Hey, this is the Daily Overpass! My name is Eric and I make apps!
Now today, I want to reveal our new logo
Alright, so we finally done it! We've changed the Overpass logo. Now, the
original logo is one that I designed myself back in 2004. I'm not a
designer, but I was just playing around with Paint Shop Pro and I thought, "Yeah, I
know that's good!" And I've kept it all these years and I've put it on so many
different things, on all the applications, on all the infographics, and all the
content we put out. Really working to promote the brand and I didn't really
want to change it. And that's one of the criticisms you, guys, would give me over
the past few years. I hear this all the time. "Eric, your logo sucks!" And some
of you, guys, have been even nice enough to send me new logos as an example
saying, "Hey Eric, you could take this free of charge. You just need a new logo."
You'll send this up through and I've always been, "No, we're not going to change
it." Alright, so finally, I finally I gave in.
Not so much because I think we need to rebrand.
But because we're starting to work in a way that's different than before and I
want to put some distance between what we've done prior to now, and what we're
going to do going forward. So, the new logo is more for me than it is for
anybody else. Just like as a reminder that this is the way we're doing things
now. We have changed our process, we've changed our procedures, we're changing
the way that we work. And and it's important for me. Now, one of the reasons
why I have always been reluctant to change the logo is because I've worked for
companies in the past where they would not be doing well financially and the
first thing what they would do is bring in a consultant, like a marketing
consultant, and the consultant would come in and say, "You need a rebranding. You
need a new website. You need a new logo." In fact, I worked at one company within
four years, they change their logo three times. So, as always, it was this big
expensive thing, they would have this big relaunch or we need to change
our website because our website is old and stale. But it was only old and
still to them. To their client, to new people finding them who had not yet
discovered them yet, it was new, right? And I like to put the distinction
here on apps, on business, on everything, you have different phases. You have to- how
do I get discovered? How do they make a decision to purchase? And how do I get
the client or how do I get the download for the apps?
Discovery is - the logo does not - is not relevant for discovery, so if people are
discovering us, that it's not because the logo is bad. It's because we're not
putting out good enough content, we're not putting ourselves out there. If
they're not buying from us, it could be the logo, could be the website looks bad,
I mean they might be looking at many of them next to each other. If they
don't become clients it's because they just don't like us. So, there's
different stages along the way. The same way with an app, it's either you
know, the first thing you have to do is get your keywords right so they find it.
Next thing, you got to make sure that they download it and the last thing
is you got to make sure that they buy something. But that discovery phase
in an app is different. It's I think a company logo is different than an app
icon because an app icon shows up in a list of search results, and your logo
doesn't show up in the Google search rank. So, I've never been that keen
to do it. But I have to tell you, now that I see it, now that we finally made a
decision, now that we're starting to get it out there put it on some of the
materials, I like it. I like the new logo and I know some of you, guys, are still
gonna hate it, but you know, we're trying. We're trying. We've been doing this. I
have this company for the last 14 years only recently are we starting to get a
bit of momentum. Only recently are we starting to go in the direction that I
dreamed about it being in the beginning. It may seem like we're at the end,
it may seem like you've been doing this a long time nearly at 500 videos, but to
me, we're just getting started. To me, it's like finally things are starting to
click and I'm very, very excited about it. Let me know what you, guys, think about
the new logo. This is very self-serving this video, but you know,
just want to let you, guys, know I'm trying. Man, I'm trying. Anyway that is it
for today. I will talk to you, guys, again tomorrow!