so welcome back to Satori graphics and you're here today to learn the logo
design process in a very short space of time but quickly before we do actually
get into that video there's two things I quickly want to mention and the first
one is that yes you can sound I'm sick and I have been sick so the actual
artwork in terms of typography in today's video wasn't actually made by
myself because I've been too safe to do so
so if you don't agree with the art style don't hate on it just make good use of
the information in today's upload and also secondly I am going to make a
different video on the logo design process using one of my previous logo
projects as the basis for the entire video and that's going to be longer than
today's upload but without further ado do enjoy today's video and I hope you
learn something about the little design process right here it's a toy graphics
professional and functional logo designs 99% of the time do you need to go
through the correct design process there is a starting point and there's an end
result and ideally that's a happy clients and one happy designer which
probably should be you but how can you traverse from point A to point B so
efficiently it all starts with information you do need as much
information as possible so make a creative brief that can be saved on to
your computer and then sent to each client upon starting a projects you need
to know the clients needs and their wants as well as the industry of the
brand and crucially important to you you need to understand the target market of
the logo design itself after gathering as much information as possible it's
time to brainstorm now to brainstorm simply take a word from the brand name
or just a key word that relates to the business and then generates adjectives
or phrases linked to that original words now these will lead you to concepts
later down the line now we can use a fashion label as an example here because
for a fashion business you might write down things like fabric class elegance
trendy catwalk model and so on you then want to play around with
combinations of these adjectives to create a concept but don't only rely on
a combination method make some notes on concepts beyond this to really tap into
the background of the brand itself so while doing this do consider the target
markets and if your concepts are due appeal to them because you do want the
target elects a group of people in the most efficient way possible
now I actually like to make a separate brainstorm based around target market
itself and we're gonna use that later but again using the fashion label as an
example the target market words might include wealthy clean sophisticated and
so on like I said this second lists will come in handy later on so when you have
a range of concept ideas it's time to filter them down to around three to five
strong concepts that you feel have the greatest potential now in my workflow I
tend to start to utilize Miller notes which is an online mood board generator
among other things but you can create a mood board physically speaking or online
is completely up to you what you do the idea is to source relevant imagery
existing Lego designs and specific color hues also examples of typography that
might be relevant to your design you just want to build a visual expression
of the kind of environment your Lego design is going to fall into you don't
want to copy existing designs but you do want to be inspired by their mood board
some people don't even like to sketch the concepts down but I would suggest
it's a good method to adopt in your Lego design process I personally only make
crude sketches to express my ideas in a visual sense and I maybe glanced at
relevant imagery while doing so so it's a quick example
I was recently designing a logo for a judo organization and I would look for
images of iron or metallic structures simply because one of the chosen words
for the brand was iron and this helped me to formulate a really strong and a
rigid design resembling the strong and robust nature of the martial arts
organization some people also use drawing tablets
instead of pencil and paper which of course is totally fine and it does
bridge that gap between paper and Adobe Illustrator or whatever vector program
you're going to use when you do have some sketches and your ideas have
started to take a physical form you can then use them as a reference or
inspiration or you can even just scan them into Illustrator and that's up to
you I personally don't scan anything I just
use them as a kind of reference and glance at them now and again so going
back to the target market research we spoke about earlier you're going to want
to relate all choices for your design from here onwards back to these chosen
words and those chosen phrases for the target market so when you're selecting
the logo type or a color choice always refer back those notes on the target
markets so one of the words were sophisticated and so the choice of logo
type would need to resemble that potentially a tool within serif fonts or
maybe a very thin sans serif font and this is the kind of thing that you need
to contemplate and experiment with in your league design process so once
you've generated solid designs based around your three to five concepts try
and choose just three designs that really stand out and you feel the
express the brand in the most effective way remember that your logo design needs
to reflect the brand's message and appeal to the target market so you've
got to be critical here it's now time to deliver the logos to your clients now if
you've written a contract prior to designing which you probably should do
and the client has indeed signed its you shouldn't worry about the client using
or stealing your designs because if they do you can take serious legal action as
it should stipulate in the contract the terms and the conditions but that's an
entirely different video and actually I've already made one which you will
find linked in the top right corner the client will either choose one design
who asked you to refine an idea or two but you are now on your way to the final
design solution of your local design project
so there was a short but a sweet video on the Lego design process
brought to you by Satori graphics if you do want to keep expanding your awareness
as a graphic designer and fine-tuning these skills in Illustrator do subscribe
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social media guys and until next time there's only picture today piece