Hello James Greaney here from internetbizuni.com and in today's video I'm going
to be going through Amazon's algorithm change this is a change that I have
noticed on Amazon with their algorithm and I'm going to explain exactly how it
affects you if you use Amazon PPC which is also known as Amazon pay-per-click or
Amazon advertising so I've noticed these changes for myself on my own
Amazon listings but I wasn't too sure of how these changes were affecting
everyone and I wasn't sure if it was an algorithm change or what was going on
when I first started to notice it but now I have had people come to me and
asked me if I can look at the products listings they've said that their
listings have dropped severely in Amazon's rankings and they didn't know
what was causing it but it is definitely an algorithm change that amazon has made
in 2018 and in this video I'm going to explain to you everything that you need
to know about it and how to over comment so that it doesn't affect your product
listings going forward
okay so don't worry if you're a bit lost already you may be asking what's an
algorithm I'm gonna jump over and show you exactly what it is now so that you
know exactly what I'm talking about when I refer to the word algorithm in this
video so I've just jumped over to Google and I'm now going to give you the exact
definition for what an algorithm is so an algorithm is defined as a process or
set of rules to be followed in calculations or other problem-solving
operations especially by a computer so basically every search engine in the
world has an algorithm that algorithm tells the search engine what information
it should show when someone types in a search term so as you can see in Google
and we typed in algorithm they give us examples of what people would have typed
in with the word algorithm in the past as well as this the algorithm decides
which pages show up here after someone goes and searches for a search term in
the search engine and every search engine in the world has an algorithm
working for us but it does different calculations to determine which pages or
which links to show you after you search for a search term so I'm just going to
jump over to Amazon which is also a search engine and just show you exactly
what I mean so now we'll run Amazon and as you can see once you start typing it
will give you suggestions for what other people have searched for when they typed
in the search term that you've typed into the search bar this is the
algorithm telling it what you're most likely going to search next so then we
will click on one of these so I'm just going to pick out dog Street and now
Amazon displays the most likely pages that you are going to click on next and
they rank them in order so the ones that you are most likely going to be
interested in they're going to show to you nearer the top the ones who are
going to be less likely and they're going to show you further back in the
pages but in Amazon's case they allow you to
create sponsored ads otherwise known as PPC as you can see these first three
listings are sponsored ads so these three listings aren't there because they
are most likely going to be clicked on or purchased next they are there because
the seller has paid to have their sponsor are displayed the more you pay
the higher up your sponsor ad will be so this ad is paying a higher cost than
these ads for being displayed up in the first position but now I'm just going to
scroll down a bit further and these are the organic listings for the products so
it will be Amazon's algorithm telling Amazon which warns of
these two display in which order so Amazon's algorithm has decided that this
is most likely product that I'm going to click on and purchase so they show it in
the first organic position and it flows down from there so when we get to the
bottom of the page and as on value and has determined that we're less likely to
take and purchase this product then we are at the top in relation to the search
term that we have entered so that is why it's lower down and again you can take
through all of the pages for this search term we see that there's four hundreds
in total and Amazon ranked them accordingly to how likely we are to
click on them and make purchase of their product and as long as your listing is
indexed for the keyword that you wish to be ranked for then it will rank
somewhere for that keyword but that position can be anywhere from page one
to page four hundred depending on how likely Amazon thinks a customer is going
to purchase your product so I'm just gonna make this clearer and I'm just
gonna click into one of these listings and explain what I mean so as long as
your product is index for the keyword then Amazon will rank it in one of the
positions how Amazon indexes your products is to do with the keywords that
you have listed in your product listing and in your products back-end so as you
can see they have dog trees listed here they have dog treats listed here
and again they might have it down in the description and list it again in the
backend so this product listing will be indexed for dog treats and then
depending on how many sales it makes it moves further rock in Amazon's rankings
I have a video on YouTube that shows you exactly how you can see what keywords
your product is indexed for so I will link up that video here or below in the
description I will put a link so that you can click on it and watch that video
if you want to check if your product is indexed for certain keywords because
Amazon doesn't index your product for every keyword that is in your listing so
it is worth checking that you are still indexed for your main keywords okay so
now that I've explained the basics about algorithms and how Amazon's algorithm
works I now want to go into more detail I want to show you exactly how it's
changed because there has definitely been major changes to Amazon's algorithm
in 2080 I know this from seeing my own product listings seeing some of them
drop off seeing some of them push off even higher in the Amazon search
rankings and I've also been working with clients who had noticed the exact same
changes to their product listings so what I've done is I put it all together
in a graph showing you simply how it's all changed now we go through that graph
with you now okay so once upon a time in the world of Amazon algorithm a sale
used to be counted as a sale they all counted equally so if your product was
indexed for a keyword and then went on to make a sale it will be pushed up
higher for that sale on the Amazon search rankings and that is still the
case but all sales don't count equally and depending on where your sales are
coming from will affect how much it pushes up or lets down your product in
