's go back
to the most popular and see is is that all they are is interviews okay we've got Brendel Brown.
-We got Simon Sinek. -Oh, Simon Sinek. -So a lot of her most popular videos are
interviews. Maybe she stopped doing interviews or no she did interview. -Well, let me ask you this
personal question but it's not very personal. How do you know? Where did you discover her? How do
you know who she is? Did you just randomly look for someone that has about a hundred thousand
subscribers or whatever? -I just remember that I used to see her all over the place and and for
a while I was like, how come I haven't seen anything from Marie Forleo and I came to look at her
channel and so you know you look at how many views she's getting on all of her most recent content and
you know we're in the tent. -I'm not gonna throw it out. On my channel, I would take
70,000 views, but for her... -Let's take a look at another channel, shall we? -So and this
one hurts me because he is like a mentor to a lot of other YouTubers. You might have heard of Devin's
Super Training? -Of course, sure. -He's a local guy. Okay, his channel's got six
million subscribers. So these are recent, right? He posted a video two weeks ago. -You know. I was gonna
ask especially with the nature of his videos. Maybe he stopped because. -He wasn't the stunt man. He was
the guy behind the camera. -Was he oh okay I thought he was the one doing all the... -Now, he had other
people do his stunts but look at the number of views and it's just sad because he's...
and this isn't where he's making this money. That's why he's pulled away I'm just assuming here. He
makes a lot of money he's very successful but it's not because he's getting tons of views.
He did get this one I mean look three months ago 3.4 million views but it's quite a rarity.
-But it's also linked to a property that's hot, pokemon. I mean, look at his most popular.
Look what his channel has done 98 million or 71 million 50 million. Like this video
right here nine years ago 28 million. This is how I found him. I saw this video this year.
-I remember watching that with you. -Yeah, I mean he did such epic stuff and you just don't
see stuff like that anymore. Now, it's all parkour. I mean, some of his parkour videos have done great
but he can't seem to get out of that that box. But he's not launching very
much content anymore. -So maybe he maybe used this as a tool to launch his business
to really... get it cranking and maybe it just came it got to a point where he said,
"I'll let other people do it for me or they probably were anyway." But I mean where it's not that much
it's not that important to me. -I mean every episode that he would upload I would watch but that was in
the past it's not that way today. Nowadays, I'm like is he still doing content. I had to come and search
and find it and I like, "Oh, he hasn't really grown his subscribers. Have kind of stayed the same." So
he's got a very successful career. I want to show you one other one. Do you know the piano guys? -Sure.
Yeah, I mean I don't know them. But I know who they are. -Yeah, you've probably seen them. -Yeah, I've seen
them probably always have tons. -So, I mean their channel is one where they that's really where
they got their momentum. They were like it's one of the top fastest-growing Youtube channels.
But now you see that they only launch a video once every month or maybe a couple times a month. It's
nothing like they used to do where they used to take a piano on on top of the great wall in China.
A grand piano they would put up there and film an episode and yeah they used to do a whole bunch of
epic video stuff. But they've really backed away from their channel and now they're just you know
getting 134,000 views. -But you wouldn't I mean, comparatively it's dead, right? Based on what
they used to be the momentum the millions of views. Like I say, you're not saying shut
it down or I mean you don't know like something like that. -Like they have this. How come they're
letting it die? -So to my point I guess maybe is not everyone that really s rocks YouTube and is
successful with it that's not their end game. I mean none of your clients that's their end game?
Their endgame is what they do. -Well, so let's switch gears. Let me show you what a successful channel
looks like. -And just by saying endgame we got like a hundred thousand extra viewers to this video.
That's the magic of SEO, I don't know. -So, I'm gonna show you. -I just like to fill in while he's
poking around on the computer. -Okay, so for this channel the first thing to note is the number
of subscribers like I know behind the scenes. I know what the numbers are. I know that 15 months
ago this channel was at 6,000 subscribers. So for one we know that it's growing extremely fast.
If we go into the creators. -She's gone from six to three hundred and ten thousand. -So her channel
is on fire and we can look at the number of subscribers just in the last 28 days she's
added almost 34,000 subscribers. So this channel is growing, it's doing extremely well.
There's something that I want to show you. -And these are how-to videos. These aren't
I rode my bike over the grand canyon. -Yeah, these these are videos that teach you know how to invest
in real estate or how to get business credit without with poor personal credit. So, see this
one right here this is one of the first videos that really start to get a lot of traction.
But what's amazing is you look at there's so many other topics how to become a successful
entrepreneur. How to buy a house with no money. How to buy a car in your business
name. Five stay-at-home side hustles. So, here I just pointed this out to noel about a week ago.
When a channel has one area that just takes off then you run with it and so when that
video first took off she started making other business credit videos and that caused her
spikes to continue. But now she's got like five or six different topics that are really
rocking it. So her channel is like although her channel is at an amazing place like over the next
several months she's going to be filming in all of these categories that are already super successful.
So this channel is just. -And so you would so you're recommending to her then is keep all of this on
this channel. Not shoot off into five different channels even if they're... -Do you see they're all
the same audience as long as all you want to cast a wide net. As long as it targets the same
audience, all these topics. So, hard inquiries is about credit repair and business credit these
are kind of similar. But then this is more about just entrepreneurship, this one's
about real estate, this one's about a car and these are side hustles. So it's kind of like five
complete different categories and these are all her top videos. I've never seen a channel that's
better positioned and if we're talking about a channel that's dead versus a channel that's alive.
Yeah, this one is alive and on fire. -Cool. So we had in our notes that you would mention Kris Krohn
and I know we're kind of. -Yeah, I'll just summarize so we yeah we skipped that one. I meant
to show you, so Kris Krohn I started that channel from scratch from zero and we we built it to
550,000 subscribers and then I asked Kris to buy me out. One of the main reasons I asked him to buy
me out is because he had decided that he was going to use a different strategy that he knew better
and I just felt like I'm the producer of this channel but none of my ideas are being used
anymore and the channel has stopped growing. It's like it's incrementally growing but like
Noelle Randall's channel is just skyrock rocking past. It like Kris ad revenue dropped way down.
-So, strategy. -Not getting subscribers. -Is king and you have to not only align with the strategy
tightly but you have to be committed to staying with it. -Yeah, I mean you can evolve your strategy.
-Well, I guess that makes sense. But I mean is it something that
evolves naturally working with the producer or is it something that it will be unique and discreet
for every different client? -I think there's steps that generally apply to everybody. I mean the main
strategy that I teach is for the first year or two and then beyond that I'm actually going to
recommend Derral Eves like he is really a master of YouTube strategy for channels that get to that
that point and I've shared some things with with Kris but he just he didn't.
-Oh Derral Eves that's his name? I think you can say you're recommending that Derral goes
somewhere. I'm like what the heck is that supposed to be. -No, Derral Eves he's a YouTube guru.
-So he's a Derral Eves I'm going to recommend the Derral Eves. Well, that's getting right to that.
I wonder if Derral heard that one before. -Probably. -So now that I've slammed some channels but
also really talked up Noelle's channel. I did an interview with Noelle' really talking about what is
the strategy that we used and how we accomplished such great results. So, go watch that video next.