(inspirational music)
- When the moment you switch, put on a different hat
and switch from just being a doer
of what business you're in to the marketer
of what you're doing.
Not just I'm in the mortgage business.
No, you're in the marketing business
but happens to be mortgage.
In the marketing business but whatever you say,
happens to be coaching.
So ask yourself on a day to day basis
how much time you're spending on marketing what you do
versus just doing what you do.
For most of us, we're not spending enough time marketing
what we do.
Because we think nah, I don't need that.
The more marketing you do, the less selling you have to do.
Because by the time someone comes to you
and they want to do business with you,
if you've done your marketing properly,
they just want to do business with you.
There's not much selling because it's like
your partner, when someone seeks him out,
they already know I wanna do business with him, right?
He doesn't have to sit down,
well let's do coffee, let me convince you why I'm so good.
No, right?
'Cause the marketing he's been doing
for many years, it works.
So from there, then they're happy
that they got in touch with him.
And say yeah, now I have time for you
and let's do some business.
So spend a majority of time thinking about marketing
not just doing whatever you're doing.
See yourself as a marketer of what you're doing.
That little mind shift will shift, will change your income.
Just a little mind shift and say you know what?
What am I focusing on?
What am I doing everyday to get marketing my business?
And I'm not just talking about going to networking
and getting it out there.
I'm talking like what am I doing,
am I implementing some systems in place
that will attract a consistent flow of clients?
Does that make sense?
Yes?
- [Audience Member] There's a marketer I met
and she's about 400 dollars a month,
do you think it's cost justified?
We've been up and running for about seven, eight months.
- Yes, good question.
Very good question.
There's so many other marketers you could hire but again,
you should be the best marketer for your business.
Because no one cares about your business more than you do.
And no one knows your business more than you do.
So I'm the best marketer for what I do.
- [Audience Member] I'm the most passionate.
- Yes.
- [Audience Member] I'm the most invested.
- Yes.
- [Audience Member] Does that mean I'm the best one?
- Yes, and marketing, don't be so afraid.
Marketing is not like I'm a good marketer,
I'm not a good marketer.
Marketing, it's actually quite formulaic
and quite systematic.
Marketing is not like people ...
Have you ever watched the show Mad Men?
Mad Men?
Nobody, nobody watches TV here, what's going on?
No, okay anyway, marketing, people say oh, marketing.
Is it a whole bunch of guys sitting
in the board room smoking weeds and coming up with ideas.
That's not marketing.
(audience laughter)
Like, that's not what it is, okay?
Marketing is very, very systematic.
There's system, there are certain rules
that you just follow.
And knowing you could use other people,
but if you're a good marketer ...
I use other people, I use copywriter,
I don't write copy anymore.
I use social media people, but I'm the best marketing guy
for what I do.
But because I am, I'm able more to better utilize them.
Because they can't bullshit me.
Like you said, you know, Dan she charges 400 bucks an hour
is it worth it?
- [Audience Member] 400 a month.
400 a month, is it worth it, I don't know.
But if you're a good marketer, you will know.
You will know.
Let's say I hire SEO Company
to do my search engine optimization,
I know SEO, I just don't have the time to do it.
But I would talk with them, I interview them,
hey you know what, what are you gonna do
to optimize our website?
Oh I'm gonna do the title tags and this stuff.
If I can sense you guys don't know
what the fuck you're talking about
then I know it's not a good company.
But if they're talking about da-da-da-da,
on page ranking, off page buildings and all this stuff,
okay, you guys know what you're talking about.
You guys are good.
'Cause I know what I'm talking about.
Does that make sense?
So the better you are,
the less you would be taken advantage of.
So you should know your stuff, then you can delegate it.
If you don't know it,
then you don't know they're doing a good job or not.
Then you would get frustrated
'cause then you would spend the money,
400 bucks a month, for three, four months.
Ah, then maybe I'm not getting results
but you won't even know why you're not getting results.
Are they not doing their job?
Are they talking to the wrong people?
Maybe the wrong media?
Like, what is going on?
But if you know the big picture strategy
and you say oh, do this and this and this and this,
then you can adjust and correct.
Does that make sense?
Yeah?
- [Narrator] 10 times your finances.
10 times your business.
10 times your marketing.
10 times your life.
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