the search rankings so I don't have a graph which clearly shows you how the
Amazon algorithm works and how the different places you
get sales from matters more than ever in 2018 as you can see obviously organic
search and sales history are the two biggest drivers of where a mossad
position your product in their search rankings and you can clearly see that by
this chunk and this show takes up 40% off the Amazon algorithm but it used to
be the case that PPC sales or just counted as a sale but that is not the
case anymore and just because you are getting sales through PPC doesn't mean
that you're going to be ranking high for the search terms that you're getting the
sales floor because it plays a lot smaller factor in Amazon's algorithm
than it used to and I know this because I have seen product listings that make
hundreds of sales through PPC and they're not pushing up any higher
they're actually falling down in Amazon's rankings
whereas product listings that are making sales through external links are moving
higher quicker on Amazon's rankings that's why I took out this heat here so
you can clearly see how much of an influence
external links played in where Amazon ranks you for your product so if you
were making a lot of sales through external links meaning that other web
sites are linking to your Amazon product listing and people are coming through
those links and making a purchase off your product this will be causing it to
be pushed up extremely high in Amazon's ranks
whereas if all of your sales are coming through PPC which is Amazon's
advertising then your products and listings may be falling back even if you
are making a lot of sales through PPC and that is simply because Amazon
recognizes that it is not pushing the best products to the top it is simply
pushing the products that sellers have paid for and that is not in the best
interest of Amazon's customers because obviously you can have a product price
way higher than the rest just pay for sponsored ads and you will get sales
because your listing is so high up but that won't benefit the end customer and
that's what Amazon is all about so that's why PPC is in
as effective anymore as it used to be because the sales promise don't push you
up as high in the Amazon search rankings as it used to organic sales are always
going to be number one on Amazon and the biggest driver for where they will rank
your products in the future what you have to get to page one before you would
start seeing a lot of organic sales on your product and that's why you should
be focusing a lot of your attention in getting your initial sales from external
links because that will move you up higher in the Amazon search rankings so
that you can start making more of these organic sales and that will push you
even higher in Amazon search rankings and then as you can see here they also
measure your sales over 180 day period so even if your product is selling well
what runs out of inventory it will drop back in the rankings because it won't
have made any of the sales recently but it will push back up in the sales
rankings as soon as you come back into inventory and start making sales from
some of these places because it will have gained a lot of points here for
having sales within 180 days and then obviously there is a lot of other
factors involved in where Amazon ranked your products as you can see over here
on the chart but the main change that I've noticed in 2080
has been the sales from external links is ranking your products higher whereas
sales from PPC isn't having the effect on the rank that it used to have and
listings that are overly dependent on Amazon PPC are falling back in the
rankings because simply it doesn't carry the weight that it used to carry in
Amazon's algorithm okay so with Amazon PPC costs constantly rising and the
effect that it's having on ur search rankings decreasing all of the time
what's the plan going forward what's your plan for ranking your products and
keeping them high in Amazon search rankings well the answer is not to be
over dependant on Amazon PPC and to start focusing more of your attention
building your audience off Amazon so that you can drive more external sales
from off Amazon onto Amazon which will in turn increase your product
rankings on Amazon for the search terms that your already indexed for again I go
through all of the different changes that amazon has made in 2018 in my last
video and I will link that up in the description as well as the link to the
video which shows you how to check what search terms your products are indexed
for because again your products just might be indexed for the search term and
you might think that's the reason you're not ranking for them so check that your
product is indexed for them and then look to improve your rank by driving
external traffic to Amazon and making sales with this external traffic because
it's having a lot better of an impact then PPC is having in 2080 on product
rankings so because we've seen so many changes in 2018 on Amazon are important
to gather a few different videos a series of videos that's gonna show you
how to go about finding products that will be successful on Amazon in 2018 how
to get reviews on Amazon that will actually stick in 2018 because so many
of the old ways just are working and the reviews aren't stick and they simply get
deletion by Amazon so I'm going to put together a video on that this week and
as well as that I'm gonna show you how to launch your products to the top of
Amazon in 2080 taken into consideration all of these
changes and the changes that I've mentioned in my previous video in
regards to how Amazon is ranking products so make sure to click subscribe
on my channel it's down in the bottom right of this video so that you will see
a notification when I upload these videos to YouTube during this week at
this time the unique private-label course and the advanced private-label
course is currently closed but if you are interested in signing up I will be
opening them again in the future so you can click on any of the links to either
of em courses and put your name down so that I will email you when they open
again in the future again the unique private label course teaches
you everything you need to know as a beginner to be successful on Amazon
and I'm upgrading that at the moment so that I can include all of these changes
that I've noticed in recent months on Amazon as well as this the advanced
private label course shows you everything that I do to increase my
sales and my profits all my products on Amazon so you can check out them linked
in the description as well I hope that you have enjoyed this video and look
forward to speaking to you again soon bye