hi guys! welcome back to my channel. if you are new here-- I'm joy and I help
photographers grow profitable and thriving businesses through videos here
on YouTube every single week, so if you're not already subscribed hit that
subscribe button so that you don't miss out on videos that come out every single
week! we are in week 2 of our Instagram convert your followers into clients
series. if you haven't seen the first video you do not want to miss out I will
link it here. I'll put it down below- basically just make sure it's easy for you to find!
but essentially, those first 4 tips are going to be absolutely foundational for
converting your audience on Instagram (even if it's a small audience) into
paying customers so you can start making more money in your photography business.
so go back and watch that and then come back and watch this video we've already
talked about building trust posting consistently having a clear aesthetic
making sure that it's easy for them to contact you and a clear call-to-action.
now I want to talk to you about another tip that I have which is to have systems
and processes in place so that when a client or prospective client does
contact you you're ready to serve them and wow them because what's interesting
is if you're not ready to handle the influx of inquiries you're probably not
going to be able to serve them in the way that you're imagining oh if I had
all these clients I would make all this money it'd be so wonderful I could leave
my day job you know so on and so forth and that's why I want to challenge you
to have your processes your proposals your contracts your invoices everything
ready and laid out not only are you going to be able to respond to them much
quicker because you have all of your contracts your invoices your templates
emails your setup on the back end but you're going to look more professional
you can probably garner higher prices you're just going to be more efficient
in general and not have to live on the computer either if you have all this
stuff figured out and saved as templates now the easiest way I found to do this
is to have a CRM so client relationship management software and the CRM that I
love and use is honey book I've talked a lot about honey book you can try it for
free for 30 days I think and get 50% off your first year if you use my link below
but I will tell you this is a game-changer and this is how I've become
way more efficient they even have an app where if I get an inquiry when I'm on
the go I can just hit yep I'm interested throw them my response email and they
get an instant reply with a brochure and information and it just makes me look so
professional whereas before I had to write all this stuff out manually or I
had to copy and paste my templates and I was just not as efficient so my biggest
tip for you guys is that in order to really convert these clients that you've
been growing trust with and nurturing over on Instagram you have to be ready
with systems and processes over on the back end of your business so that is a
huge tip the next tip that I have for you guys for Instagram and how you can
convert that audience is to cultivate a sense of community so I find that one of
the easiest ways to build community is to use the story features where you can
ask questions you can pull your audience you can have them vote you can show
behind the scenes and this really starts getting them engaged in your stories
more than them just watching so lots of people are gonna just watch but there's
going to be a select few people that really start to engage with what you're
doing they're gonna write back they're gonna interact and that's your chance to
interact back to create a sense of community and for them to feel like they
actually know you so you're breaking down that wall between them feeling like
they just follow you and that they actually know you and that they have a
relationship with you and another way to do this is to save a lot of those
stories and things all that content that you create that you pour a lot of time
into into your highlights so save those highlights so that when people come to
your Instagram profile in the future and they're finding you for the very first
time they're able to go back and re-watch a lot of this stuff and see
that you do talk with your community you do respond to your DMS and that you have
this back and forth in your highlights so that's a really valuable way that you
can do that and not lose everything that you've created in your stories after 24
hours the next way I like to convert my followers to actual clients is to offer
something exclusive only to your Instagram followers we've just like we
were talking about with building a community you want them to feel this
sense of reward for being a part of your community where they get this friends
and fan only perk of either a percentage off or
a first dibs on your best dates or maybe it's a giveaway but basically if you're
offering something where you're thanking them for being a part of your Instagram
tribe the way to reward them and potentially convert them into a paying
customer lastly I want to say that you have to take risks and put yourself out
there you can't hide behind your pictures sometimes you have to show your
face this might mean going live and that
could be kind of scary to hear but you're not going to get any further
doing the same things that you're constantly doing and just saying oh I
don't know why my Instagram is not growing you have to take risks and you
have to experiment and try new things something that worked for someone else
might not necessarily work for your audience your brand your offering on
your account so really it's ultimately up to you to
try some of these things out create better content post it consistently and
most importantly measure those results see where people are engaging most see
what polls or behind the scenes do best with your audience
maybe lifestyle isn't interesting to them but they love to see educational
posts or maybe they are not interested in educational posts and they like
entertainment posts so you can just start to experiment and post something
one day something the next day and see which gets the most interaction but the
most important thing is really that you're testing and you're trying and
you're recording what you're doing so that you can modify and adjust your
track as you go so I want to hear from you what is one tip that you learned in
this video series that you're going to be implementing on your Instagram feed
leave it in the comment section below and I will see you guys next week bye
guys you
you