You've been wanting to take the leap
to start your coaching career,
but something or the other happens in the nick of time
and you stop taking action
towards building your new coaching career.
If that is your story, it's no different than mine.
When I started out as a coach,
that was pretty much my story.
I would take four steps forward and two steps back.
I would start taking action
towards building my coaching career,
and then something or the other
would take away my confidence, take away my ability,
take away my passion, take away my purpose
towards creating my coaching business.
And it grew on me.
It got me frustrated.
I was getting frustrated
as to why my coaching career wasn't going anywhere.
I was getting frustrated with circumstances around me.
I was even getting frustrated with my clients
when they would not refer me out,
when something would not sit very well
during a coaching conversation.
And I found myself in this constant state of struggle,
constant state of not being able to build a career
that I truly desired.
And as I continued to build my coaching career,
I realized that that was a case
with anything new that I started.
It was the same for my health,
it was the same for my relationships.
And what I realized is starting something new,
you need safe,
S-A-F-E.
These are the four variables
that I think are going to be vitally important
for you to be able to stay consistent
to building your coaching career
and eventually finding success in your coaching career.
The first letter S stands for structure.
Like anything new, we need structure.
New born kids need structure,
adults who are starting something new need structure,
if you're developing a skill, it needs structure.
Some sort of structure gets stability of action
to that particular journey that you're going to have
as you start something new.
For me, the structure that allowed me to be able to continue
and grow my coaching business was the structure of marketing
and how I developed a marketing plan
that had eight very simple variables
that one could use to be able to create a very successful
and consistent coaching business.
Now, these eight variables
were not necessarily step by step,
these were principles or pillars
that I would have a follow up system on.
But the structure of this was very important.
The structure of my day was very important.
The structure of my engagement of conversation
with my potential client was very important.
The structure of how I followed up on a conversation
was very important.
The more structure I brought in,
easier it became for me to do the task.
The more easier me doing the task became,
the faster I could do the task.
And because the pace of task,
I was able to do a lot of things
in a very short amount of time,
giving me pace in my coaching career,
giving me stability in my coaching career.
A stands for accountability.
You see, when we are starting something new,
what tends to happen is we are the only person
that is employed in our company.
Well, while that is an amazing thing
and it has a lot of freedom,
it comes with an inherent challenge.
When you are not being held accountable,
the only person that holds you accountable is you.
But what is that accountability structure?
How are you holding yourself accountable?
And is this an afterthought
or is it something that you've designed in your business
so you have to hold yourself accountable.
You see, when you're building a business
and you're waiting for somebody else to hold you accountable
or you don't have a system to hold yourself accountable,
what tends to happen is you respond to how the day happens.
If you're not holding yourself accountable
to create a $10,000 a month,
well, there is no reason for you to create
a $10,000 a month.
If you're not holding yourself accountable
to reaching out of five clients a day,
well, there is no reason for you
to reach out to five clients a day.
When you build an accountability structure,
what tends to happen is it guarantees action,
it guarantees some sort of thinking
that will help you create that action.
And that limits the distractions
that may take away your energy
as you're building your coaching business.
Let's do a thought experiment for a second.
How many times have you woken up in the morning,
wanting to do work in your coaching business
and ended up in one or the other form of social media
or some of the kind of distraction
that took away your attention and focus?
Many times, right?
And that's really what stops us
in being able to build a successful coaching business.
You are an amazing incompetent person.
You can build your coaching business.
The unfortunate thing is,
that because of lack of accountability structures around us,
we tend to miss what we really need to do,
which stops us or doesn't give us the opportunity
to really keep working on our business
and hence grow our coaching business.
Which brings me to F, which is follow up.
How is it that you've set up a follow up system
between you and your client?
What are the follow up systems that are between you
and your management of content channels?
How is it that you're really creating
follow up conversations
and not just studying a conversation
and then not doing anything about it?
That is one of the biggest reasons
why I was able to secure high net worth clients
that gave me early success in my coaching career.
Because a lot of the big contracts
or contracts that have high value,
don't happen overnight.
They happen because you commit to your action
for about 4, 5, 6 months.
That's as long as a client takes to say yes
to a more higher value contract.
If a contract is worth 30, 40, $50,000, or even more,
sometimes it can take months before a client decides
that they're ready to say yes to that particular contract.
So what is your follow up system?
How are you following up with your clients?
How are you following up with yourself?
How are you following up with your education,
with your training, with your coaching competencies?
Because when you don't have that, what tends to happen
is you don't have a system around making sure
you become a better coach every single day.
You also don't have a system to make sure
that you secure your clients every single day.
Because if you don't have a follow up on it,
you will be reactive.
And when you're reactive, your progress is dependent
on what shows up in your world
and not because you have designed your life
to consistently grow.
And lastly, E stands for engagement.
Engagement is how you're engaging in life.
I'm not talking about engagement on social media,
I'm not talking about engagement with your clients,
but I am talking about engagement with yourself.
You see, when you are building something new,
it's hard, it's difficult,
it has too many nuances, it has a lot of uncertainties,
it has a lot of really big decisions being made.
It has a lot of time before you do your act
versus you get the result of that act.
And because of all these variables,
it can get demotivating, sometimes confusing.
Sometimes it may even feel like
that it's not gonna work out.
And because of all of those reasons,
it may be that you will give up on your dream
even faster than you need to.
Even if it is working a little bit,
you might think it is not working.
And that is why you need to set up
an engagement protocol with yourself.
How are you gonna reward yourself
for just doing the act that you decided you're gonna do?
If you decided I'm gonna reach out to 20 people this month,
what is the reward that you're gonna give to yourself?
How are you gonna engage yourself in that conversation,
reward yourself in that conversation.
Would you be treated to a long walk, long leisurely walk
just because you had a really great day?
Would you treat yourself to your favorite restaurant
if you had a really good day today?
Is there a way you can reward your body,
your soul, your mind, your spirit, or something
so you can feel that as you took action
towards creating your dream,
as you create results toward creating your dream,
your life is also engaging back with you.
And that's the dance that when you set yourself up for
and you constantly reward yourself
with amazing things that you truly cherish,
you'll find that you now are engaging
a lot more in your coaching career.
Because you are not waiting for that one day
when you finally make X hundred thousand dollars
or X thousand dollars
so you can feel like, oh yes,
now I deserve that thing that I always wanted.
But instead it's an active, engaging dialogue almost
that you're having with your task, your process,
your functions that you need to do
to be able to build your coaching business.
Building a coaching business is a long term thing.
As much as starting something is hard,
to be able to make it successful,
it takes time.
And if it's gonna take time,
find a way to engage with it on a daily basis.
So you can stay consistent, you can stay persistent.
Because with that factor of consistency and time,
you will find that your coaching business
will become lot more successful
and will have long term success
than what you had ever imagined.
Once you have these four variables,
you may wanna know what are the step by steps
to starting your coaching business.
Which is why I have this video for you
that has step by step
on how you can start your coaching business.