YouTube has recently said that they are trying to prevent abuse of the dislike button.
And maybe the video that they are trying this first on is the superbowl halftime show.
According to reports on a reddit thread, the dislikes on the recent superbowl halftime
show seems to be changing, decreasing in fact.
So what’s going on here?
And should youtube be messing with people’s freedom to dislike something?
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The Pepsi superbowl halftime show featured maroon 5 and frontman adam Levine. at the
time of this recording, has 8.7 million views and 721 dislikes to 102 thousand likes.
So needless to say, a lot of people hated it.
We did a whole video on the halftime show so if you havent seen that, its clickable
on the screen right now.
Another huge reason why people hated it is because Maroon 5 used spogebob to promote
their performace, yet they never paid tribute in any way to the creator of spongebob who
just passed away.
People caught wind of how bad it was, and many went to the video just to dislike it.
You know, just cuz.
I mean, I don’t like the dislike button per say, in fact, a lot of creators find that
the dislike button causes them extreme anxiety, especially when the dislikes are piling up
for a reason that you don’t understand or didn’t intend.
but people have every right to dislike something.
Its part of freedom of speech.
Well according to a reddit thread, the dislikes on the superbowl halftime show are fluctuating,
as in, the number of dislikes is going down.
I havent personally seen this, I’m not clicking on the halftime show every 15 minutes to see
a change in dislikes, this is just what some people have reported.
There is some debate as to whether or not youtube is doing this, or if it could be the
NFL who was the channel that uploaded the video.
It could also be that someone bought dislike bots to dislike the halftime show, so that’s
why the dislikes are fluctuating.
Basically computers just cant keep up.
Yoututbe has been criticized for removing dislikes before, most recently on the much
hated 2018 youtube rewind video which currently is the most disliked video on youtube.
And now it seems that youtube is going to try to find ways to prevent abuse of the dislike
button.
Specifically, mass mobs who click on videos just to dislike.
Tom Leung, director of project management at youtube posted an update on the creator
insider channel where he said that youtube was quote ‘lightly discussing’ options
for combatting dislike mobs, or large groups of users who slam the dislike button on a
video before watching the whole thing, or before watching the whole video at all.
One of the options that could be on the table is that they might make ratings invisible
by default, so users wont be able to see how many likes or dislikes a video has.
Creators can already change their settings so that the public cant see the number of
dislikes, only the creator can in the backend.
But this change would make it so that all videos that are uploaded do not show the like
and dislike ratings.
I should note that none of these changes are permanent yet, but youtube is going to be
experimenting with them.
The number of dislikes on a video can really affect smaller creators who are being targeted
maliciously by a negativity bandwagon.
A ton of dislikes can result in your video not showing up in a recommended list, and
it can affect how many views your videos gets overall.
On the one hand I think its great that people wont be able to abuse the dislike button.
On the other hand, it makes me wonder if this is youtube’s first step toward removing
the dislike button completely.
Whatever youtube decides to do, its going to have a really hard time pleasing everyone.
Do you guys have any suggestions for youtube on how they can find a solution to the dislike
issue?
Let me know down there in the comments!
For now I’m going to respond to some of your comments from my video.
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